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Perpetual Beauty NZ

Beauty salon · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Perpetual Beauty NZ

Beauty salon · Rolleston North East, Christchurch

Where you stand#188of 570 beauty businesses
Overall health6.7/10across the eight areas

Going well

08Opening hours9.704Listings and social8.005Facebook page7.907Google search and traffic6.803Map positions6.4

Where we can help

02Reviews4.701Google listing4.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Perpetual Beauty NZ is a boutique day spa in the heart of Rolleston offering waxing, tinting, henna, lash lifts, brow laminations, facials, massage, manicures and pedicures. The salon operates themed treatment rooms and accepts bookings and walk-ins, with private group bookings available and a focus on friendly, professional service.

Perpetual Beauty NZ is a boutique day spa located at Shop 6, 61 Tennyson Street in Rolleston. The salon presents themed beauty therapy rooms and accepts both bookings and walk-ins, with a contact phone and email listed for appointments and enquiries.

Services include waxing, tinting, henna, lash lifts, brow laminations, facials, massage, manicures and pedicures. The salon also offers private group bookings and promotes a range of common salon treatments across face, body and nails.

Customer feedback highlights friendly, attentive and professional staff, clean premises, and relaxing experiences. Reviews note repeat visits for brows and manicures and single out named staff for reliable results, with clients commonly recommending the salon to others.

Locally, Perpetual Beauty NZ presents itself as a full-service day spa in Rolleston that combines a broad service list with themed treatment rooms and an emphasis on approachable, professional staff. It aims to serve customers looking for routine beauty treatments, pampering sessions and group bookings within the town centre.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Perpetual Beauty NZ shows a generally solid Google Business Listing health, with clear contact details and active status, but room exists to strengthen the description and logo presence. The listing already has a claimed status and a working website link, which helps convert interest into actions. Overall health is acceptable but not strong.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Perpetual Beauty NZ
Perpetual Beauty NZ✓✓
4.6 ★★★★★ (62)
Beauty salon · Rolleston North East3
Open 5 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

A boutique day spa situated in the heart of Rolleston. Our services include, waxing, tinting, henna, lash lift, brow laminations, facials, massage, manicure and pedicures.

1
Google listingChristchurch beauty · 570 businesses
You are #316 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Perpetual Beauty NZ shows a below-average health score of 3.8/10 on Google reviews. The business has a solid start with at least one review and shows engagement with some responses. Opportunities lie in increasing total reviews to rise above the median and maintaining active responses to improve trust, while continuing to build confidence in ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Perpetual Beauty NZ
OverviewReviewsPhotosAbout
4.6★★★★★62 reviews
5
4
3
2
11
friendly staff 29comfortable atmosphere 9clean salon 5deluxe pedicure 4ear piercing 2manicures 2
3How far your rating and your review count together can be trusted
C
Courtney S.★ · a year ago

I got a gel pedicure and the lady cut so much off the sides of my toenails it hurt on multiple occasions, now 7 weeks later I am dealing with 2 ingrown nails from the sharp points where the sides were cut. I have been to multiple nail salon...

Response from the owner2

Hi Courtney, We are extremely sorry to hear about your experience. Rest assured we are taking this very seriously and are investigating the matter. A member of our team will reach out to you, so we...

N
Nitika S.★ · 2 years ago

Very poor customer service. I went to salon Indian girl and other girl’s doesn’t know how to speak proper. I have asked something and they was looking each others and was making with face expressions. I think they are new staff because I ha...

Response from the owner

Hi Nitika, we are sorry to hear of your recent experience, please feel free to contact us so we can discuss the situation with you.

Google reviewsChristchurch beauty · 570 businesses
You are #305 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Perpetual Beauty NZ shows an above-average health score for Maps Search at 6.3/10, indicating solid visibility with room to grow in local suburbs and the business's own suburb. Top findings include strong performance for ear piercing services in Rolleston and robust beauty salon terms, signaling clear relevance to core services. Opportunities lie in expanding borough reach and consolidating suburb presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.4Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
ear piercing service
2Top three for "ear piercing service" in 2 suburbs, seen in 5
1
Perpetual Beauty NZ14.6 ★ (62) · Beauty salon
2
Trendez By Adorn Christchurch4.6 ★ (1,158) · Beauty salon
3
Unichem Rolleston Central Pharmacy4.6 ★ (167) · Beauty salon
4
SkinKandy Riccarton4.5 ★ (208) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #207 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Perpetual Beauty NZ shows a solid health score of 7.4 out of 10, indicating strong overall presence with room to grow in local and social profiles. The strongest strengths are outstanding Facebook and Instagram profiles, which support brand credibility and customer engagement. Key opportunities include adding TikTok and Neighbourly profiles to reach younger audiences and local communities.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/perpetual-beauty-nz-tennyson-street-rolleston-46D54b) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gperpetual beauty nz rolleston north east
AllImagesMapsNews
FacebookperpetualbeautynzPerpetual Beauty NZ | Facebook✓
InstagramperpetualbeautynzPerpetual Beauty NZ | Instagram✓
Freshaperpetual-beauty-nz-tennyson-street-rolleston-46D54bPerpetual Beauty NZ | Fresha✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
facebook
perpetualbeautynz✓
1.2K followers 1
A boutique beauty salon in Rolleston with affordable luxury in mind. From beauty services such as wa2
FollowMessage
★ 9 reviews · recommended 3
🌐 perpetualbeauty.co.nz✓
☎ +64 21 163 0414✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #121 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Perpetual Beauty NZ shows an above-average on-page SEO health with a 6.1/10 score and solid fundamentals. Key strengths include a valid favicon, a compact page size, no frames, a relevant meta description, and an on-target title tag, which support quick indexing and clear branding in search results.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒perpetualbeauty.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Perpetual Beauty NZ shows a health score of 6.4 out of 10 for website traffic, indicating above-average performance but still scope for improvement. The strongest opportunities lie in paid traffic and paid SERP presence, where there is currently no measurable spend or top-100 visibility, while organic SERP progress and value are mid-range and improving.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
Gbeauty salon rolleston north east
AllMapsImagesShopping
21No ads from you on any search
www.perpetualbeauty.co.nzPerpetual beauty

Perpetual Beauty. Location. Shop 6, 61 Tennyson Street Rolleston. Contact. 0211630414 [email protected]. Made with Squarespace. Follow. Read more

3
www.aurabeauty.co.nzAura Beauty Rolleston: Facials Brows Nails
About 142 visits a month from search, across 19 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #185 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Perpetual Beauty NZ shows solid alignment with local demand, especially midweek afternoons and Saturday early afternoons. Open hours cover high-interest slots on Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm, but the salon is closed during several popular Monday and Sunday windows. No open hours fall in low-demand times, suggesting hours are efficient but there are clear opportunities to capture missed peak traffic.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.7Strong
What customers seeWhere you rank
9:41
Perpetual Beauty NZ
OverviewReviewsPhotosAbout
Hours ✓
MondayClosed
Tuesday10am-6pm
Wednesday10am-6pm
Thursday10am-7:30pm
Friday10am-7:30pm
Saturday10am-6pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #20 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#188of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #188 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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