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Passing Paws Home Euthanasia

Veterinarian · Heathcote Valley, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

Passing Paws Home Euthanasia

Veterinarian · Heathcote Valley, Christchurch

Where you stand#39of 64 vets
Overall health4.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Passing Paws Home Euthanasia provides in-home end-of-life care for pets in Heathcote Valley, Canterbury. The experienced veterinarian team offers gentle euthanasia, quality-of-life assessments and assistance with cremation or burial arrangements. They focus on enabling pets to pass at home surrounded by family and provide grief support and guidance for children during the farewell process.

Passing Paws Home Euthanasia offers compassionate at-home end-of-life care for companion animals in Heathcote Valley, Canterbury. The service is delivered by an experienced veterinary team who aim to let pets spend their final moments in the familiar comfort of home, with family present.

Services include gentle in-home euthanasia, thorough quality-of-life assessments, and practical assistance with cremation or burial arrangements. The team describes a combined 60+ years of veterinary experience and highlights personalised attention from Julie and Mell. They also provide guidance to support families through the emotional decisions that accompany a pet's final days.

Customers commonly report experiencing warmth, compassion and clear communication throughout the process. Reviews note that the team is reassuring, patient and gentle with older or sick animals, and that they sometimes provide small keepsakes and follow-up check-ins. Families describe support for children and guidance on coping with grief as part of the service experience.

Locally, Passing Paws is positioned as a dedicated in-home euthanasia provider focused on dignity, comfort and family-centred farewells. Their emphasis on at-home care, grief support and practical arrangements for cremation or burial aims to help clients shape a quieter, more personal goodbye for pets in Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Passing Paws Home Euthanasia shows an average Google Business health score with room for improvement. The listing already has a claimed status, a clear title, a website link, a phone number, and a detailed description, which helps customers learn about services and contact options. The most notable finding is the current health score and a single top opportunity to update the Open-for-Business status.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 4 of them.
10.0Strong
9:41
Tiles © Esri
Passing Paws Home Euthanasia✓✓
5.0 ★★★★★ (131)
Veterinarian · Heathcote Valley1
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Passing Paws, provides compassionate at home end-of-life care for pets, helping them spend their final moments in the comfort of home. Our experienced veterinarian teamoffers gentle euthanasia, thorough quality-of-life assessments, and guidance to support families through this emotional time. We can assist with cremation or burial arrangements, Being at home allows your pet to feel safe and loved, while giving your family the chance to say goodbye in a peaceful, meaningful way. We offer support for children and guidance on coping with grief, ensuring your whole family feels cared for. At Passing Paws, we honor every pet with dignity, comfort, and compassion, helping you create a gentle, loving farewell that respects the deep bond you share.

Google listingChristchurch vets · 64 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Passing Paws Home Euthanasia shows very high Google review health with a top-tier rating and strong engagement. The overall health is excellent, and the business benefits from consistent customer satisfaction and active response to reviews. The most notable findings are outstanding rating confidence in the top 10% and a high response rate, which enhance trust among local pet-owning clients.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top opportunity

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.7Strong
9:41
Passing Paws Home Euthanasia
OverviewReviewsPhotosAbout
5.0★★★★★131 reviews 1
5
4
3
2
1✓
peaceful passing 9gentle approach 7after care 7phone support 7pet cremation 5peaceful experience 5
✓How far your rating and your review count together can be trusted
S
Sanne K.★★★★★ · 9 months ago

Thank you Mell and Julie! Our beautiful Zoey passed so peacefully in his home, comfy in his box. They were the most caring, patient and understanding team, who went the extra mile to make sure we were okay and Zoey was happy. We are truely...

Response from the owner✓

Thank you so much for your kind words. We’re deeply sorry for your loss and honored to have been there for Zoey and your family during such an important time. Knowing that Zoey was comfortable and at...

S
Sharon S.★★★★★ · 9 months ago

Response from the owner

Thank you Sharon Forever in our hearts Phantom 💕

Google reviewsChristchurch vets · 64 businesses
You are #9 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Passing Paws Home Euthanasia shows a health score of 4.4 out of 10 for Google Maps search, indicating fair visibility overall. Key finding is strong rankings for local veterinary terms in Heathcote Valley and Christchurch, with top positions for several location-based queries. The borough and aggregate scores suggest room to lift local results while maintaining current top keywords.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.0Good
9:41
1234Tiles © Esri
2Top three for "veterinarian" in 4 suburbs, seen in 30
1
Passing Paws Home Euthanasia15.0 ★ (131) · Veterinarian
2
Animal Orthopaedics5.0 ★ (58) · Veterinarian
3
Kowhai Vet5.0 ★ (110) · Veterinarian
4
Veterinary Specialists Aotearoa4.9 ★ (79) · Veterinarian
Map positionsChristchurch vets · 64 businesses
You are #26 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Passing Paws Home Euthanasia shows a very high health score and strong social presence, especially on Facebook, Instagram and Neighbourly. The most important finding is the outstanding profiles on Facebook and Instagram, with Neighbourly enhancing reach. Key opportunities include adding TikTok, LinkedIn, Yellow, GrabOne and Yellow Directory listings to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe can see the Neighbourly Profile listing (https://www.neighbourly.co.nz/business/passing-paws-at-home-euthanasia) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
16 checks on your listings and social. You're seeing 5 of them.
6.8Good
9:41
Gpassing paws home euthanasia heathcote valley
AllImagesMapsNews
FacebookPassingPawsNZPassing Paws Home Euthanasia | Facebook✓
InstagrampassingpawsPassing Paws Home Euthanasia | Instagram✓
Neighbourlypassing-paws-at-home-euthanasiaPassing Paws Home Euthanasia | Neighbourly3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch vets · 64 businesses
You are #21 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 6 of them.
5.6Room to grow
9:41
facebook
PassingPawsNZ✓
1.2K followers 1
For your cherished pet, Passing Paws will offer a compassionate and gentle at-home euthanasia service3
FollowMessage
🌐 passingpaws.co.nz✓
☎ +64 210 850 6148✓
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #29 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Passing Paws Home Euthanasia shows an average score of 5.2 out of 10. The strongest points are secure HTTPS delivery, relevant meta and title tags, and a fast page load under 3 seconds. Key opportunities include refining the title tag length, adding a favicon, slightly adjusting the meta description to 130-150 characters, and expanding the page content beyond 1024 characters.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒passingpaws.co.nz✓
✓Page load speed
✓Page file size
1Separate sites linking to you
2Page title
3The shape of your link profile
Your websiteChristchurch vets · 64 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Overall website traffic health for Passing Paws Home Euthanasia sits below average, with a health score of 3.0 out of 10. This suggests limited paid activity and room to improve keyword visibility. Key early wins include starting a small paid campaign with targeted landing pages and refining organic SEO basics to move traffic higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
2.7Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Passing Paws Home EuthanasiaNot in these results
31About 48 visits a month from search, across 35 searches
Google search and trafficChristchurch vets · 64 businesses
You are #47 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Passing Paws has no published opening hours, so specific hour-level alignment cannot be determined. The report notes a gap: without hours, there is no clear evidence of being open during high-demand search windows or closed during peak times. Adding accurate hours will let the business match in-home end-of-life service availability to local search patterns and avoid missed opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.7Room to grow
9:41
Passing Paws Home Euthanasia
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch vets · 64 businesses
You are #53 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews1 opportunity

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #39 overall
Open my free 7 days →
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