marketbaseExclusive Marketbase Report
Prepared for

Palm Grove Care Centre and Village Shirley

Retirement community · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Palm Grove Care Centre and Village Shirley

Retirement community · Shirley, Christchurch

Where you stand#3of 96 retirement villages
Overall health9.8/10across the eight areas

Going well

03Map positions10.008Opening hours9.405Facebook page9.201Google listing9.107Google search and traffic6.704Listings and social6.6

Where we can help

02Reviews3.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Palm Grove Care Centre and Village Shirley offers retirement living and aged care in Christchurch's Shirley suburb. Located on Marshland Road near the Palms Shopping Centre, it provides two-bedroom independent living villas alongside premium care rooms and Care Suites. The site features maintained grounds, a community focus and on-site professional care for residents who need extra support.

Palm Grove Care Centre and Village Shirley provides retirement village and aged care options in Christchurch's Shirley suburb. The site is on Marshland Road a short distance from the Palms Shopping Centre, which makes it easy for visitors and for residents to stay involved with local shops and cafes.

The village offers two-bedroom independent living villas and a range of aged care services, including premium care rooms and Care Suites designed to allow residents to age in place. Information on the site emphasises wellbeing, with options for both retirement living and higher-dependency care available on one campus.

Customers frequently comment on caring, professional and friendly staff, and many reviews note good food and active social opportunities. Residents are often described as participating in local clubs and community activities, and several reviews mention a welcoming, clean environment. A small number of reviews raise concerns about limited staff contact at times, reflecting some variability in experiences.

Locally, Palm Grove is positioned as a mixed retirement and aged-care provider that combines independent villas with on-site care suites, maintained grounds and a community-oriented setting. Its proximity to local amenities and the availability of professional care on hand are practical features that shape everyday life for residents and their families.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Palm Grove Care Centre and Village Shirley shows a very strong Google Business Listing health score of 8.9 out of 10. The listing clearly provides a usable phone number, website link, claimed status, and accurate open-closed status, which supports easy customer contact and transparency. The top strength is the well-populated basic details and verified ownership, with room for growth in photos and description depth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Palm Grove Care Centre and Village Shirley
1
Palm Grove Care Centre and Village Shirley✓✓
4.3 ★★★★★ (7)
Retirement community · Shirley
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Palm Grove Care Centre and Village offers the best of both worlds with a range of retirement village and aged care options in a peaceful, welcoming setting. Located in Christchurch's attractive Shirley suburb, the village features modern two-bedroom independent living villas designed for comfort and convenience. For those needing higher levels of support, Palm Grove also provides premium care rooms, including Care Suites that allow residents to age in place with dignity and ease. With beautifully maintained grounds, a warm community feel, and professional care on hand when needed, Palm Grove is a place you'll be proud to call home

