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Peter Durham

Denture care center · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Peter Durham

Denture care center · Riccarton, Christchurch

Where you stand#138of 210 dentists
Overall health3.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Peter Durham is a clinical dental technician in Riccarton, Christchurch who provides bespoke denture care. He specialises in full and partial dentures, immediate dentures (partial and full) and implant-retained dentures. Peter personally makes all dentures in his Okains Bay laboratory and can assist with insurance quotes, drawing on over 20 years making bespoke dentures and 35 years in the dental industry.

Peter Durham is a clinical dental technician based in Riccarton, Christchurch. He sees patients in Riccarton and crafts all dentures personally in his laboratory in Okains Bay, offering hands-on care from assessment through to final fit.

His services cover full and partial dentures, immediate dentures for partial or full mouths, and implant-retained dentures. The listing notes his ability to provide insurance quotes and to involve clients at each step of the denture process.

Customer feedback highlights careful attention to detail, precise fit and a focus on patient comfort. Reviews indicate clients often experience reduced anxiety after initial consultations, personalised care during appointments, and satisfaction with the appearance and function of their dentures.

With more than 20 years making bespoke dentures and 35 years in the dental industry, Peter Durham positions himself locally as a hands-on denture specialist who makes prosthetics in his own Okains Bay lab and works directly with clients in Riccarton.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Peter Durham shows a strong health score of 8.0 out of 10, indicating solid completeness and presence of key details. The listing benefits from a claimed status, a clear title, an accessible phone number and an open-for-business indicator. Core findings highlight robust listing setup with a proven foundation for further enhancements.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.8Good
9:41
Tiles © Esri
3
Peter Durham✓✓
5.0 ★★★★★ (3)
Denture care center · Riccarton1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Peter Durham provides comprehensive care, specializing in partial dentures, full dentures, immediate dentures (both partial and full dentures), and implant-retained dentures. Peter is located in Riccarton, Christchurch, and personally crafts all dentures in his Okains Bay laboratory. Additionally, Peter Durham is happy to assist with insurance quotes. Peter Durham has been providing BESPOKE dentures to his clients for over 20 years and has been working in the dental industry for 35 years, so you can rest assured that you are in safe and experienced hands.

2
Google listingChristchurch dentists · 210 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The Google Business health for Peter Durham sits at 4.5 out of 10, indicating room for improvement in review performance. The strongest signal is a top 10% star rating, reflecting high customer satisfaction. Progress is shown in early review collection and a response rate above the bottom of the market; maintaining service quality will support further gains.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.7Room to grow
9:41
Peter Durham
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
A
Annelise V.★★★★★ · 2 years ago

I recently had the pleasure of working with Peter Durham who crafted an upper denture for me that is simply flawless! The attention to detail and precision that went into creating the denture really amazed me. From the comfortable fit to th...

Response from the owner2

Thank you Annelise, it was a pleasure working with you

Google reviewsChristchurch dentists · 210 businesses
You are #133 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Peter Durham shows below-average visibility in Google Maps with a health score of 3.2 out of 10. The business ranks strongly for several prosthodontist and denture-related keywords, particularly in Christchurch and Addington-M Middleton, indicating solid relevance for denture care and implants.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.5Room to grow
9:41
1234Tiles © Esri
1Top three for "prosthodontist" in 2 suburbs, seen in 22
1
Pathway Dental4.9 ★ (292) · Denture care center
2
Boutique Dental Christchurch5.0 ★ (303) · Denture care center
3
Smilesville Dental4.7 ★ (197) · Denture care center
4
Denture World5.0 ★ (1) · Denture care center
↓
Peter Durham2Further down, below the first results
Map positionsChristchurch dentists · 210 businesses
You are #157 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Peter Durham's social presence health score is 0.6, indicating very low visibility across key platforms. The most important finding is the absence of active profiles on Instagram, Facebook, TikTok, Yellow Profile and TikTok Directory, which limits discoverability for local dental clients.

Strengths

  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/peter+durham-18256302) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
1.8Room to grow
9:41
Gpeter durham riccarton
AllImagesMapsNews
Cylexpeter+durham-18256302Peter Durham | Cylex✓
White Pagesdurham-peter-advanced-clinical-dental-technicianPeter Durham | White Pages
ServiceFinderDurham-Peter-Advanced-Clinical-Dental-Technician-99268Peter Durham | ServiceFinder
Healthpointdr-peter-hendersonPeter Durham | Healthpoint
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch dentists · 210 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexWhite PagesServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
9:41
facebook
peter durham riccarton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dentists · 210 businesses
You are #130 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for Peter Durham sits at 4.6 out of 10, indicating average performance and room for improvement. The most impactful findings are the missing meta description on the homepage and the absence of a valid favicon, which can hinder click-through rates and brand recognition. The title tag is close to optimal but could be refined to avoid truncation.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒peterdurham.co.nz✓✓
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch dentists · 210 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The website health for Peter Durham shows a moderate score, indicating some room for improvement in driving paid traffic while maintaining organic momentum. The most notable findings are that organic traffic value and total organic visits are above lower benchmarks, while paid activity is largely undeveloped and requires initial targeting and tracking to become effective.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Peter DurhamNot in these results
31About 34 visits a month from search, across 13 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #106 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Peter Durham's published hours partly match local demand but show clear gaps. Open times align strongly during weekday mid-morning and mid-afternoon, notably Tuesday 10-11am and 2-3pm and Wednesday 11am. However the business is closed during several popular Saturday morning hours and Tuesday 8am. There are no low-demand open hours, so wasted time appears minimal.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
Peter Durham
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Riccarton
8a9a10a11a12p1p2p3p4p
When people in Riccarton look   You are shut
Opening hoursChristchurch dentists · 210 businesses
You are #17 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#138of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #138 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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