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Paperclip Bookkeeping Ltd

Bookkeeping service · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Paperclip Bookkeeping Ltd

Bookkeeping service · Rolleston North East, Christchurch

Where you stand#195of 245 accountants
Overall health2.0/10across the eight areas

Going well

08Opening hours9.8

Where we can help

01Google listing5.805Facebook page4.302Reviews4.103Map positions3.204Listings and social1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Paperclip Bookkeeping Ltd is a bookkeeping and accountancy firm based in Rolleston. It provides local businesses and individuals with bookkeeping and accounting services, focusing on practical financial record-keeping and compliance support within the Rolleston area.

Paperclip Bookkeeping Ltd is a bookkeeping and accountancy firm located in Rolleston. The company is presented as a local provider of accounting and bookkeeping services for the Rolleston community.

The firm's stated focus is on bookkeeping and accountancy work. As an accountancy-category business, its services are oriented around financial record-keeping and related accounting tasks suited to local clients.

Clients come to Paperclip Bookkeeping Ltd for bookkeeping and accountancy assistance in Rolleston. The business serves customers who require local access to accounting and bookkeeping support, offering a point of contact within the town for those needs.

As a Rolleston-based accounting firm, Paperclip Bookkeeping Ltd is positioned as a local resource for bookkeeping and accountancy. Its local presence in Rolleston is a practical distinguishing feature for clients seeking nearby bookkeeping and accounting services.

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01Google listingMarketbase business report

Your Google listing

Paperclip Bookkeeping Ltd shows a healthy Google Business Listing with a score of 6.1 out of 10, which indicates above-average visibility for the Rolleston area. The listing already provides a website link, a clear title, claimed status, open-for-business indicator, and a phone number, supporting easy customer contact. The key remaining focus is expanding a descriptive listing to better convey services to potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Paperclip Bookkeeping Ltd
2
Paperclip Bookkeeping Ltd✓✓
0.0 ★★★★★ (0)
Bookkeeping service · Rolleston North East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #103 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Paperclip Bookkeeping Ltd shows a low Google review health score of 2.5/10, indicating a cautious customer base and limited social proof. Key findings highlight a low rating confidence, an unestablished star rating, no review responses, and few or no reviews. Addressing these areas can build initial trust and demonstrate engagement with clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Paperclip Bookkeeping Ltd
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Paperclip Bookkeeping Ltd shows a below-average health score of 3.1/10 for Google Maps search performance in Rolleston and surrounding areas. The business already shows a foothold in several top 5 rankings for key bookkeeping and payroll terms, particularly in Selwyn district and Rolleston, indicating strong relevance in its core service areas. Greater focus on suburb-level visibility is recommended to progress toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
bookkeeping service
1Top three for "bookkeeping service" in 2 suburbs, seen in 6
1
Sidekick Selwyn5.0 ★ (5) · Bookkeeping service
2
SBA Small Business Accounting Rolleston5.0 ★ (9) · Bookkeeping service
3
Paperclip Bookkeeping Ltd20.0 ★ (0) · Bookkeeping service
4
Latte & Ledgers Bookkeeping0.0 ★ (0) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #168 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Paperclip Bookkeeping Ltd shows very low overall health for social presence with a score of 1.3 out of 10. The strongest current factor is the Neighbourly listing, which helps reach local customers. Key opportunity areas include establishing active profiles on Instagram, Facebook, TikTok, and LinkedIn to improve visibility and trust among clients and prospects.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gpaperclip bookkeeping ltd rolleston north east
AllImagesMapsNews
Neighbourlypaperclip-bookkeepingPaperclip Bookkeeping Ltd | Neighbourly
Cylexlay+associates-18245908Paperclip Bookkeeping Ltd | Cylex
Infobellay_trustees_no1Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #217 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokNeighbourlyCylexInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
paperclip bookkeeping ltd rolleston north east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Paperclip Bookkeeping Ltd has a low on-page SEO health score, indicating technical issues on the homepage. The strongest immediate findings are missing a detectable Title Tag and Meta Description, plus no valid favicon, and a low overall on-page SEO score. Addressing these basics will improve crawl visibility and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒paperclip.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Paperclip Bookkeeping Ltd's website traffic health is low, with a health score of 2.1 out of 10. The most important findings show very limited organic traffic value and no top-100 organic keywords, alongside no measurable paid traffic. Actions should prioritise content, on-page SEO, and small paid experiments to start building visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Paperclip Bookkeeping LtdNot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Paperclip Bookkeeping Ltd shows a mixed alignment between published hours and local demand in Rolleston. All 40 well‑aligned weekly open hours fall on Thursday mornings and afternoons, matching strong search activity. However, the business misses several popular windows on weekends, notably Sunday mornings and midday plus Saturday late afternoon. There are no low‑demand open hours, so recorded opening times avoid obvious inefficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Paperclip Bookkeeping Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#195of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #195 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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