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Parnell Orthodontics Central Auckland

Orthodontist · Auckland City Centre, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Parnell Orthodontics Central Auckland

Orthodontist · Auckland City Centre, Central Auckland

Where you stand#169of 277 dentists
Overall health3.9/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Parnell Orthodontics provides specialist orthodontic care from Quay Park, between Parnell and Auckland CBD. Dr Adith Venugopal treats children, teenagers and adults, with individually planned care for alignment, bite and skeletal concerns. The clinic focuses on diagnosis before devices, including complex adult orthodontics, braces, clear aligners and selected non-surgical approaches.

Parnell Orthodontics provides specialist orthodontic care from Quay Park, between Parnell and Auckland CBD. Dr Adith Venugopal works with children, teenagers and adults, offering assessment and treatment for straightforward alignment as well as more complex orthodontic needs.

Treatment is individually planned following diagnosis, with attention to bite, skeletal discrepancies, facial balance, bone support and root position. The practice works with braces and clear aligners, and has particular experience in complex adult orthodontic care, adult relapse, gummy smiles, bite deviations, MARPE and TADs. Selected non-surgical alternatives may also be considered.

Customers describe a professional and thoughtful team, with personal care and close attention to detail. Reviews also mention a clean clinic and a comfortable experience. Families having more than one child treated at the same time have noted the clinic's efficiency and practical support during braces treatment.

The practice's local focus is specialist orthodontic care shaped around individual diagnosis rather than a standard appliance or method. Its work includes collaboration with patients' dentists and other specialists where needed, supporting treatment for children, teenagers and adults across central Auckland.

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01Google listingMarketbase business report

Your Google listing

Parnell Orthodontics Central Auckland has a high Google Business Listing health score of 8.0 out of 10. The listing is claimed, open for business, and includes the business name, website and phone number, giving customers clear ways to find and contact the clinic. The main opportunities are improving category coverage and continuing to add photos regularly to stay competitive locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 5 of them.
8.0Strong
9:41
Tiles © Esri
2
Parnell Orthodontics Central Auckland✓✓
5.0 ★★★★★ (3)
Orthodontist · Auckland City Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Parnell Orthodontics, treatment is carefully matched to you, the individual, not a one-size-fits-all appliance or methodology. Proper diagnosis comes before devices. ​​​Our goal is not simply straighter teeth, rather healthy root alignment, stable function, facial harmony & a smile that feels genuinely yours. We aim to support your long-term health, contentment and confidence.​ Dr Adith provides specialised care for all ages, with distinctive proficiency in Complex Adult Orthodontic Care. Cases involving skeletal discrepancy management, carefully selected non-surgical alternatives and particular expertise in MARPE, TADs , bite deviations & gummy smile corrections. We work in close collaboration with your wider dental & specialist team.

Google listingCentral Auckland dentists · 277 businesses
You are #57 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Parnell Orthodontics Central Auckland has a low Google Business review health score of 2.8 out of 10. Its star rating is among the highest in the local market, but the review profile is weakened by a low review count and no owner replies. Building review volume and responding consistently would make the strong rating more credible to customers comparing orthodontic providers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.8Room to grow
9:41
Parnell Orthodontics Central Auckland
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #199 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Parnell Orthodontics Central Auckland has an above average Maps Search Performance health score of 6.0 out of 10. Its strongest result is broad city-wide visibility, with first-place rankings across all listed themes and surrounding suburbs. The main gap is local visibility in Parnell, where the business appears below most nearby competitors in suburb-level Maps searches.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
6.0Good
9:41
12Tiles © Esri
✓Top three for "orthodontist" in 31 suburbs, seen in 41
1
Auckland City Orthodontics CBD5.0 ★ (235) · Orthodontist
2
Parnell Orthodontics Central Auckland15.0 ★ (3) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #112 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Parnell Orthodontics Central Auckland has a low Citations & Social Presence health score of 2.4 out of 10. The main issue is that active profiles could not be found on Facebook, Instagram or TikTok, while Yellow and Neighbourly listings were also absent. This limits the places where prospective customers can check business details, make contact or find the clinic when comparing orthodontic providers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
2.4Room to grow
9:41
Gparnell orthodontics central auckland auckland city centre
AllImagesMapsNews
Healthpointdentist-on-parnellParnell Orthodontics Central Auckland | Healthpoint
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #210 for listings and social
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GoogleFacebookInstagramTikTokHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

A Facebook page that cannot be found leaves customers without a place to confirm the clinic is real, see what it does, or send a message before making contact. That is unusual in this market: 150 of 277 businesses have a page that can be found. The missing page removes a familiar checking point from the decision process.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
9:41
facebook
parnell orthodontics central auckland auckland city centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒parnellortho.co.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3On-page score
Your websiteCentral Auckland dentists · 277 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.8Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Parnell Orthodontics Central AucklandNot in these results
31About 19 visits a month from search, across 16 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #173 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Parnell Orthodontics Central Auckland covers 70% of the week's customer traffic, with only two open hours in quiet times, so its hours are well aimed and Friday is the remaining gap. On Friday 9am to 5pm, customers find the clinic closed and cannot be served. Open Friday 10am to 2pm so customers can arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.4Good
9:41
Parnell Orthodontics Central Auckland
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
FridayClosed
Saturday9am-5pm
SundayClosed
Popular times Friday · Auckland City Centre
7a8a9a10a11a12p1p2p3p4p5p
When people in Auckland City Centre look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #100 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#169of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #169 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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