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Perpetual Guardian

Estate planning attorney · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Perpetual Guardian

Estate planning attorney · Christchurch Centre, Christchurch

Where you stand#38of 216 lawyers
Overall health8.3/10across the eight areas

Going well

05Facebook page9.808Opening hours9.407Google search and traffic9.304Listings and social9.1

Where we can help

01Google listing5.502Reviews2.503Map positions0.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Perpetual Guardian is a Christchurch Central City law firm focused on estate planning, including wills, trusts and powers of attorney. The team also works in philanthropy, family office and investment advisory services. Clients find the process straightforward and professionally managed, with staff described as approachable and organised and practical access like rear parking available.

Perpetual Guardian is a law firm based in Christchurch Central City that specialises in estate planning. Services referenced on the website include wills, trusts and powers of attorney, and the firm also offers related work in philanthropy, family office and investment advisory.

The practice provides estate planning services tailored to protect clients' wishes and affairs. Services listed include preparing wills, establishing trusts and putting in place powers of attorney, alongside advice connected to philanthropy and family office arrangements. Investment advisory support is also noted among their offerings.

Customer feedback highlights an approachable and professional manner from staff, with clients describing processes as easy to follow and well organised. Review themes emphasise clear explanations in plain terms, friendly interactions and a change of trust manager leading to improved client experience. Practical notes from reviews mention parking available at the rear of the premises.

Locally, Perpetual Guardian positions itself as a Christchurch Central City firm concentrating on comprehensive estate planning and related advisory services. The mix of legal estate services with philanthropy and family office capabilities, together with client-focused interactions and practical amenities like rear parking, are points that distinguish the firm for customers seeking these services in central Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Perpetual Guardian shows a solid overall health with room for improvement. Key strength is a verified Google listing with a live phone number and website link, plus clear open-for-business status and ownership. The most impactful finding is the need for a more meaningful listing description to help attract potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Perpetual Guardian
2
Perpetual Guardian✓✓
3.1 ★★★★★ (19)
Estate planning attorney · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #97 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Perpetual Guardian shows a low overall health score on Google reviews (2.5/10), indicating limited review activity and engagement. Key takeaways: the business has started collecting reviews and has a decent total review count in the upper median, but there is no owner response yet. Focus on responding to reviews, while continuing to grow volume and maintain rating level to boost trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Perpetual Guardian
OverviewReviewsPhotosAbout
3.1★★★★★19 reviews
5
4
3
2
13
easy process 2friendly staff 2money 2company 2will 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #162 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Perpetual Guardian's Maps Search health is very low, with a 0.2/10 overall health score. This indicates limited visibility in Google Maps, especially outside the core suburb. The strongest showing is for the keyword estate planning attorney in Merivale, ranking at position 12, suggesting limited top results but some relevance to estate planning queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
estate planning attorney
1Seen in 1 search across Christchurch, top three in none
1
Meares Williams Lawyers Merivale4.3 ★ (20) · Estate planning attorney
2
Saunders & Co Christchurch4.9 ★ (540) · Estate planning attorney
3
Weston Ward & Lascelles4.3 ★ (65) · Estate planning attorney
4
Parry Field Lawyers Riccarton4.6 ★ (57) · Estate planning attorney
↓
Perpetual Guardian2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #211 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Perpetual Guardian shows very high overall health with strong social profiles and professional LinkedIn presence. Key strengths include outstanding Instagram and Facebook profiles and accurate LinkedIn listings. The main opportunities focus on expanding presence on TikTok and several local directories to improve discoverability and trust with local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/perpetualguardian) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gperpetual guardian christchurch centre
AllImagesMapsNews
LinkedInperpetual-trustPerpetual Guardian | LinkedIn✓
FacebookpgtrustPerpetual Guardian | Facebook✓
InstagramperpetualguardianPerpetual Guardian | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #20 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
pgtrust✓
2K followers ✓
Perpetual Guardian Group is New Zealand's largest statutory trust company & leading fiduciary servic1
FollowMessage
🌐 perpetualguardian.co.nz✓
☎ +64 800 737 738
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #6 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Perpetual Guardian shows a very high on-page health score of 8.8 out of 10, indicating strong technical foundations. The best findings include a perfect meta description length and a valid favicon, plus an H1 tag and a spot-on title tag that clearly reflect content. Page size is efficient, supporting fast load times for visitors.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain Age ScoreYour domain has been registered longer than the newest sites here but is still younger than most.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒perpetualguardian.co.nz3✓
✓Separate sites linking to you
✓Meta description
1On-page score
2The shape of your link profile
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Perpetual Guardian shows a very healthy website traffic profile, with strong organic visibility and high value from organic visitors. The business already ranks in the local top decile for organic traffic and keyword coverage, indicating solid content relevance and authority. Paid traffic opportunities exist but have not yet been realised, suggesting a measured, well-targeted initiation could add new customers.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Perpetual GuardianNot in these results
✓✓About 5,613 visits a month from search, across 368 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #17 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Perpetual Guardian's published hours show partial alignment with local demand. The firm is open during several strong midday peaks - notably Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am - which matches when clients search most. However there are missed opportunities on weekend afternoons and early Friday mornings when demand is high but the office is closed. No hours are open during low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Perpetual Guardian
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#38of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #38 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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