marketbaseExclusive Marketbase Report
Prepared for

Perez Orthodontics

Orthodontist · Pakuranga, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Perez Orthodontics

Orthodontist · Pakuranga, Central Auckland

Where you stand#111of 277 dentists
Overall health6.0/10across the eight areas

Going well

04Listings and social9.902Reviews7.9

Where we can help

05Facebook page4.901Google listing4.103Map positions3.407Google search and traffic3.408Opening hours1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Perez Orthodontics is a specialist orthodontic clinic in Pakuranga, Auckland, serving children, teens and adults across East Auckland. The clinic provides metal and clear braces, clear aligners and early intervention treatments. Its approach considers oral health, jaw function and long-term stability alongside smile alignment, with care tailored to each patient.

Perez Orthodontics is a specialist orthodontic clinic in Pakuranga, Auckland, providing care for children, teens and adults across East Auckland. The clinic focuses on creating healthy, confident smiles through treatment planned around each patient's needs.

Its services include metal braces, clear braces, clear aligners and early intervention treatments. Perez Orthodontics describes its approach as patient-centred, considering oral health, function and long-term stability rather than focusing only on straightening teeth. The clinic also works with other specialists as part of a multidisciplinary approach to care.

Review themes describe professional, caring service throughout treatment. Customers mention clear treatment planning, attentive support while wearing braces and positive outcomes at the end of care. Families also describe the team as helpful and say patients were well looked after during their orthodontic treatment.

For local patients, Perez Orthodontics combines specialist orthodontic care with treatment options for different ages and needs. Its Pakuranga location provides access to braces, aligners and early intervention, while its broader treatment approach includes the relationship between smile appearance, oral health, jaw function and lasting results.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Perez Orthodontics has a below-average Google Business Listing health score of 4.1 out of 10. The listing includes essential details such as the business name, website, phone number and claimed status, giving customers a sound base for finding and contacting the clinic. The most important gaps are the short description, missing logo, limited category coverage and fewer photos than nearby listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Perez Orthodontics
Perez Orthodontics✓✓
4.8 ★★★★★ (23)
Orthodontist · Pakuranga3
Open 1 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Specialist Orthodontist in Auckland. At Perez Orthodontics, we believe that a confident smile is a life-changing asset. As a trusted specialist orthodontist in Auckland, we offer a range of braces and aligner treatments designed for patients of all ages.

1
Google listingCentral Auckland dentists · 277 businesses
You are #164 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Perez Orthodontics has a high Google review health score of 7.9 out of 10. The clinic's strongest result is its review response rate, with almost every review answered, helping the listing appear active and engaged. The main opportunity is to build review requests into the end of every job, as the current review count remains below the middle of the local market.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing all of them.
7.9Good
What customers seeWhere you rank
9:41
Perez Orthodontics
OverviewReviewsPhotosAbout
4.8★★★★★23 reviews 1
5
4
3
2
13
orthodontics 4results 3bite transformation 2professional team 2clear explanations 2patient care 2
2How far your rating and your review count together can be trusted
W
William L.★★★★★ · 4 months ago

We are about 6 months into the treatment plan for braces for my daughter. Dr Perez is professional and treats patients with care. She provided us with a comprehensive report and plan prior to starting the treatment. Although they are only o...

Response from the owner✓

Thank you for your kind review! We appreciate your trust in Dr. Perez and our team, and we look forward to supporting your daughter throughout the rest of her treatment.😊

H
hadi B.★ · 5 months ago

Response from the owner

This person is not one of our patients.

Google reviewsCentral Auckland dentists · 277 businesses
You are #60 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Perez Orthodontics has a below average Maps Search Performance health score of 3.4 out of 10. Visibility is strongest for searches for an orthodontist in Pakuranga and Pakuranga Heights, where the clinic ranks first, with a smaller number of nearby top-five results. The main gap is appearing consistently across surrounding suburbs and local Pakuranga searches, where competitors are more visible.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Top three for "orthodontist" in 2 suburbs, seen in 10
1
Perez Orthodontics24.8 ★ (23) · Orthodontist
2
Family Dentist4.8 ★ (213) · Orthodontist
3
Dentalcare4.8 ★ (14) · Orthodontist
4
Pakuranga Dental Surgery4.6 ★ (9) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #183 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Perez Orthodontics has a Very high Citations & Social Presence health score of 9.9 out of 10. Facebook, Instagram and TikTok profiles have strong, unambiguous links to the business, supporting customer confidence. The main gaps are five directory listings that could improve discoverability, including Cylex, Dentist NZ, OpenLocally, ServiceFinder and Yellow.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.9Strong
What customers seeWhere you rank
9:41
Gperez orthodontics pakuranga
AllImagesMapsNews
InstagramperezorthodonticsnzPerez Orthodontics | Instagram✓
Facebook61577935115957Perez Orthodontics | Facebook✓
Tiktok@perezorthodonticsnzPerez Orthodontics | Tiktok✓
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #3 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYellowNeighbourlyYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Perez Orthodontics has an Average Facebook Page health level. The page provides a clear introduction, its own website link, a street address and a cover photo, giving visitors useful context. The main customer-facing gaps are the absence of recommendations, a chosen page username, a published phone number and an email address. Its 306 followers provide an existing audience, but posts mainly reassure current customers.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageFewer people follow your page than follow half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
Perez Orthodontics NZ | Auckland2
306 followers 3
At Perez Orthodontics, we are dedicated to creating healthy, confident smiles through expert orthodontic care. Our approach goes beyond just straightening teeth—we focus on holistic, patient-centred t...✓
FollowMessage
🌐 perezorthodontics.co.nz✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #143 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒perezorthodontics.co.nz✓✓
✓Page title
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Perez OrthodonticsNot in these results
31About 44 visits a month from search, across 8 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #184 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Perez Orthodontics is open for only 14% of the week's customer traffic, so its hours are pointed away from demand. On Tuesday 9am to 6pm, customers find the clinic closed and must wait or go elsewhere. Perez Orthodontics should open Tuesday 10am to 2pm, letting customers arrange orthodontic visits when demand is highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.8Room to grow
What customers seeWhere you rank
9:41
Perez Orthodontics
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday8am-4pm
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Popular times Thursday · Pakuranga
9a10a11a12p1p2p3p4p5p
When people in Pakuranga look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #226 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#111of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #111 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for