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Pegasus Bay Law

General practice attorney · Kaiapoi Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Pegasus Bay Law

General practice attorney · Kaiapoi Centre, Christchurch

Where you stand#76of 216 lawyers
Overall health6.5/10across the eight areas

Going well

08Opening hours9.403Map positions8.004Listings and social8.005Facebook page6.3

Where we can help

07Google search and traffic5.202Reviews5.001Google listing3.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pegasus Bay Law is a suburban legal practice based at 97 Williams Street, Kaiapoi. The firm specialises in residential and commercial property, trusts, wills, estates and Enduring Powers of Attorney. It offers a free 15-minute consultation and can visit clients who are unable to attend the office. Clients describe the team as friendly, responsive and professional.

Pegasus Bay Law is a suburban law practice located at 97 Williams Street in Kaiapoi. Established in 2014, the firm specialises in residential and commercial property matters and also handles estates, trusts, wills and Enduring Powers of Attorney. The practice was founded by Pam Wheeler and Robyn Loversidge; Anneliese Muldoon is now the sole Director.

Services focus on property transactions for both residential and commercial clients, together with estate planning and trust work. The firm also attends to personal legal matters such as Enduring Powers of Attorney, wills and estate administration. Pegasus Bay Law offers a free 15-minute no-obligation consultation to meet potential clients, and will arrange to visit clients who are unable to come to the office.

Clients commonly report a warm, approachable manner from the team and describe staff as patient, honest and professional. Reviews highlight clear communication, responsiveness and reasonable fees, and several clients say the staff went above and beyond to help with complex or unfamiliar matters. The team's approach is described as reassuring for first-home buyers and for those dealing with estate or personal legal issues.

Locally, Pegasus Bay Law presents as a neighbourhood legal service with practical accessibility for Kaiapoi residents. The combination of property and personal legal services, a stated willingness to visit clients, and consistent mentions of friendly, responsive service are the defining practical features noted by clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pegasus Bay Law's Google Business Listing shows a below-average health, with several critical gaps that limit discoverability. Overall health is 4.1 out of 10, indicating room for improvement. The strongest existing assets are a claimed listing, a live website link, and a visible phone number, which support basic customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Pegasus Bay Law
2
Pegasus Bay Law✓✓
4.0 ★★★★★ (21)
General practice attorney · Kaiapoi Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #139 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pegasus Bay Law shows a healthy but modest Google review profile with a 4.6/10 health score. The main finding is that there is no owner response yet, which can undermine trust, while listing engagement and review volume are reasonable for the market. Building consistent responses could improve credibility and customer relations.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Pegasus Bay Law
OverviewReviewsPhotosAbout
4.0★★★★★21 reviews
5
4
3
2
12
communication 5staff 5reassurance 2suggestions 2property 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #108 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pegasus Bay Law shows an above-average health score on Google Maps search, indicating solid local visibility. The top finding is strong performance for multiple high-intent keywords related to general practice and barrister services in Kaiapoi, with top results in several central and west areas. Opportunities exist to push into the top 10% in the suburb/borough while maintaining overall growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
general practice attorney
1Top three for "general practice attorney" in 4 suburbs, seen in 12
1
Pegasus Bay Law24.0 ★ (21) · General practice attorney
2
Pier Law Christchurch4.6 ★ (26) · General practice attorney
3
Pier Law Christchurch4.8 ★ (118) · General practice attorney
4
Alpers & Co4.8 ★ (41) · General practice attorney
Map positionsChristchurch lawyers · 216 businesses
You are #45 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pegasus Bay Law shows an above-average health score of 6.6 out of 10 for social presence, indicating solid foundations with room to grow. The strongest current asset is a highly trusted Facebook presence, paired with an accurate LinkedIn listing that supports reach to customers. The business should leverage these strengths while addressing notable gaps.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/anneliese-muldoon-77547b14a) found via: Google search results.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/pegasus-bay-law) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gpegasus bay law kaiapoi centre
AllImagesMapsNews
FacebookPegasus-Bay-Law-100063551741611Pegasus Bay Law | Facebook✓
LinkedInanneliese-muldoon-77547b14aPegasus Bay Law | LinkedIn✓
Find A Lawyer Firmpegasus-bay-lawPegasus Bay Law | Find A Lawyer Firm
Lawzana Lawyerpegasus-bay-lawPegasus Bay Law | Lawzana Lawyer✓
StarOfService Propegasus-bay-lawPegasus Bay Law | StarOfService Pro
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFind A Lawyer FirmLawzana LawyerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
people1
197 followers 2
We are experienced lawyers who offer services in Property Law, Wills, Powers of Attorney and Trusts.
FollowMessage
★ 4 reviews · recommended 3
🌐 pegasusbaylaw.co.nz✓
☎ +64 3-928 1215✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #81 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Pegasus Bay Law shows an below-average on-page SEO health with a 3.4 out of 10. The site has a valid favicon and a clear, relevant title tag, and a good text-to-page size ratio. A notable gap is the absence of a meta description on the homepage, which limits click-through potential for local property and wills clients.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pegasusbaylaw.co.nz✓3
✓Favicon
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Pegasus Bay Law shows below-average website traffic health with room to improve paid activity and organic visibility. The top findings indicate no measurable paid traffic yet and modest paid spend, while organic presence has moved above the 25th percentile and organic value is mid-range, suggesting steps to enhance content and backlinks could yield gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Glawyer kaiapoi centre
AllMapsImagesShopping
21No ads from you on any search
kaiapoilegal.co.nzKaiapoi Legal Limited - Home
www.pierlaw.co.nzPier Law: Christchurch Lawyers
www.pegasusbaylaw.co.nzPegasus Bay Law

Pegasus Bay Law's office is situated in Kaiapoi at 97 Williams Street. We are a suburban law practice specialising in residential and commercial property ...

3
www.eldernet.co.nzPier Law Lawyers - Legal/Financial. Making Life Easier at ...
About 63 visits a month from search, across 5 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #105 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pegasus Bay Law's opening hours partially match local demand: key weekday lunchtime and late-morning peaks are covered, but several popular weekend and early-morning slots are missed. Strong alignment is seen on Tuesday and Thursday late mornings and midday, and Wednesday noon. Missed opportunities include Saturday morning, Saturday evening and Sunday early afternoon, plus Friday 8am. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Pegasus Bay Law
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#76of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #76 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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