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Paul Thompson CA

Certified public accountant · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Paul Thompson CA

Certified public accountant · Burnside, Christchurch

Where you stand#213of 245 accountants
Overall health1.3/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

05Facebook page4.402Reviews4.104Listings and social3.908Opening hours2.501Google listing2.003Map positions0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Paul Thompson CA is an accountancy practice based in the Burnside suburb of Christchurch. The firm provides professional accounting services to local individuals and businesses, operating from the Burnside area and serving the wider Christchurch community. It positions itself as a local accounting presence focused on practical financial and compliance needs.

Paul Thompson CA is an accountancy practice located in the Burnside suburb of Christchurch. The business name identifies it as a Chartered Accountant practice serving clients in Burnside and the surrounding Christchurch area.

As an accountancy practice, Paul Thompson CA provides accounting services appropriate to the chartered accountant category. The practice operates from Burnside and is identified locally by its title, offering services associated with an accounting firm.

No review snapshot is provided here, so specific client experience themes are not listed. Information about client interactions, wait times, communication style and other experience details is not available in the source material supplied for this profile.

Paul Thompson CA is distinguished locally by its presence in Burnside, Christchurch, under the chartered accountant title. The listing identifies the practice by name and location, signalling a local accounting option for individuals and businesses in the Burnside and greater Christchurch area.

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01Google listingMarketbase business report

Your Google listing

Paul Thompson CA's Google Business Listing shows some basic contact and location details but an overall health of 2.2 out of 10 indicates a need for attention. The most important findings: the listing has no claimed status and no open/normal operating status, and the description and logo are missing, while some photos exist. Addressing these areas will improve credibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Paul Thompson CA
Paul Thompson CA1✓
Own this business?
0.0 ★★★★★ (0)
Certified public accountant · Burnside
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #195 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Paul Thompson CA shows very low overall health in Google reviews, with minimal engagement and few customer ratings. The strongest signal is the need to start collecting positive feedback and respond to reviews to build trust. Key opportunities focus on boosting rating confidence, establishing a first star rating, increasing total reviews, and improving response rate to reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Paul Thompson CA
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Paul Thompson CA shows a very low overall performance on Google Maps, with an overall health score of 1.1 out of 10. The business already ranks for several local keywords in Burnside, notably certified public accountant in burnside, accountant in burnside and accounting firm in burnside, but there is a clear need to expand visibility. Opportunities include improving aggregate Maps search results and strengthening borough-specific presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Seen in 1 search across Christchurch, top three in none
1
SBA Small Business Accounting Burnside5.0 ★ (29) · Certified public accountant
2
Easy Accounting5.0 ★ (2) · Certified public accountant
3
Garden City Accountants5.0 ★ (3) · Certified public accountant
4
Perriam & Partners4.6 ★ (9) · Certified public accountant
↓
Paul Thompson CA2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #224 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Paul Thompson CA shows a below-average health score for social presence, with room for growth across key platforms. The strongest current asset is a LinkedIn profile that is present and can reach more customers if kept up to date, while Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory have limited or no active presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gpaul thompson ca burnside
AllImagesMapsNews
LinkedInpaul-thompson-1659751aPaul Thompson CA | LinkedIn
Facebookpaul.thompson.94695Paul Thompson CA | Facebook2
InstagramNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #151 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
6 checks on your Facebook page. You're seeing 5 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
paul.thompson.94695✓
0 followers
FollowMessage
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #138 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Paul Thompson CA has a very low on-page SEO health score, at 0.6 out of 10, indicating a weak baseline for technical optimisation. The homepage shows critical gaps in meta information and structure that limit visibility and clicks. Key issues include missing Title Tag, missing Meta Description, and no detectable on-page SEO scoring.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒paulthompsonca.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Paul Thompson CA (Burnside, Christchurch) shows a very low overall health score of 0.7 out of 10, indicating major gaps in organic and paid traffic indicators. The top findings point to minimal organic traffic value and no positive traffic yet, suggesting prioritising local, keyword-focused content and on-page SEO, plus basic backlinks to begin ranking. A small, targeted paid approach could help initiate traffic while tracking conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Paul Thompson CANot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Paul Thompson CA has no published opening hours, so the analysis cannot identify hours that match or miss high-demand periods in Burnside/Christchurch. Without recorded hours, there are no confirmed examples of opening during peak searches, closures during popular windows, or opening during low-demand times. Adding accurate weekday hours will allow matching service times to local demand patterns and improve the temporal alignment score.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Paul Thompson CA
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 68 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#213of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #213 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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