marketbaseExclusive Marketbase Report
Prepared for

Parker Cowan Lawyers

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Parker Cowan Lawyers

Law firm · Christchurch Centre, Christchurch

Where you stand#150of 216 lawyers
Overall health3.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Parker Cowan Lawyers is a Christchurch-based firm specialising in commercial civil litigation, with a focus on insurance law and professional indemnity cases. They act for clients across New Zealand and internationally, including companies, SMEs, professionals and insurers, and operate as a mobile practice that can meet clients in courtrooms, board rooms, by video call or phone.

Parker Cowan Lawyers is a Christchurch firm specialising in commercial civil litigation, located in Christchurch Central City. The practice focuses on insurance law-based disputes and has a particular emphasis on professional indemnity matters, acting for both insurers and insured parties.

The firm represents a broad range of clients throughout New Zealand and around the world, including large national and multinational companies, small and medium enterprises, a range of professionals, and their insurers. Services include advice and representation in relation to compliance risks, defence of liability claims, and responses to disciplinary complaints.

Clients engage with Parker Cowan in courtrooms and board rooms across the country and internationally. The practice describes itself as mobile and accessible, noting that its work often takes staff to hearings and meetings most weeks and that it remains available by flight, video call or phone call.

Locally, Parker Cowan is positioned as a specialist litigation practice for insurers and professional clients, offering national and international reach from its Christchurch base. The combination of insurance-litigation focus, professional indemnity work and a mobile model is a practical point of distinction for clients seeking that expertise in the region.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Parker Cowan Lawyers shows a very high health score for its Google Business Listing, indicating strong completeness and optimisation. The core strength is a claimed listing with a website link, a visible listing title, an open-for-business status, and a listed phone number. The top opportunities focus on expanding photos and further strengthening the description to reach the top 10% locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.8Strong
9:41
Tiles © Esri
1
Parker Cowan Lawyers✓✓
0.0 ★★★★★ (0)
Law firm · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Barristers & Solicitors specialising in commercial civil litigation. We specialise in insurance law-based litigation acting for insurers and their insureds with particular emphasis on professional indemnity cases. We act for clients throughout New Zealand and around the world, including large national and multinational companies, SMEs, a range of professionals, and their insurers, representing such entities in relation to compliance risks, defence of liability claims, and disciplinary complaints. Parker Cowan Lawyers are a practice for the modern world. Our work takes us around the country's courtrooms and board rooms most weeks and we're never more than a flight, video call, or phone call away.

3
Google listingChristchurch lawyers · 216 businesses
You are #26 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Parker Cowan Lawyers shows a very low health score on Google Business reviews, indicating reputational risk if not addressed. The top findings highlight a weak overall rating, few or no reviews, and no responses to existing feedback. Focusing on gathering initial positive reviews, addressing negative feedback promptly, and starting to respond to all reviews will improve credibility and trust with potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.0Room to grow
9:41
Parker Cowan Lawyers
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch lawyers · 216 businesses
You are #174 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Parker Cowan Lawyers shows very low overall health in Google Maps search, with a 0.7/10 score. The business ranks for a few strong keywords such as personal injury lawyer in richmond and law firm in richmond, indicating openings in local visibility. Focus should be on improving aggregate and suburb scores to capture more maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.7Room to grow
9:41
1234Tiles © Esri
1Seen in 2 searches across Christchurch, top three in none
1
Patient & Williams, Barristers & Solicitors5.0 ★ (11) · Law firm
2
Malley & Co Lawyers4.3 ★ (33) · Law firm
3
Canterbury Legal4.7 ★ (28) · Law firm
4
O'Malleys Lawyers4.5 ★ (56) · Law firm
↓
Parker Cowan Lawyers2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #201 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Parker Cowan Lawyers shows a low overall health score for social presence, with key strengths limited to an active LinkedIn Company listing. The business should focus on building profiles across Instagram, Facebook, TikTok, and Neighbourly listings to improve discovery and trust.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/parker-cowan-lawyers) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/parker_cowan_lawyers) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/parker-cowan-lawyers) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 6 of them.
4.2Room to grow
9:41
Gparker cowan lawyers christchurch centre
AllImagesMapsNews
Find A Lawyer Firmparker-cowan-lawyersParker Cowan Lawyers | Find A Lawyer Firm✓
Infobelparker_cowan_lawyersParker Cowan Lawyers | Infobel✓
LinkedInparker-cowan-lawyersParker Cowan Lawyers | LinkedIn✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #126 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFind A Lawyer FirmInfobelLinkedInYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
9:41
facebook
parker cowan lawyers christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Parker Cowan Lawyers shows one of the core on-page elements is in good shape, with a valid favicon, an H1 tag and a relevant title tag, plus a compact page size. Overall health sits at a modest level, indicating room for improvement in technical SEO factors to lift visibility and engagement for potential clients.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒parkercowan.co.nz✓✓
✓Favicon
1On-page score
2Meta description
3Separate sites linking to you
Your websiteChristchurch lawyers · 216 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Parker Cowan Lawyers shows an average overall website traffic health score, indicating there is room for improvement in paid activity while organic traffic is cautiously improving. Key findings point to starting paid campaigns with targeted landing pages and tracking conversions, and maintaining momentum in organic traffic through keyword refinement and better navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.7Room to grow
9:41
Glawyer christchurch centre
AllMapsImagesShopping
31No ads from you on any search
www.ah.co.nzCommercial Lawyers in Christchurch
www.saunders.co.nzSaunders and Co | Lawyers Christchurch
www.parkercowan.co.nzChristchurch Lawyers

We have an office located in Christchurch Central City where our adept team of lawyers is ready to assist you with a diverse range of legal needs. Read more

www.al.nzŌtautahi | Christchurch office
2About 40 visits a month from search, across 28 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #114 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Parker Cowan Lawyers shows partial alignment between published hours and local demand. Open hours include well-timed daytime peaks-notably midweek lunch and mid-morning on Thursday and Tuesday-so core demand windows are covered. However several high-demand periods fall outside published hours on weekends and early Friday mornings. No hours are open during low-demand times, so there is no obvious wasted coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
9:41
Parker Cowan Lawyers
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#150of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #150 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for