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Park View Optometrists

Optometrist · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Park View Optometrists

Optometrist · Rangiora North East, Christchurch

Where you stand#28of 49 optometrists
Overall health4.4/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

04Listings and social4.807Google search and traffic4.205Facebook page3.502Reviews3.303Map positions2.708Opening hours1.501Google listing1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Park View Optometrists in Rangiora offers eye examinations, contact lens services, driving certificates and a selection of fashion frames. The practice is 100% North Canterbury owned and led by long-serving optometrist Jillian alongside partner Lindsay. Customers note fast, friendly and thorough service, and the clinic fits lenses to existing spectacles while patients wait.

Park View Optometrists is an optometry practice located in Rangiora. The clinic is 100% North Canterbury owned and has been run long-term by Jillian, the town's longest-serving optometrist, with Lindsay as her partner in the business.

Services include comprehensive eye examinations, contact lens fitting and advice, driving certificates and a range of fashion frames. The practice highlights regular eye checks for early diagnosis of conditions such as glaucoma and age-related macular degeneration, and it offers same-visit lens fitting to existing spectacles.

Customers consistently describe fast, friendly and professional service with thorough eye examinations. Reviews reference a personal, caring approach and practitioners who cover all the basics without pushing the most expensive frames. Several comments note quick delivery times and satisfaction with the overall customer experience.

Locally, Park View Optometrists is distinguished by its long-established presence in Rangiora and a practical service offering-fitting lenses to patients' existing spectacles while they wait. The combination of local ownership, experienced staff and an emphasis on regular eye health checks shapes how the clinic presents itself to customers in North Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Park View Optometrists shows a low health score for its Google Business Listing, with clear gaps to address. The listing has a claimed status and useful contact details, including a website link and phone number, but current opportunities focus on description quality, more photos, and a logo to strengthen branding.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Park View Optometrists
2
Park View Optometrists✓✓
4.8 ★★★★★ (6)
Optometrist · Rangiora North East
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Eye Examinations, contact lenses, driving certificates, fashion frames

1
Google listingChristchurch optometrists · 49 businesses
You are #43 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Park View Optometrists shows a below-average health score of 4.0 out of 10 for Google reviews, indicating room for improvement. The strongest current signal is a solid rating and ongoing volume, with good customer service noted in reviews. Key opportunities are improving response rate to reviews and continuing to grow total review count while maintaining strong ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Park View Optometrists
OverviewReviewsPhotosAbout
4.8★★★★★6 reviews 2
5
4
3
2
1
caring approach 2eye exam 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #33 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Park View Optometrists shows an above-average health score on Google Maps search performance, indicating solid visibility in maps results. The top opportunities focus on lifting the aggregate maps presence and sustaining momentum to stay competitive within the local borough. Key finding: rankings are already strong for local optometrist and contact lens terms in Rangiora and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
2.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
optician
1Top three for "optician" in 5 suburbs, seen in 6
1
Eye-Dentity Optical5.0 ★ (24) · Optometrist
2
Park View Optometrists24.8 ★ (6) · Optometrist
3
Rangiora Eyecare by OPSM3.9 ★ (33) · Optometrist
4
Specsavers Optometrists & Audiology - Rangiora4.7 ★ (282) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #36 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Park View Optometrists shows an average overall health score for social presence and directories, with a couple of solid assets but notable gaps. The Facebook profile is outstanding and the Yellow Directory listing is present, reflecting trusted channels. Primary opportunities lie in expanding Instagram, TikTok, GrabOne, and Yellow/TikTok directory listings to improve visibility and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/park-view-optometrists) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/park-view-optometrists-percival) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Gpark view optometrists rangiora north east
AllImagesMapsNews
Healthpointpark-view-optometristsPark View Optometrists | Healthpoint✓
Healthpagesoptometrists-parkview-optometristsPark View Optometrists | Healthpages
White Pagespark-view-optometrists-percivalPark View Optometrists | White Pages✓
FacebookPark-View-Optometrists-100064550152276Park View Optometrists | Facebook✓
ServiceFinderPark-View-Optometrists-201611Park View Optometrists | ServiceFinder
Yellow/rangiora/optometristsPark View Optometrists | Yellow3
MyHealth1steye-dentity-opticalFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #26 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
facebook
people3
46 followers 2
Park View Optometrists are professional optometrists focusing on providing personalised eye care serv
FollowMessage
🌐 parkviewoptometrists.co.nz✓
☎ +64 3-313 0501✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #32 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Park View Optometrists shows an overall on-page health of 4.7 out of 10, indicating average health for the homepage. Key strengths include a valid favicon, an SEO-friendly URL, frames not used, fast page load under 3 seconds, and adequate text length. The main opportunity is improving the meta description and title tag lengths to better support click-through and rankings.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒parkviewoptometrists.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Park View Optometrists shows a below-average website traffic health score of 3.8/10, signalling room for growth in both paid and organic channels. The top opportunities highlight starting small paid campaigns with targeted landing pages and negative keywords, while organic traffic remains above the 25th percentile but should continue refining SEO fundamentals and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Goptometrist rangiora north east
AllMapsImagesShopping
2No ads from you on any search
www.opsm.co.nzRangiora Eyecare CAN | Book An Appointment
www.specsavers.co.nzSpecsavers Rangiora Optometrist & Audiology
parkviewoptometrists.co.nzPARK VIEW OPTOMETRISTS ||

Park View Optometrists is 100% North Canterbury owned offering honest and qualified advice. Jillian is the longest serving optometrist in Rangiora. Read more

www.facebook.comEye-dentity optical | Rangiora
31About 139 visits a month from search, across 26 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #29 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Park View Optometrists shows good alignment with weekday mid-morning and lunchtime demand, particularly on Tuesday (10am-1pm) and Thursday (11am). However the clinic is closed across several high-demand Saturday midday hours (11am-3pm), representing a clear missed opportunity. There are no open hours during low-demand times, so inefficiency is minimal. Consider limited Saturday openings around midday to capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.5Room to grow
What customers seeWhere you rank
9:41
Park View Optometrists
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-12pm
SaturdayClosed
SundayClosed
Popular times Saturday · Rangiora North East
9a10a11a12p1p2p3p4p5p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #42 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#28of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #28 overall
Open my free 7 days →
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