marketbaseExclusive Marketbase Report
Prepared for

Parry Field Lawyers - Rolleston

Legal services · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Parry Field Lawyers - Rolleston

Legal services · Rolleston North East, Christchurch

Where you stand#14of 216 lawyers
Overall health9.4/10across the eight areas

Going well

08Opening hours9.407Google search and traffic9.205Facebook page8.803Map positions8.704Listings and social8.401Google listing7.3

Where we can help

02Reviews4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Parry Field Lawyers in Rolleston provides legal services across property, commercial, employment, business, disputes resolution, charity, social enterprises, estates and immigration law. The firm traces its roots to 1948 and describes its team as legal specialists offering practical, solutions-focused advice to clients in Rolleston and the surrounding Selwyn area.

Parry Field Lawyers in Rolleston is a law firm serving the Rolleston area. The practice notes a long history, having assisted clients since 1948, and maintains a local office to serve clients in Selwyn and nearby communities.

The firm lists specialisms including property law, commercial law, employment and business law, disputes resolution, charity and social enterprise matters, estates and immigration law. Those areas form the core of the services the Rolleston office advertises.

Clients give consistently high ratings in the available review snapshot, reflecting positive feedback in aggregate. That rating indicates strong overall satisfaction among clients who have engaged with the Rolleston team.

Locally, Parry Field Lawyers is distinguished by its longevity and the breadth of legal areas covered from its Rolleston location. The combination of long-standing presence and a wide range of specialisations defines its role for clients seeking legal support in the district.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Parry Field Lawyers - Rolleston shows a solid overall health on Google Business Listing with a 7.7/10. The listing is claimed and verified, with a phone number and website link, and the listing displays correct open status. The most notable findings are a well-claimed profile and a functional contact path, alongside a description that already ranks above the bottom quartile.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Parry Field Lawyers - Rolleston
2
Parry Field Lawyers - Rolleston✓✓
5.0 ★★★★★ (2)
Legal services · Rolleston North East3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We have been assisting our clients since 1948 and our legal specialists provide innovative and practical solutions across property law, commercial, employment and business law, disputes resolution, charity, social enterprises, estates and immigration law.

1
Google listingChristchurch lawyers · 216 businesses
You are #58 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Parry Field Lawyers - Rolleston shows an overall Google review health score of 4.2 out of 10, indicating below average performance. The business has a strong star rating in the top 10% but has yet to establish a consistent review response habit and is still building total review volume. Current strength lies in high customer satisfaction, while opportunities focus on engagement and growing review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Parry Field Lawyers - Rolleston
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #123 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Parry Field Lawyers - Rolleston shows above-average overall health in Google Maps search visibility, with a 6.6/10 score and strong local performance. The top opportunities focus on boosting visibility across more local suburbs and pushing the suburb/borough score into the top decile. Core keywords show the firm ranking highly for multiple barrister and business attorney queries in Rolleston and Selwyn.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.7Strong
What customers seeWhere you rank
9:41
1Tiles © Esri
law firm
1Top three for "law firm" in 7 suburbs, seen in 8
1
Parry Field Lawyers - Rolleston25.0 ★ (2) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #30 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Parry Field Lawyers - Rolleston shows a healthy social presence with a health score of 8.3 out of 10. Key strengths include a very high trust Facebook profile and an active LinkedIn Company listing. The main opportunity lies in expanding across additional platforms such as Instagram, TikTok, Neighbourly, Yellow Directory and LinkedIn to improve reach and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/parry-field) found via: Google search results, Your website.
  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/parry-field-lawyers-rolleston-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gparry field lawyers - rolleston rolleston north east
AllImagesMapsNews
FacebookparryfieldlawyersParry Field Lawyers - Rolleston | Facebook✓
LinkedInparry-fieldParry Field Lawyers - Rolleston | LinkedIn✓
Top Lawyersparry-field-lawyers-rolleston-christchurchParry Field Lawyers - Rolleston | Top Lawyers✓
InstagramparryfieldnzFound through search, not linked from anything you own1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #36 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInTop LawyersYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
facebook
parryfieldlawyers✓
612 followers 2
Parry Field Lawyers is a growing full-service law firm with offices in Christchurch CBD, Riccarton, Rolleston, Hokitika, and Auckland. Our aim is to provide sound legal advice and solutions which deli...
FollowMessage
★ 2 reviews · recommended 1
🌐 parryfield.com✓
☎ +64 3-348 8480✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #26 for your Facebook page
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Parry Field Lawyers - Rolleston appears to have a solid on-page health with an 8.0 out of 10. Strengths include a valid favicon, an H1 tag, a relevant title tag, and a compact page size under 256KB, which supports fast loading. Meta description is relevant but could edge into the ideal range with a slight wording tweak. The main opportunities concern further refining on-page elements and reducing render-blocking resources to improve performance.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Pages linking to youMore pages link to yours than almost any business in this market - the accumulated result of years of being referred to.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠parryfield.com32
✓Separate sites linking to you
✓The shape of your link profile
✓Pages linking to you
1On-page score
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Parry Field Lawyers in Rolleston shows very strong website traffic health, with high organic value and solid local visibility. Organic traffic value is in the top percentile and organic traffic total sits in the local top 10%, while the organic SERP footprint is also strong. The main opportunities relate to paid traffic and SERP coverage, where initial targeted testing is advised.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Glawyer rolleston north east
AllMapsImagesShopping
321No ads from you on any search
www.lanilaw.co.nzLani Law – Your Property Lawyer
argylewelsh.co.nzRolleston Office
www.parryfield.comRolleston Lawyers | Selwyn Lawyers

Full-service law firm in Rolleston supporting clients across Selwyn with property, succession planning, trusts and estates, commercial, rural, and disputes.

✓
www.selwyn.govt.nzMeares Williams - Rolleston Law
About 4,221 visits a month from search, across 1,444 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #19 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Parry Field Lawyers in Rolleston shows a mixed fit between published hours and local demand. All 40 well-aligned peak hours fall during weekday lunch and mid-morning peaks, notably Tuesday 12-1pm and Thursday 10-11am. However there are 41 missed high-demand hours at weekends and early mornings. No low-demand open hours were identified, suggesting hours are concentrated during core work periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Parry Field Lawyers - Rolleston
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#14of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #14 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for