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PennyLane Beauty Co.

Nail salon · Bishopdale, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

PennyLane Beauty Co.

Nail salon · Bishopdale, Christchurch

Where you stand#482of 570 beauty businesses
Overall health1.5/10across the eight areas

Going well

04Listings and social8.005Facebook page7.601Google listing6.2

Where we can help

03Map positions4.108Opening hours1.302Reviews1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

PennyLane Beauty Co. is a boutique pop-up nail studio in Burnside, Christchurch, specialising in BIAB manicures, builder gel, structured overlays and soft gel extensions. Operating on select weeks from a private studio, it offers high-end, long-lasting nails designed for real life. Christchurch clients can book appointments online via Fresha.

PennyLane Beauty Co. is a boutique pop-up nail studio based in Burnside, Christchurch. The studio operates on select weeks from a private space and now welcomes Christchurch clients. It focuses exclusively on nail services rather than a broader salon menu.

The studio specialises in BIAB manicures, builder gel, structured overlays and soft gel extensions. Services are described as high-end and built for durability, with an emphasis on long-lasting nails suited to everyday life. Bookings are handled online via Fresha.

Clients can expect a private, appointment-only experience in a small-studio setting during the weeks PennyLane Beauty Co is operating. The booking model and pop-up schedule mean appointments are scheduled in advance rather than walk-in. The studio presents itself as focused on delivering structured, long-wearing nail services.

Locally, PennyLane Beauty Co offers a specialist nail option in Burnside for clients seeking BIAB, builder gel and related overlay work. The combination of a private studio, select-week operation and online booking via Fresha distinguishes the studio within Christchurch's nail service options.

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01Google listingMarketbase business report

Your Google listing

PennyLane Beauty Co. shows solid Google Business Listing health with a 7.4/10 and clear strengths in claimed status, a listed phone number, and an active website link, plus open-for-business status. The top opportunities focus on strengthening the listing description and adding fresh photos to reach the local midpoint. Overall health supports continued improvement in listing optimisation.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
PennyLane Beauty Co.
2
PennyLane Beauty Co.✓✓
0.0 ★★★★★ (0)
Nail salon · Bishopdale3
Open 1 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

PennyLane Beauty Co is a boutique pop-up nail studio in Christchurch, specialising in BIAB manicures, builder gel, structured overlays and soft gel extensions. Based in Burnside and operating on select weeks, this private studio offers high-end, long-lasting nails designed for real life. Now welcoming Christchurch clients. Book online via Fresha.

1
Google listingChristchurch beauty · 570 businesses
You are #216 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

PennyLane Beauty Co.'s Google review health is very low, with a health score of 0.2 out of 10. The most important findings are the lack of reviews and no responses to existing reviews, which can deter potential customers in Burnside. The business should focus on gathering positive feedback and starting engagement with reviewers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
PennyLane Beauty Co.
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch beauty · 570 businesses
You are #502 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

PennyLane Beauty Co. shows a below-average overall health in Google Maps search performance, with a 3.7 out of 10. This indicates limited visibility and room for improvement. Top findings include a strong position for niche terms like nail salon in burnside (rank 1) and beauty salon in burnside (rank 2), while local borough results remain minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
2Top three for "nail salon" in 2 suburbs, seen in 6
1
The Beauty Club4.8 ★ (87) · Nail salon
2
Acacia Beauty4.9 ★ (242) · Nail salon
3
My Nail & Beauty4.9 ★ (133) · Nail salon
4
PennyLane Beauty Co.10.0 ★ (0) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #338 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

PennyLane Beauty Co.'s health is low, with a 2.3 out of 10, indicating limited presence across social profiles and directories. The strongest current asset is an outstanding Facebook profile with very high trust. Key improvement areas include reinforcing Instagram and TikTok profiles with accurate business details, adding a LinkedIn presence, and boosting Neighbourly and NoSecretSalon listings to reach local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/pennylane-beauty-co-christchurch-434-wairakei-road-ct6izzeb) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gpennylane beauty co. bishopdale
AllImagesMapsNews
Freshapennylane-beauty-co-christchurch-434-wairakei-road-ct6izzebPennyLane Beauty Co. | Fresha✓
FacebookpennyLanebeautycoPennyLane Beauty Co. | Facebook✓
Instagrampennylane_beauty_coPennyLane Beauty Co. | Instagram✓
Tiktok@shania_obriennzPennyLane Beauty Co. | Tiktok1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
facebook
pennyLanebeautyco✓
480 followers 1
✨ Jessie Ann | Qualified Nail Tech 💅 BIAB • Gel Nails • Deluxe Pedicures 💖 Luxury services • friendly vibes • safe space 📍 Private Studio | Greymouth & Christchurch,NZ 📆 By appointment only | Lim...
FollowMessage
★ 17 reviews · recommended 3
🌐 fresha.com/book-now/pennylane-beauty-clinic-urp31qa4/all-offer?id=2859759&share=true&pId=7619122
☎ +64 210 871 1113✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #135 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gnail salon bishopdale
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Nail Salons near me in Bishopdale, Christchurch

Book online with the best Nail Salons near you in Bishopdale. Great offers and discounts! Read reviews and compare the top rated Nail Salons near you on ...

thebeautyclub.onlineThe Beauty Club: Home
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

PennyLane Beauty Co. shows very poor alignment between published hours and Christchurch customer demand. There are no well-aligned peak hours; the studio is closed during multiple high-demand windows, notably midweek and weekend afternoons. Total weekly open hours are minimal. The mismatch likely limits bookings and discoverability during busy local search periods. Adjusting a few sessions into peak slots could improve commercial returns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
PennyLane Beauty Co.
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday4am-8am
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #494 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#482of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #482 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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