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Parachute Insurance Advisory

Insurance agency · Mount Pleasant, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Parachute Insurance Advisory

Insurance agency · Mount Pleasant, Christchurch

Where you stand#45of 121 insurance brokers
Overall health6.3/10across the eight areas

Going well

08Opening hours10.003Map positions6.502Reviews6.404Listings and social6.207Google search and traffic6.1

Where we can help

01Google listing5.805Facebook page4.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Parachute Insurance Advisory is a family-run insurance broker based in Mount Pleasant, Christchurch. The team offers no-cost, no-obligation advice and helps clients find sustainable life, business and personal insurance tailored to their needs. Parachute states it is fully licensed and follows Financial Markets Authority regulations, and works with insurance partners to support clients through claims.

Parachute Insurance Advisory is a family-run insurance broker based in Mount Pleasant, Christchurch. The practice focuses on protecting clients and their families with tailored insurance plans and describes its role as helping people secure financial protection for life's uncertainties.

Services include personalised advice on life and related insurance products, free consultations with advisers, and assistance with claims alongside insurance partners. The business states its Insurance Advice Process complies with Financial Markets Authority regulations and that Parachute Advisory Ltd is fully licensed.

Customer feedback highlights patient, clear explanations from advisers and approachable service. Reviews reference advisers who take time to explain technical terms, helpful and accommodating staff, and advisers noted for knowledge and dedication. These themes suggest a focus on clear communication, client education and steady support through the insurance process.

Locally, the practice positions itself as a community-minded, family-operated adviser group with a team of Filipino advisers who emphasise helping clients feel secure. The combination of licensed advice, free initial consultations and active claim support is presented as what clients can expect when seeking insurance advice in Mount Pleasant, Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Parachute Insurance Advisory shows an above-average health score of 5.9 out of 10 for its Google Business Listing, indicating decent completeness with room for improvement. The listing has a claimed status, a visible title, a phone number, and a website link, supporting easy customer contact and learn more about services. The most notable gaps are photos and a logo that could strengthen branding.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Parachute Insurance Advisory
1
Parachute Insurance Advisory✓✓
5.0 ★★★★★ (15)
Insurance agency · Mount Pleasant
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Parachute Insurance Advisory we listen to you. Your need is our obligation. Finding suitable and sustainable insurance products for you, the client, is what we do best. The team of advisers has years of experience in the insurance industry. Our aim is satisfied clients who can rely on insurance products in their time of need. Together with our insurance partners we will make the process of getting your claim paid as smooth and as transparent as we can. Our Insurance Advice Process is in tandem with Financial Market Authority regulations for Insurance and Financial Advice Providers. Parachute Advisory Ltd is fully licensed.

3
Google listingChristchurch insurance brokers · 121 businesses
You are #51 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Parachute Insurance Advisory shows a healthy Google Business profile with a score of 6.8 out of 10, which is above average. The top finding is a stellar Google star rating, placing the business in the top 10% for customer satisfaction. A second important point is engagement: some review responses are being posted, with room to increase this activity.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.4Good
What customers seeWhere you rank
9:41
Parachute Insurance Advisory
OverviewReviewsPhotosAbout
5.0★★★★★15 reviews 3
5
4
3
2
1✓
insurance advisor 3claims assistance 2attention to detail 2patient staff 2attention 2
2How far your rating and your review count together can be trusted
R
Rose G.★★★★★ · 7 months ago

Sir Weslee is very accommodating and helpful. Sincere and easy to talk with.

Response from the owner1

Thank you for taking the time to leave a review, Rose. Your feedback helps others feel confident choosing Weslee for insurance advice.

M
Ma. P.★★★★★ · 8 months ago

Thanks to Jemaimah for giving an extra mile in assisting us in our newly-availed insurance.

Response from the owner

“Thank you, Ma. Antoinette, for your review. Your feedback supports others in making confident decisions with Jemaimah’s insurance services.”

Google reviewsChristchurch insurance brokers · 121 businesses
You are #44 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Parachute Insurance Advisory shows above-average health in Google Maps search for the area, with a 6.6/10 overall health score. The top opportunities focus on expanding presence across more suburbs and maintaining strong local visibility in its own suburb. Notable rankings include leading positions for several local insurance keywords in Mount Pleasant and Redcliffs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Top three for "insurance agency" in 2 suburbs, seen in 5
1
Parachute Insurance Advisory25.0 ★ (15) · Insurance agency
2
Atlas Insurance Brokers0.0 ★ (0) · Insurance agency
3
Gerrards Insurance Brokers5.0 ★ (430) · Insurance agency
4
QuoteHub5.0 ★ (2) · Insurance agency
Map positionsChristchurch insurance brokers · 121 businesses
You are #43 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Parachute Insurance Advisory shows an above-average health score of 6.0 out of 10 for social presence. Strengths include a strong Facebook profile and an accurate LinkedIn listing which helps reach customers. Key opportunities include adding active profiles on Instagram, TikTok, LinkedIn as a Company page, GrabOne and Neighbourly to improve local visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/parachute_insurance_advisory) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.2Good
What customers seeWhere you rank
9:41
Gparachute insurance advisory mount pleasant
AllImagesMapsNews
FacebookParachute-Advisory-100083986651265Parachute Insurance Advisory | Facebook✓
Infobelparachute_insurance_advisoryParachute Insurance Advisory | Infobel✓
LinkedInanita-ferris-85045a261Parachute Insurance Advisory | LinkedIn
Finance Advisers Providerparachute-advisory-limited-christchurch-FSP1004534Parachute Insurance Advisory | Finance Advisers Provider
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #47 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelLinkedInFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
facebook
parachuteinsurancenz3
118 followers 2
🪂 Life, Health & Disability cover 💬 Get in touch for free, expert advice 🇳🇿🇵🇭🇹🇴🇩🇪🇪🇸🇨🇭
FollowMessage
🌐 parachute-insurance.co.nz✓
☎ +64 210 642 438✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #73 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Parachute Insurance Advisory shows a moderate overall on-page SEO health, with a score of 5.7 out of 10, indicating room for improvement in technical optimisation. Notable strengths include a valid favicon, absence of frames, a relevant title tag and an H1 tag, and fast page load times under 3 seconds. Primary opportunities involve meta description and title tag length adjustments while preserving existing performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒parachute-insurance.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Parachute Insurance Advisory shows a mixed traffic picture with an average health score of 5.2 out of 10. Organic traffic value and SERP progress are modest but improving, while paid channels show little activity. The main opportunity is to grow paid and organic visibility with targeted, trackable campaigns and content improvements to capture more potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.1Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Parachute Insurance AdvisoryNot in these results3
About 173 visits a month from search, across 11 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #48 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Parachute Insurance Advisory's time-alignment summary is limited by absent city-level popularity data, so specific hour-by-hour matches cannot be confirmed. The business's overall temporal health score is 7.5/10, indicating generally good alignment. Without local demand hour data, clear strong-alignment or missed-opportunity hours cannot be enumerated. Practical steps include tracking local search times, testing modest hour changes, and using booking requests to capture after-hours demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Parachute Insurance Advisory
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5am
Friday8:30am-5am
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#45of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #45 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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