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Peddie Accountancy

Accountant · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Peddie Accountancy

Accountant · St Albans, Christchurch

Where you stand#164of 245 accountants
Overall health3.3/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

02Reviews5.901Google listing5.003Map positions4.805Facebook page4.304Listings and social3.108Opening hours2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Peddie Accountancy is a small Christchurch accounting practice based in St Albans that provides personalised accounting, taxation and business support. Located at 43 Browns Road, the firm works with small business owners, property investors and individuals and emphasises clear, reliable services and one-on-one support from an experienced local practitioner.

Peddie Accountancy is a small accounting practice located at 43 Browns Road in St Albans, Christchurch. The firm describes itself as supporting local business owners and individuals to achieve financial success and has operated in Christchurch for over 20 years.

The practice offers personalised taxation, compliance and business management services. It states a focus on clear, reliable accounting and tax services for small business owners, property investors and individual clients. Services listed include taxation work, compliance support and broader business management assistance tailored to client needs.

Clients can expect one-on-one support led by Brigid, who the practice highlights as leading the firm with care and personalised attention. The website notes two decades of service to Christchurch business owners, and the review snapshot records an average rating of 5, indicating consistently positive feedback from customers.

Locally, Peddie Accountancy is distinguished by its small-practice model and emphasis on personalised relationships with clients in St Albans and wider Christchurch. The firm's address in St Albans and its stated experience with small businesses and property investors make it a neighbourhood option for clients seeking hands-on tax, compliance and business management help.

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01Google listingMarketbase business report

Your Google listing

Peddie Accountancy shows moderate overall health on Google Business Listing, with a 3.7 out of 10. The listing has solid basics like a website link, claimed status, a phone number and a full address. However, key gaps include a missing logo, limited description, and room for more high-quality photos to lift visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Peddie Accountancy
3
Peddie Accountancy✓✓
5.0 ★★★★★ (1)
Accountant · St Albans
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Accounting, taxation and business support for small business owners.

1
Google listingChristchurch accountants · 245 businesses
You are #124 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Peddie Accountancy shows a mixed health picture in Google Business reviews, with a 5.0 out of 10 health score. The top finding is a very strong star rating placing it in the top 10% for satisfaction, but overall volume and engagement lag. Key opportunities focus on increasing review volume, improving response rate, and continuing to build rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Peddie Accountancy
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Peddie Accountancy shows solid visibility on Google Maps with a health score of 4.9 out of 10. The business ranks particularly well for bookkeeping services and tax preparation in St Albans, indicating core local demand is being captured. Opportunities lie in improving aggregate map results and pushing suburb-level rankings to top performers to grow reach beyond current borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax preparation service
1Top three for "tax preparation service" in 1 suburb, seen in 3
1
Paul J Sheehan Chartered Accountant5.0 ★ (4) · Accountant
2
Peddie Accountancy25.0 ★ (1) · Accountant
3
David Philpott & Associates4.6 ★ (5) · Accountant
4
McCoy+MORE4.9 ★ (7) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #128 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Peddie Accountancy has a very low social and directory health score (1.2/10). The most important finding is the lack of active profiles on major platforms, including LinkedIn (completed), Instagram, Facebook, TikTok, LinkedIn Company and a TikTok directory. Strengths are limited to a LinkedIn listing that currently exists and helps reach more customers through that channel.

Strengths

  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/peddie+accountancy-18188703) found via: Google search results.
  • ✓
    Search4Accountants ListingWe can see your Search4Accountants Listing listing (https://search4accountants.co.nz/peddie-accountancy-4107) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Gpeddie accountancy st albans
AllImagesMapsNews
Cylexpeddie+accountancy-18188703Peddie Accountancy | Cylex✓
Search4Accountantspeddie-accountancy-4107Peddie Accountancy | Search4Accountants✓
White Pagespeddie-brigid-chartered-accountantPeddie Accountancy | White Pages
LinkedInbrigid-peddie-478b4a95Peddie Accountancy | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #170 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexSearch4AccountantsWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
peddie accountancy st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Peddie Accountancy shows an overall on-page health of 4.1 out of 10, below average, indicating room for targeted fixes to improve crawling and relevance. The page has a valid H1 tag and a concise meta description already, along with a sub-256KB size and no frames, which supports fast loading and clarity for search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒peddieaccountancy.nz✓✓
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Peddie Accountancy's website traffic shows a low health score of 1.7 out of 10, indicating limited organic visibility and paid activity. The most important findings are near-zero organic traffic value and no paid traffic yet, underscoring a need to build content, optimise on-page SEO, and start targeted campaigns to establish a baseline and gradual growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Peddie AccountancyNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Peddie Accountancy currently has no recorded opening hours, so alignment with local demand cannot be measured directly. Without published hours it is not possible to state when the firm is open during high-demand windows or closed during busy periods. Adding accurate hours would immediately allow assessment of when opening times match peak search activity and identify wasted low-demand hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Peddie Accountancy
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#164of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #164 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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