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Oscar Wylee Optometrist

Optometrist · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Oscar Wylee Optometrist

Optometrist · Northcote-Papanui, Christchurch

Where you stand#34of 49 optometrists
Overall health3.1/10across the eight areas

Going well

02Reviews10.003Map positions8.808Opening hours8.8

Where we can help

01Google listing3.805Facebook page2.704Listings and social1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Oscar Wylee Optometrist in Papanui, Christchurch provides routine eye testing and in-store optical services. The practice is known locally for thorough eye exams, accessible pricing for sight tests, and friendly, helpful staff. Customers mention clear prescriptions, ongoing advice from knowledgeable staff, and small repairs carried out on-site, making it a practical option for everyday vision needs.

Oscar Wylee Optometrist is an optometry practice located in Papanui, Christchurch. It offers in-store eye testing and optical services to local customers seeking routine vision care and prescription updates.

The practice provides thorough eye examinations and issue-focused testing, with customers noting that staff answer questions and provide clear advice about prescriptions. Services mentioned by customers include printed copies of prescriptions on request and on-site repairs to glasses.

Customer feedback highlights friendly and helpful staff, with several reviews noting positive interactions, attentive service during appointments, and a straightforward booking and testing experience. Some reviews specifically reference affordable pricing for sight tests and staff knowledge during consultations.

Locally, Oscar Wylee Optometrist is presented as a convenient option for routine eye care in Papanui, combining careful testing, accessible test fees, and practical follow-up services such as prescription printouts and repairs. This local focus and consistent customer service are the main practical distinguishing features referenced by reviewers.

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01Google listingMarketbase business report

Your Google listing

Oscar Wylee Optometrist shows a low overall health score on Google Business Listing, highlighting critical gaps. The strongest points are that the listing is claimed, includes a website link, phone number and open-for-business status, which helps customers reach and learn about services. The most important opportunity is to add a meaningful, comprehensive description that explains services and value.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 5 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Oscar Wylee Optometrist
Oscar Wylee Optometrist✓✓
4.8 ★★★★★ (520)
Optometrist · Northcote-Papanui2
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch optometrists · 49 businesses
You are #31 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Oscar Wylee Optometrist in Christchurch shows an overall very high health of 9.8/10 for Google reviews. The business has strong social proof, with reviews in the top 10% and a high rating confidence, indicating solid customer satisfaction and reliability. Two key findings are outstanding Google Business Rating Confidence and outstanding total reviews, which support trust and repeat visits from local customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 2
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
10.0Strong
What customers seeWhere you rank
9:41
Oscar Wylee Optometrist
OverviewReviewsPhotosAbout
4.8★★★★★520 reviews ✓
5
4
3
2
11
eye test 75frame selection 39friendly team 33clear explanations 17experienced staff 8eye health education 5
✓How far your rating and your review count together can be trusted
M
michelle C.★★★★★ · a year ago

Amazing I love my glasses from her always so helpful.

Response from the owner2

Hey Michelle, We really appreciate you taking the time to leave us a 5-star review! Thank you for trusting Oscar Wylee, we are thrilled to hear our team had such a positive impact on you...

E
Emma T.★★★★★ · a year ago

Great staff, very helpful. Would definitely recommend these guys. Super professional

Response from the owner

Hey Emma, We really appreciate you taking the time to leave us a 5-star review! Thank you for trusting Oscar Wylee, we are thrilled to hear our team had such a positive impact on your ti...

Google reviewsChristchurch optometrists · 49 businesses
You are #1 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Oscar Wylee Optometrist in Papanui, Christchurch shows good overall health on Google Maps with a 7.4/10 score. The top findings include strong ranks for several eye care related keywords in Papanui and surrounding suburbs, indicating solid local visibility. There is room to grow aggregate presence across more local suburbs and to push the borough score higher to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
optometrist
2Top three for "optometrist" in 14 suburbs, seen in 47
1
Papanui Optometrists4.3 ★ (3) · Optometrist
2
OPSM Papanui4.7 ★ (89) · Optometrist
3
Oscar Wylee Optometrist14.8 ★ (520) · Optometrist
4
Specsavers Optometrists & Audiology - Papanui4.4 ★ (327) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #7 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Oscar Wylee Optometrist shows a low overall health score for social presence and directories (1.5/10). The most important findings are weak Instagram and TikTok activity, and a low-trust Facebook profile. Active GrabOne and TikTok Directory listings are missing. Improving these profiles and ensuring consistency with business details will help build trust and visibility locally.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/oscar-wylee) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Goscar wylee optometrist northcote-papanui
AllImagesMapsNews
Healthpointoscar-wyleeOscar Wylee Optometrist | Healthpoint✓
FacebookOscar-Wylee-Eyewear-New-Zealand-100082147207541Oscar Wylee Optometrist | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch optometrists · 49 businesses
You are #40 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 4 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
1.3K followers
FollowMessage
★ 1 reviews · recommended 3
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #36 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Oscar Wylee Optometrist's on-page SEO health sits at 3.6 out of 10, indicating below-average performance. The most critical findings are missing meta elements and weak page structure: no detected on-page SEO score and no Title Tag or Meta Description for the homepage. Implementing these basics will improve visibility and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒oscarwylee.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall health is below average, with a score of 3.4 out of 10, indicating limited website traffic and keyword footprint. Key findings show near zero organic traffic value and no organic keywords in the top 100, suggesting opportunities to build content and optimise for local search. Paid activity also appears minimal or absent, highlighting room for targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Goptometrist northcote-papanui
AllMapsImagesShopping
No ads from you on any search
www.specsavers.co.nzPapanui - Northlands Mall
www.oscarwylee.co.nzOptometrist Northlands | Book an Eye Test - Oscar Wylee

The Oscar Wylee Northlands optometrist is located at 55 Main North Road, Papanui. phone number is (03) 926 0069. hours of 9 am and 6 pm

3
www.healthpoint.co.nzOptometry • Papanui, Canterbury
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Oscar Wylee Optometrist's opening hours show strong alignment with several high-demand midday windows, notably Tuesday and Thursday late mornings and Saturday lunchtime. There are missed opportunities in early weekday mornings around 8am when demand is measurable but the practice is closed. No low-demand open hours were identified, so current hours avoid obvious inefficiencies while leaving room to capture early-bird patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
Oscar Wylee Optometrist
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Friday · Northcote-Papanui
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#34of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #34 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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