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Perriam & Partners

Accounting firm · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Perriam & Partners

Accounting firm · Burnside, Christchurch

Where you stand#15of 245 accountants
Overall health9.4/10across the eight areas

Going well

05Facebook page9.002Reviews8.003Map positions7.704Listings and social7.507Google search and traffic6.8

Where we can help

08Opening hours4.601Google listing4.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Perriam & Partners is a chartered accounting firm based in Burnside, Christchurch. The practice offers tailored accounting and business advice, positioning itself as a partner for growth. Customers commonly note knowledgeable, professional staff and practical guidance. The firm highlights bespoke solutions for small and growing businesses and a focus on helping clients manage financial and business responsibilities.

Perriam & Partners is a chartered accounting practice located in the Burnside suburb of Christchurch. The firm presents itself as a business partner for growth, offering accounting and expert advice aimed at helping clients manage financial and operational challenges.

Services focus on chartered accounting, tailored financial solutions and business advice. The firm describes its approach as providing bespoke support so clients can offload financial and business worries. Emphasis is placed on practical guidance, forward planning and helping businesses stay focused on their financial and business aspirations.

Customers generally describe interactions with Perriam & Partners as involving knowledgeable, professional staff who provide practical, forward-thinking advice. Reviews note long-standing client relationships and a responsive reception experience. A majority of feedback highlights care for clients and a willingness to think beyond standard solutions, though some customers have raised concerns about internal culture.

Locally, Perriam & Partners is characterised by its Burnside Christchurch presence and its emphasis on tailored, client-focused accounting services. The firm's mix of chartered accounting expertise, business advice and longstanding client relationships is presented as its defining feature for small and growing businesses seeking ongoing financial support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Perriam & Partners shows a solid profile health with a 4.7 out of 10, indicating room for improvement. The most important findings are that the listing is claimed and has a phone number and website link, which helps customers reach out. However, the health is still average and opportunities lie in description, logo, and photos to increase visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Perriam & Partners
3
Perriam & Partners✓✓
4.6 ★★★★★ (9)
Accounting firm · Burnside
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #141 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Perriam & Partners shows a high overall health score on Google Business reviews, indicating solid customer sentiment and engagement. The most notable findings are a lack of review responses and strong rating confidence, with good total reviews and a rising star rating. Addressing response rate could build trust, while continuing to refine the customer experience supports ongoing improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
Perriam & Partners
OverviewReviewsPhotosAbout
4.6★★★★★9 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #51 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Perriam & Partners shows a very high overall health score for Google Maps search results, indicating strong visibility across local searches. The top findings include a solid aggregate score and a suburb performance in the top quartile. Opportunities focus on further lifting visibility in more suburbs and climbing from top 25% to the top 10% through ongoing listing refinements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
1Top three for "auditor" in 3 suburbs, seen in 28
1
Quantum Chartered Accountants Ltd0.0 ★ (0) · Accounting firm
2
SBA Small Business Accounting Burnside5.0 ★ (29) · Accounting firm
3
Perriam & Partners24.6 ★ (9) · Accounting firm
4
Soutar & Associates5.0 ★ (2) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #57 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Perriam & Partners shows a healthy overall presence with a 7.4/10 health score, indicating solid foundations in social profiles and directories. The strongest progress is on Facebook, with a very high trust score and ongoing engagement, while LinkedIn profiles and company listings are accurate and up to date. Key opportunities focus on expanding on Instagram, TikTok and directory listings to reach broader local audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/perriam-partners-ltd) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/perriam-partners-sir) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.5Good
What customers seeWhere you rank
9:41
Gperriam & partners burnside
AllImagesMapsNews
LinkedInperriam-partners-ltdPerriam & Partners | LinkedIn✓
White Pagesperriam-partners-sirPerriam & Partners | White Pages✓
FacebookPerriamandPartnersPerriam & Partners | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #61 for listings and social
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GoogleFacebookInstagramTikTokLinkedInWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
facebook
PerriamandPartners✓
5 followers 2
Perriam & Partners consists of a group of front-line professionals who are engaged in a wide variety of accounting and business advisory disciplines. "All the services of a major accounting firm, with...3
FollowMessage
🌐 perriams.co.nz✓
☎ +64 3-358 3108✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #26 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Perriam & Partners shows a very strong on-page SEO health score (9.9/10) for its homepage, indicating solid technical foundations. The most notable findings include excellent meta description and title tag health, plus a valid favicon and compact page size. Key opportunities focus on improving SEO score further, removing frames, speeding load time, and adjusting text-to-page size ratio.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒perriams.co.nz2
✓The shape of your link profile
✓Meta description
✓Page title
1On-page score
3Separate sites linking to you
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Perriam & Partners shows moderate overall health for Website Traffic with a 6.4/10 (above average). Key findings highlight a gap in paid activity and ongoing improvements in organic value and ranking. The top opportunities focus on initiating small paid campaigns, improving landing pages and tracking, while continuing content and SEO work to lift organic visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.8Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Perriam & PartnersNot in these results
3About 80 visits a month from search, across 16 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #80 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Perriam & Partners shows strong alignment with mid-week demand, notably on Thursday mornings and afternoons when searches peak. However, the firm is closed during several popular weekend windows-especially Sunday mid-morning and Saturday late afternoon-representing missed commercial opportunities. No low-demand open hours were found, so the main opportunity is modest targeted weekend openings or limited appointment slots to capture unmet weekend search demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.6Room to grow
What customers seeWhere you rank
9:41
Perriam & Partners
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5:30pm
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5:30pm
SaturdayClosed
SundayClosed
Popular times Thursday · Burnside
8a9a10a11a12p1p2p3p4p5p
When people in Burnside look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #133 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#15of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #15 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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