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Parry Field Lawyers Riccarton

Legal services · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Parry Field Lawyers Riccarton

Legal services · Riccarton, Christchurch

Where you stand#4of 216 lawyers
Overall health9.9/10across the eight areas

Going well

08Opening hours9.403Map positions9.207Google search and traffic9.205Facebook page8.802Reviews8.501Google listing8.404Listings and social8.4

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Parry Field Lawyers Riccarton is a Christchurch law firm based in Riccarton that has operated since 1948. The firm advises on property, commercial, employment and business law, disputes resolution, charity and social enterprise matters, estates and immigration law. Clients often deal with a team-based approach and can expect responsive service and attention to detail during transactions and visa work.

Parry Field Lawyers Riccarton is a Christchurch law firm located in Riccarton with a history dating back to 1948. The firm provides legal services across the region and notes a roster of specialists covering several practice areas.

The practice specialises in property law, commercial law, employment and business law, and disputes resolution. It also advises on charity and social enterprise matters, estates and wills, and immigration law. Services are described as practical and innovative, delivered by legal specialists for each area of work.

Clients frequently report interactions that highlight responsiveness, attention to detail and clear communication. Reviews reference assistance with property purchases and sales as well as immigration and residency applications, with several clients noting timely updates and thorough handling of documentation. The firm's staff are mentioned by name in client comments, reflecting a personal experience with individual team members.

Locally, Parry Field Lawyers Riccarton positions itself as a longstanding legal practice offering a broad mix of transactional and advisory services. Its combination of general property and commercial work with specialist areas such as charity, social enterprises and immigration law makes it a practical option for clients in and around Riccarton seeking hands-on legal support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Parry Field Lawyers Riccarton shows a healthy Google Business Listing health score of 7.8 out of 10, indicating solid presence with room to fine-tune. The business has a claimed listing, an accessible phone number and a website link, and clear open-for-business status. Strengths include verified ownership and direct customer contact, with a strong photo count driving local visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
8.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Parry Field Lawyers Riccarton
2
Parry Field Lawyers Riccarton✓✓
4.6 ★★★★★ (57)
Legal services · Riccarton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We have been assisting our clients since 1948 and our legal specialists provide innovative and practical solutions across property law, commercial, employment and business law, disputes resolution, charity, social enterprises, estates and immigration law.

1
Google listingChristchurch lawyers · 216 businesses
You are #36 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Parry Field Lawyers Riccarton shows a high overall health score of 7.7 out of 10 on Google reviews, indicating solid but improvable performance. The strongest finding is a high confidence in rating quality and a strong number of reviews, with room to further improve customer engagement. The main growth lever is increasing the response rate to reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Parry Field Lawyers Riccarton
OverviewReviewsPhotosAbout
4.6★★★★★57 reviews
5
4
3
2
12
timely communication 9efficiency 5friendly staff 4speed 4clear communication 3professional advice 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #33 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Parry Field Lawyers Riccarton shows a healthy Maps search presence with a health score of 7.8 out of 10. The borough-focused visibility is outstanding, placing in the top 10% of the local market, while aggregate scores are on track with local norms.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
notary public
1Top three for "notary public" in 4 suburbs, seen in 27
1
Parry Field Lawyers Riccarton✓4.6 ★ (57) · Legal services
2
Cameron & Co Riccarton Office4.3 ★ (30) · Legal services
3
Riccarton Dentists4.8 ★ (22) · Legal services
4
Holy Family Parish - St. Teresa of Lisieux Church4.8 ★ (145) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #18 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Parry Field Lawyers Riccarton shows a high overall health of 8.5, indicating strong presence on third-party platforms. The strongest current asset is a very high trust Facebook profile and active LinkedIn and Neighbourly listings, supporting credibility and local reach. The key opportunities focus on expanding on Instagram, TikTok, Yellow and LinkedIn profiles to improve visibility and trust across directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/parry-field) found via: Google search results, Your website.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/parry-field-lawyers-riccarton-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gparry field lawyers riccarton riccarton
AllImagesMapsNews
FacebookparryfieldlawyersParry Field Lawyers Riccarton | Facebook✓
LinkedInparry-fieldParry Field Lawyers Riccarton | LinkedIn✓
Top Lawyersparry-field-lawyers-riccarton-christchurchParry Field Lawyers Riccarton | Top Lawyers✓
Lawzana Lawyerparry-field-lawyersParry Field Lawyers Riccarton | Lawzana Lawyer
White Pagesparry-field-lawyers-fendaltonParry Field Lawyers Riccarton | White Pages
Neighbourlyparry-field-lawyersParry Field Lawyers Riccarton | Neighbourly
ChristchurchLawyerparry-field-lawyers-christchurchParry Field Lawyers Riccarton | ChristchurchLawyer
InstagramparryfieldnzFound through search, not linked from anything you own1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #35 for listings and social
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GoogleFacebookInstagramTikTokLinkedInTop LawyersLawzana LawyerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
facebook
parryfieldlawyers✓
612 followers 2
Parry Field Lawyers is a growing full-service law firm with offices in Christchurch CBD, Riccarton, Rolleston, Hokitika, and Auckland. Our aim is to provide sound legal advice and solutions which deli...
FollowMessage
★ 2 reviews · recommended 1
🌐 parryfield.com✓
☎ +64 3-348 8480✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #26 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Parry Field Lawyers Riccarton shows strong on-page SEO health with a score of 8.1 out of 10. The site benefits from a valid favicon, a small page size, a relevant meta description, HTTPS-only resources, and an SEO-friendly URL. The main opportunities lie in nudging the meta description into the perfect length, tightening the title tag to the ideal zone, and reducing render-blocking resources for faster load times.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠parryfield.com32
✓Separate sites linking to you
✓The shape of your link profile
✓Pages linking to you
1On-page score
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Parry Field Lawyers Riccarton shows a very strong website traffic profile, with a 9.8/10 health score and solid organic momentum. The top finding is that organic traffic value and local rankings are in the high percentile, indicating strong visibility. A second key finding is that paid traffic activity is currently absent or minimal, suggesting opportunity to test small campaigns.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Glawyer riccarton
AllMapsImagesShopping
321No ads from you on any search
www.parryfield.comParry Field Lawyers | Christchurch, Selwyn, Hokitika, Auckland

Practical solutions in property, commercial, employment and business law. Riccarton PHONE: +64 3 348 8480 PHYSICAL ADDRESS: 1 Rimu Street, Riccarton, ...

✓
cameronco.co.nzCameron & Co - Christchurch Lawyers 03 379 3110
About 4,221 visits a month from search, across 1,444 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #19 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Parry Field Lawyers Riccarton's published hours match several high-demand weekday windows but also miss weekend and early-morning peaks. The firm is open during strong midday and late-morning demand on Tuesday (12-1pm), Wednesday (12pm) and Thursday (10-11am), which aligns with client search activity. However, closures on Saturday morning, Saturday evening and Sunday early afternoon are missed opportunities that could capture more enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Parry Field Lawyers Riccarton
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#4of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #4 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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