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Peninsula Flowers

Florist · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Peninsula Flowers

Florist · Wigram, Christchurch

Where you stand#7of 83 florists
Overall health9.3/10across the eight areas

Going well

05Facebook page10.003Map positions9.604Listings and social9.102Reviews8.708Opening hours8.207Google search and traffic7.801Google listing6.0

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Peninsula Flowers is a Christchurch florist based in Wigram specialising in Proteaceae blooms and protea plants. The shop offers bouquets, potted plants and wedding or event arrangements, plus delivery across Christchurch, Canterbury and nationwide for potted plants. Customers note long-lasting flowers and friendly, helpful staff as part of the experience.

Peninsula Flowers is a florist based in Wigram, Christchurch, with a focus on flowers from the Proteaceae family and protea plants. The shop describes itself as one of New Zealand's leading protea growers and supplies bouquets, potted proteas and floral arrangements from its Christchurch base.

Services include fresh bouquets, rustic dried arrangements, potted plants and protea specimens. Peninsula Flowers handles wedding and event work with options for long-lasting dried designs or fresh high-grade flowers. The business states it delivers flowers throughout Christchurch and Canterbury, and ships potted plants and proteas nationwide.

Customer feedback highlights long-lasting flowers and friendly, helpful staff. Reviews frequently mention satisfaction with protea blooms that endure, prompt service, and positive interactions when visiting the shop or ordering for delivery. The business maintains owner replies to customer reviews, indicating active engagement with clients.

Locally, Peninsula Flowers is positioned as a protea specialist offering both retail bouquets and plant options, plus event floristry. Its delivery service across Christchurch and Canterbury, together with nationwide dispatch for potted plants, makes it a practical choice for clients wanting protea-focused arrangements or plants with staying power.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Peninsula Flowers shows a healthy Google Business Listing with a 6.0 out of 10 health score, indicating above-average setup but room for improvement. Key strengths include a verified listing with a listed phone number and a claimed status, plus a live website link and open-for-business status that helps customers reach and learn about services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
Peninsula Flowers
2
Peninsula Flowers✓✓
4.9 ★★★★★ (114)
Florist · Wigram3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Beautiful long lasting flowers from the Proteaceae Family and more. We also have plants available

1
Google listingChristchurch florists · 83 businesses
You are #34 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Peninsula Flowers shows a healthy Google review profile with an overall health score of 7.8 out of 10. The top finding is a high rating and a solid review base, supported by a top-10% rating and strong satisfaction signals. The business also maintains a good response rate and continued customer trust as reflected in recent achievements.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.7Strong
What customers seeWhere you rank
9:41
Peninsula Flowers
OverviewReviewsPhotosAbout
4.9★★★★★114 reviews 3
5
4
3
2
12
proteas 10bouquet 10dried flowers 8lovely staff 4affordable flowers 3wedding flowers 3
✓How far your rating and your review count together can be trusted
A
Annette H.★★★★★ · 3 weeks ago

Beautiful flowers that last. Amazing friendly staff really worth a visit.

Response from the owner1

Thank you so much for the kind review Annette :)

T
Tooz H.★★★★★ · 2 months ago

ordered flowers from overseas — gorgeous arrangement and superb customer service 💐 thank you peninsula flowers ~ 🌷

Response from the owner

Thank you so much for taking the time to write a review! We’re so glad you were pleased with the flowers.

Google reviewsChristchurch florists · 83 businesses
You are #12 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Peninsula Flowers shows very strong Maps search health with a 9.8/10 health score. The business ranks highly in borough searches and has top-5 performance for several key dried flower keywords, indicating solid local visibility and a strong customer reach in Christchurch. The main takeaway is continued strength in borough-specific visibility and established keyword position in core areas.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dried flower shop
✓Top three for "dried flower shop" in 36 suburbs, seen in 73
1
Peninsula Flowers✓4.9 ★ (114) · Florist
2
Downies Flowers4.6 ★ (61) · Florist
3
The Dried Flower Room5.0 ★ (3) · Florist
4
United Flower Growers Christchurch4.9 ★ (11) · Florist
Map positionsChristchurch florists · 83 businesses
You are #4 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Peninsula Flowers shows an above-average health score of 7.0 out of 10, indicating solid digital presence. The most notable strengths lie in the completed social profiles on Facebook and Instagram, which are both rated outstanding and help build trust with customers. The business should continue consistent posting and engagement to preserve this trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/peninsula_flowers) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gpeninsula flowers wigram
AllImagesMapsNews
FacebookPeninsulaflowersPeninsula Flowers | Facebook✓
InstagrampeninsulaflowersnzPeninsula Flowers | Instagram✓
Infobelpeninsula_flowersPeninsula Flowers | Infobel✓
Direct2Floristwigram-florist-f332320Peninsula Flowers | Direct2Florist
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelDirect2FloristYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 4 of them.
10.0Strong
What customers seeWhere you rank
9:41
facebook
Peninsulaflowers✓
6.9K followers ✓
Our shop is based in Wigram, Christchurch. We grow beautiful plants and flowers in Banks Peninsula.1
FollowMessage
🌐 peninsulaflowers.co.nz✓
☎ +64 27 275 4058
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #1 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Peninsula Flowers shows an above-average on-page SEO health score of 6.5 out of 10. This indicates solid technical foundations with room to improve. Notable strengths include a valid favicon, a relevant meta description, a clear title tag, and an H1 tag, which support discoverability and clarity for customers and search engines.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒peninsulaflowers.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Peninsula Flowers shows strong overall health in website traffic, with healthy organic visibility and decent paid activity potential. The top takeaways are improving paid traffic measurements and sustaining organic momentum to push into higher local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
Gflorist wigram
AllMapsImagesShopping
321No ads from you on any search
www.peninsulaflowers.co.nzPeninsula Flowers | Christchurch Florist | Protea Plants ...

Need flowers delivered in Christchurch? Order beautiful protea bouquets, fresh flowers, and flower arrangements online or in-store from Peninsula Flowers.

www.wigramflorist.comWigram Florist | Fresh Flower Delivery & Gifts | Christchurch
About 1,529 visits a month from search, across 277 searches
Google search and trafficChristchurch florists · 83 businesses
You are #19 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Peninsula Flowers' opening hours align well with several high-demand windows, notably Thursday late morning to early afternoon and Saturday early afternoon. However, several popular weekend hours are currently closed, especially Sunday afternoons and mid-late Saturday afternoon. There are no open hours during low-demand periods, indicating good efficiency overall. Adjusting weekend hours could capture unmet demand without expanding weekday coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.2Strong
What customers seeWhere you rank
9:41
Peninsula Flowers
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
Saturday9am-2pm
Sunday10am-2pm
Opening hoursChristchurch florists · 83 businesses
You are #16 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #7 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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