marketbaseExclusive Marketbase Report
Prepared for

Pakuranga Dental Surgery

Dentist · Pakuranga, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Pakuranga Dental Surgery

Dentist · Pakuranga, Central Auckland

Where you stand#143of 277 dentists
Overall health4.9/10across the eight areas

Going well

03Map positions9.3

Where we can help

07Google search and traffic5.005Facebook page4.701Google listing4.004Listings and social3.202Reviews3.108Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pakuranga Dental Surgery is a dental practice in Pakuranga, Auckland, combining more than 50 years of local care with a modern clinic built in late 2023. It offers check-ups, cleans, fillings, restorations and Invisalign, with clear treatment options and flexible payment methods.

Pakuranga Dental Surgery is a dental practice in Pakuranga, Auckland. It has provided dental care in the area for more than 50 years and now operates from a modern clinic built in late 2023, serving local families across generations.

The practice provides check-ups and cleans, including examinations, scale and polish, and prevention-focused guidance. Its restorative services include fillings and repairs, while Invisalign treatment uses clear aligners, digital planning and regular progress check-ins. The clinic also accepts Southern Cross and offers EFTPOS, WINZ, Afterpay and Maaly Pay payment options.

Customers commonly describe visits as comfortable and the team as friendly and professional. Review themes also include clear communication, affordable pricing and support during urgent dental problems. Some customers mention travelling from further away or receiving prompt care while visiting Auckland, reflecting the practice's role for both local and occasional patients.

Pakuranga Dental Surgery combines long-standing local presence with a recently built clinic and modern treatment options. Its practical points of difference include Invisalign, flexible payment methods, Southern Cross affiliation and an approach centred on explaining options and planning care around each patient's circumstances.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Pakuranga Dental Surgery has a below average Google Business Listing health score of 4.0 out of 10. The listing includes the business name, website link, phone number, trading status and claimed status, giving customers a solid basic connection to the practice. The main gaps are a short description, no logo and fewer photos than local competitors, which may limit comparison and understanding.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Pakuranga Dental Surgery
3
Pakuranga Dental Surgery✓✓
4.6 ★★★★★ (9)
Dentist · Pakuranga
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Smile brighter with a modern dental team that listens. Pakuranga Dental blends decades of local care with a fresh 2023-built clinic. Expect clear options, calm visits, and a plan that fits your life.

1
Google listingCentral Auckland dentists · 277 businesses
You are #167 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Pakuranga Dental Surgery has a below-average Google Business review health score of 3.1 out of 10. The main issues are a low review count and rating confidence well behind local peers, with no owner replies to reviews. Building review volume systematically and responding to existing feedback would improve the listing's credibility for customers comparing dental practices.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Pakuranga Dental Surgery
OverviewReviewsPhotosAbout
4.6★★★★★9 reviews 3
5
4
3
2
1
comfortable atmosphere 2friendly staff 2
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #191 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Pakuranga Dental Surgery has a very high Maps Search Performance health score of 9.3 out of 10. It is the leading business in Pakuranga for local Maps visibility and ranks first for several specialist and emergency dental searches. The main opportunity is to keep checking surrounding suburbs quarterly, helping identify any early decline in wider-area visibility.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental clinic
1Top three for "dental clinic" in 2 suburbs, seen in 5
1
Family Dentist4.8 ★ (213) · Dentist
2
Pakuranga Dental Surgery✓4.6 ★ (9) · Dentist
3
My Dentist4.7 ★ (100) · Dentist
4
Dentalcare4.8 ★ (14) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #20 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Pakuranga Dental Surgery has a below average citations and social presence health score of 3.2 out of 10. The main gaps are missing active Facebook, Instagram and TikTok profiles, which limits ways for customers to find information or contact the practice. The Dentist NZ listing also needs clearer business details so customers can confirm it belongs to the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Gpakuranga dental surgery pakuranga
AllImagesMapsNews
Dentist NZdentalcare-pakurangaPakuranga Dental Surgery | Dentist NZ
Healthpointtmp-stevens-dental-surgeryPakuranga Dental Surgery | Healthpoint
Yelpfamily-dentist-pakuranga-pakurangaFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #188 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokDentist NZHealthpointYelpYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Pakuranga Dental Surgery is missing a findable Facebook presence, which is unusual in this market: 150 of 277 businesses have a page that can be found. Customers using Facebook cannot confirm the practice there, view recent information, or send a message through the platform. The gap is either a missing page or one customers cannot locate, and both create avoidable uncertainty before booking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
pakuranga dental surgery pakuranga
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pakurangadental.co.nz✓✓
✓On-page score
1Separate sites linking to you
2Meta description
3Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Gdentist pakuranga
AllMapsImagesShopping
21No ads from you on any search
www.frasersmithlowe.co.nzFraser Smith Lowe Dentists | Pakuranga Howick East Auckland
dentalcarepakuranga.co.nzDental Care Pakuranga | Dentist in Pakuranga
pakurangadental.co.nzPakuranga Dental | Modern Care in Auckland

Pakuranga Dental blends decades of local care with a fresh 2023-built clinic. Expect clear options, calm visits, and a plan that fits your life. Read more

3
healthpoint.co.nzDentistry • Pakuranga, East Auckland
About 209 visits a month from search, across 18 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #139 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

The business covers 57% of the week's customer traffic, while four open hours fall in quiet times, so its hours are pointed away from demand. Friday 9am to 5pm is a closed period while customers are busy, so they meet a closed door. The business should open Friday 10am to 2pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Pakuranga Dental Surgery
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
FridayClosed
SaturdayClosed
SundayClosed
Popular times Friday · Pakuranga
9a10a11a12p1p2p3p4p5p
When people in Pakuranga look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #208 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#143of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #143 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for