2
Google listingChristchurch retirement villages · 96 businesses
You are #10 for your Google listing
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Palm Grove Care Centre and Village Shirley shows an overall health score of 3.8 out of 10, which is below average for Google reviews. The business has no recorded response to reviews yet, and while the total number of reviews and rating confidence show some positive momentum, engagement remains low and limits customer trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Palm Grove Care Centre and Village Shirley
OverviewReviewsPhotosAbout
4.3★★★★★7 reviews
5
4
3
2
13
caring staff 4staff 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #62 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Palm Grove Care Centre and Village Shirley shows a healthy Google Maps presence with an overall health score of 7.9 out of 10. The business already ranks well in several top keywords, including "assisted living facility in marshland" and "retirement community in marshland." Opportunities focus on sustaining aggregate visibility and continuing to outperform in the borough by maintaining momentum.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
assisted living facility
✓Top three for "assisted living facility" in 16 suburbs, seen in 63
1
Windsor House4.7 ★ (11) · Retirement community
2
Palm Grove Care Centre and Village Shirley14.3 ★ (7) · Retirement community
3
The Village Palms - Metlifecare Retirement Village4.5 ★ (49) · Retirement community
4
Lakewood Rest Home4.5 ★ (11) · Retirement community
Map positionsChristchurch retirement villages · 96 businesses
You are #1 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Palm Grove Care Centre and Village Shirley shows a healthy online presence with a 7.4/10 health score and notable strengths in Facebook and LinkedIn. The business has an outstanding Facebook profile and an accurate LinkedIn Company listing, which support trust and reach. Key opportunities include launching or reviving Instagram, TikTok, LinkedIn, Neighbourly, and Tiktok Directory listings to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/oceania-healthcare-nz) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 5 of them.
6.6Good
What customers seeWhere you rank
9:41
Gpalm grove care centre and village shirley shirley
AllImagesMapsNews
FacebookoceaniahealthcarePalm Grove Care Centre and Village Shirley | Facebook✓
LinkedInoceania-healthcare-nzPalm Grove Care Centre and Village Shirley | LinkedIn✓
Eldernet Providerpalm-grove-rest-home-and-villagePalm Grove Care Centre and Village Shirley | Eldernet Provider
Village Guidepalm-grove-rest-homePalm Grove Care Centre and Village Shirley | Village Guide
Aged AdvisorPalm-Grove-Retirement-Village-Shirley-ChristchurchPalm Grove Care Centre and Village Shirley | Aged Advisor
Age Concernpalm-grove-senior-care-centrePalm Grove Care Centre and Village Shirley | Age Concern
The Community Venuefind-quality-care-at-palm-grove-care-centre-christchurchPalm Grove Care Centre and Village Shirley | The Community Venue
Healthpagesrest-homes-hospitals-oceania-palm-grovePalm Grove Care Centre and Village Shirley | Healthpages
White Pagespalm-grove-lifestyle-care-villagePalm Grove Care Centre and Village Shirley | White Pages
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch retirement villages · 96 businesses
You are #33 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInEldernet ProviderVillage GuideYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top two opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 5 of them.
9.2Strong
What customers seeWhere you rank
9:41
facebook
Oceania✓
4.8K followers 2
Together with you, we’re transforming the retirement and aged care experience and redefining what it means to live in a Village – ensuring that this is a stage of life to be enjoyed, with purpose and...✓
FollowMessage
🌐 oceaniahealthcare.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #9 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Palm Grove Care Centre and Village Shirley shows a very high on-page SEO health score, indicating strong technical fundamentals for the homepage. The most notable findings include a perfect title tag within the ideal length and a valid favicon, plus a relevant meta description and secure content over HTTPS. Opportunities exist to fine-tune meta descriptions, improve text-to-page size balance, and address speed and frames usage.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠oceaniahealthcare.co.nz✓
✓Page title
✓Favicon
1On-page score
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch retirement villages · 96 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Palm Grove Care Centre and Village Shirley shows a decent overall website traffic health, with a 6.9 in the above-average range. The most notable findings are paid traffic value sitting in the lower-mid range compared with local peers and organic value already in a solid band, indicating room to grow through steady content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than most businesses advertising here.
  • 2
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
6 checks on your search and traffic. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
Gretirement village shirley
AllMapsImagesShopping
www.metlifecare.co.nzThe Village Palms Retirement Homes Christchurch
www.villageguide.co.nzShirley Retirement Villages
oceaniahealthcare.co.nzPalm Grove Rest Home & Retirement Village

Located in a peaceful spot in Shirley, Palm Grove offers two-bedroom independent living villas & premium care rooms including Care Suites. Enquire today.

www.eldernet.co.nzThe Village Palms- Care Home - Christchurch
3About 17,167 visits a month from search, across 1,530 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #32 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Palm Grove Care Centre and Village Shirley shows strong timing alignment with local demand overall (health score 9.5/10). Open hours cover high-demand afternoons, notably Tuesday and Wednesday 1-3pm and Thursday 1pm. However, the site is closed during several 5pm peaks on weekdays (Mon-Fri), which are missed opportunities. Consider modestly extending weekday closing times to capture those late-afternoon searches.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Palm Grove Care Centre and Village Shirley
OverviewReviewsPhotosAbout
Hours ✓
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday8am-5pm
Sunday8am-5pm
Popular times Wednesday · Shirley
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Shirley look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #7 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 75 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#3of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #3 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 96 retirement villages in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for