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Petal & Co

Flower designer · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Petal & Co

Flower designer · Waimakariri District East, Christchurch

Where you stand#50of 83 florists
Overall health4.0/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Petal & Co grows and supplies edible flowers and cut flowers from North Canterbury, based in Kaiapoi. Established in 2017 and run by Marion, the farm delivers fresh, seasonal blooms to central Christchurch for chefs, bakers and florists. Flowers are grown naturally in compost-rich soil, and the business prioritises sustainable local supply rather than nationwide shipping.

Petal & Co is a Kaiapoi-based flower grower specialising in edible flowers and cut flowers. Founded in 2017 and operating just north of Christchurch, the business produces seasonal blooms on a North Canterbury farm and delivers to central Christchurch. Marion, who studied horticulture, runs the operation.

The farm supplies fresh edible petals and garden-fresh blooms for chefs, cafes, caterers, home bakers and florists. Stock is described as seasonal and diverse, with a focus on varieties suitable for culinary use as well as traditional cut stems. Deliveries are made locally rather than shipped across the country.

Customer feedback highlights the visual appeal and variety of the flowers, with reviewers noting a wide range of colours and helpful, easy buying experiences. Interactions tend to be positive and appreciative, and owner replies indicate attentive customer service. The farm's produce is presented as fresh and suited to both food and floral applications.

Practically, Petal & Co emphasises natural growing methods in compost-rich soil and a local supply model. The business offers ways for interested people to see how flowers are grown and positions itself as a locally rooted supplier for Christchurch food and floral industries. Its combination of edible flowers, cut stems and sustainable practices defines its local role.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Petal & Co's Google Business Listing shows a low health score (2.2/10), reflecting incomplete setup. The listing has essential basics in place (website link, claimed status, title, phone, full address), but there is little branding and imagery. Strengths include verified ownership and accessible contact details; opportunities point to improving status, logo, listing description, and expanding photos to raise visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
9:41
Tiles © Esri
3
Petal & Co✓✓
5.0 ★★★★★ (3)
Flower designer · Waimakariri District East
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Edible Flowers Cut flowers

1
Google listingChristchurch florists · 83 businesses
You are #60 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Petal & Co shows a mostly solid Google review profile with a health score of 5.6 out of 10. The strongest signal is a top-10% star rating, indicating high customer satisfaction. The business also has early momentum in reviews and decent engagement with customers, suggesting a stable foundation for improvements.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
4.0Room to grow
9:41
Petal & Co
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
M
M★★★★★ · 2 months ago

Thank you 🧡

Response from the owner3

I'm so glad you enjoyed them 🙂

M
MJ★★★★★ · 2 years ago

Amazing and beautiful flowers. Wide range and colour and variety. So helpful and easy buy from.

Response from the owner

That's lovely to hear, thank you so much!

Google reviewsChristchurch florists · 83 businesses
You are #50 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Petal & Co's Google Maps health is very low, at 1.0 out of 10, meaning visibility is limited and growth opportunities exist. The strongest current performance is in niche, local phrases such as "flower delivery in kaiapoi west" and "flower designer in kaiapoi west," ranking around position 4. There is notable potential to improve suburb-specific visibility and aligns with the wider maps results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.1Room to grow
9:41
1234Tiles © Esri
1Seen in 5 searches across Christchurch, top three in none
1
Kaiapoi Florist & Gifts4.2 ★ (43) · Flower designer
2
Victoria Florists4.8 ★ (153) · Flower designer
3
A Little Bit Floral5.0 ★ (52) · Flower designer
4
Peninsula Flowers4.9 ★ (114) · Flower designer
↓
Petal & Co2Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #74 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Petal & Co shows a strong social footprint with high trust on core profiles and an overall health score of 8.0 out of 10. The most notable strengths are outstanding Facebook and Instagram presences that reinforce brand authority with customers and clients. The main opportunities lie in expanding presence on TikTok, LinkedIn, Neighbourly, Yellow, and LinkedIn Profile to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/petal+%26+co-18244553) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.8Strong
9:41
Gpetal & co waimakariri district east
AllImagesMapsNews
FacebookpetalandconzPetal & Co | Facebook✓
Instagrampetalandco_nzPetal & Co | Instagram✓
Cylexpetal+%26+co-18244553Petal & Co | Cylex✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #11 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
3.3Room to grow
9:41
facebook
petalandconz✓
399 followers 2
Supplying Christchurch chefs and home bakers with fresh, beautiful and sustainably grown edible flow
FollowMessage
★ 2 reviews · recommended 1
🌐 petalandco.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #56 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Petal & Co shows an above-average on-page health score of 6.6 out of 10, indicating solid technical SEO foundations with room for targeted refinements. The business has a strong base, including a valid favicon, an SEO-friendly URL, a spot-on title tag, and adequate content length. Key opportunities focus on meta description length, H1 tag presence, and adjusting text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒petalandco.nz✓✓
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch florists · 83 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Petal & Co shows an average overall health for Website Traffic with room for calibrated paid campaigns and stronger organic momentum. The top findings indicate paid traffic is not yet measurable and paid spend is unclear, while organic value remains above the 25th percentile and organic traffic total sits above the bottom quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Petal & CoNot in these results
31About 98 visits a month from search, across 19 searches
Google search and trafficChristchurch florists · 83 businesses
You are #40 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Petal & Co has no published opening hours, so temporal alignment cannot be measured directly. Demand patterns in central Christchurch show clear weekday peaks for floristry-related searches; without hours, all peak windows count as missed opportunities. Adding and aligning hours to known morning and late-afternoon peaks would likely improve visibility to local chefs and florists while avoiding low-demand overnight slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
9:41
Petal & Co
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#50of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #50 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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