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Penrose Dental

Dental clinic · Greenlane, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Penrose Dental

Dental clinic · Greenlane, Central Auckland

Where you stand#144of 277 dentists
Overall health4.8/10across the eight areas

Going well

05Facebook page9.302Reviews9.201Google listing6.704Listings and social6.3

Where we can help

03Map positions5.508Opening hours2.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Penrose Dental is an established dental practice on Great South Road in Penrose, Auckland. It provides check-ups, general and restorative dentistry, hygienist appointments, dental crowns, implants, white fillings and teeth whitening. Review themes describe a friendly team, professional service and a relaxed environment, with some customers returning over several years.

Penrose Dental is an established dental practice located on Great South Road in Penrose, Auckland. The practice provides routine dental care and a range of general, restorative and cosmetic services for local customers.

Services include dental check-ups, white fillings and regular appointments with a hygienist for ongoing oral care. Restorative treatment includes dental crowns and dental implants, while cosmetic dentistry includes teeth whitening.

Customers commonly describe the team as friendly and professional, with review themes also mentioning a relaxed environment. Some customers refer to returning to Penrose Dental over a number of years, while others mention recommending the practice to friends. Reviews also highlight positive experiences with the dentist and wider team.

Its local character comes from combining routine appointments with restorative and cosmetic treatment at a Penrose location on Auckland's Great South Road. Penrose Dental is suited to customers seeking ongoing oral care, treatment for damaged or missing teeth, or cosmetic whitening within one established practice.

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01Google listingMarketbase business report

Your Google listing

Penrose Dental's Google Business Listing is above average, with a health score of 6.7 out of 10. The listing has its name, website link, phone number, trading status and claimed status in place, helping customers find and contact the practice. The main gaps are a shorter-than-typical description and the need to keep adding photos over time.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.7Good
What customers seeWhere you rank
9:41
Tiles © Esri
Penrose Dental
2
Penrose Dental✓✓
4.9 ★★★★★ (126)
Dental clinic · Greenlane3
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Penrose Dental is an established dental service conveniently located on Auckland's Great South Road. We offer check-ups and general dentistry including white fillings, regular appointments with our hygienist for oral care, restorative work including dental crowns and dental implants and cosmetic work including teeth whitening.

1
Google listingCentral Auckland dentists · 277 businesses
You are #91 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Penrose Dental has a Very high Google Business review health score of 9.2 out of 10. Its rating and review volume provide strong credibility, with enough feedback for customers to take the overall score seriously. The main focus is maintaining this position by continuing to respond to new reviews and keeping review activity consistent over time.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Penrose Dental
OverviewReviewsPhotosAbout
4.9★★★★★126 reviews 3
5
4
3
2
12
friendly team 10welcoming atmosphere 9hygienist 6skillful staff 4clean teeth 4painless experience 4
✓How far your rating and your review count together can be trusted
B
Brendon C.★★★★★ · a month ago

Chris is the best dentist ever.

Response from the owner1

Hi Brendon! Thank you so much for your incredibly kind words! Being called the “best dentist ever” is certainly a compliment I’ll treasure. 😊 I’m so glad you had such a positive experience, and I rea...

L
Lisa E.★★★★★ · a month ago

Been with Penrose Dental for years and they are amazing. Chris and his team do excellent work and are so kind and friendly. Have recommended to plenty of friends!

Response from the owner

Aw Lisa, you really made our day! Thank you very much for the awesome endorsement and all your support over the years.

Google reviewsCentral Auckland dentists · 277 businesses
You are #24 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Penrose Dental's Maps Search Performance is Average at 5.5 out of 10. The practice ranks strongly for several Penrose searches, including dentist, dental clinic, hygienist, implants and teeth whitening, with first position results. The main gap is visibility in searches from within Penrose, where the practice appears less often than half of local businesses. Maintaining a regular review ask remains important.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental implants provider
2Top three for "dental implants provider" in 1 suburb, seen in 7
1
Penrose Dental14.9 ★ (126) · Dental clinic
2
Noble Dental Specialists5.0 ★ (107) · Dental clinic
3
Rockfield Dental Centre4.7 ★ (27) · Dental clinic
4
Affordable Dentists5.0 ★ (494) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #126 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Penrose Dental has an above average Citations & Social Presence health score of 6.3 out of 10. Its Facebook profile has a strong trust association, giving customers a reliable social presence to find. The main gaps are the absence of active Instagram and TikTok profiles, along with missing or misdirected listings on Cylex, Dentist NZ and OpenLocally.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
6.3Good
What customers seeWhere you rank
9:41
Gpenrose dental greenlane
AllImagesMapsNews
FacebookpenrosedentalPenrose Dental | Facebook✓
Healthpointrockfield-dental-centrePenrose Dental | Healthpoint
Dentist NZrockfield-dental-centreFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #102 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Penrose Dental's Facebook page has Very high health at 9.4 out of 10. Customers can find a named page with a phone number, email address, street address and a link to the business's own website. The main limitation is reach: 301 followers is fewer than half the pages in this market, so posts mainly reassure existing customers rather than travel further.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
Penrose Dental | Auckland✓
301 followers 1
Penrose Dental in Auckland offer trusted, professional & leading edge technology dental care. We specialise in: Gum treatments White Fillings Crowns Dentures Bridges Implants Cosmetic Dentistry Emerg...3
FollowMessage
★ 16 reviews · recommended 2
🌐 penrosedental.co.nz✓
☎ +64 9-579 8956✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #20 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒penrosedental.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Penrose DentalNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Penrose Dental's hours cover 53% of the week's customer traffic, while the remaining demand is often outside its hours. On Friday from 9am to 5pm, customers find the practice closed and may go to whoever is open. Penrose Dental should open Friday from 10am to 2pm, letting customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.4Room to grow
What customers seeWhere you rank
9:41
Penrose Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8:15am-5pm
Tuesday7:30am-4pm
Wednesday8:15am-5pm
Thursday7:30am-4pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #212 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#144of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #144 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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