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PGG Wrightson - Aon

Insurance broker · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

PGG Wrightson - Aon

Insurance broker · Rangiora North East, Christchurch

Where you stand#108of 121 insurance brokers
Overall health1.1/10across the eight areas

Going well

08Opening hours10.0

Where we can help

03Map positions4.905Facebook page3.802Reviews2.801Google listing2.004Listings and social0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

PGG Wrightson - Aon is an insurance broker based in Rangiora. The firm provides insurance broking services to local clients, helping with policy placement, renewals and claims liaison. Operating under the PGG Wrightson - Aon name, it serves individuals and businesses in the Rangiora area with a focus on practical insurance solutions and local accessibility.

PGG Wrightson - Aon is an insurance broker located in Rangiora. The practice operates under the PGG Wrightson - Aon name and serves local clients seeking insurance broking services within the town and surrounding area.

The firm offers core insurance broking activities including policy placement, renewals and assistance with claims liaison. As an insurance broker, it works with clients to arrange cover and manage existing policies, drawing on available market options appropriate to client needs.

Customers typically engage with PGG Wrightson - Aon for practical insurance needs relevant to personal and business circumstances. Interactions focus on clarifying cover, reviewing policy terms at renewal and coordinating with insurers during claims, providing a single point of contact for insurance arrangements.

Located in Rangiora, PGG Wrightson - Aon presents a local point of access to insurance broking services. The office aims to serve individuals and businesses in the area, offering the convenience of in-town support for arranging and managing insurance cover.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

PGG Wrightson - Aon's Google Business listing shows a low overall health score, indicating incomplete and unoptimised profile details. The strongest current item is that contact details and a website link are present, and a main image is visible, supporting basic discoverability for Rangiora clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
PGG Wrightson - Aon
PGG Wrightson - Aon1✓
Own this business?
0.0 ★★★★★ (0)
Insurance broker · Rangiora North East
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch insurance brokers · 121 businesses
You are #97 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

PGG Wrightson - Aon shows a very low Google Business Health score, reflecting limited customer engagement and reviews. The top findings indicate a need to build trust through more reviews and improved responsiveness, particularly around negative feedback, and to start gathering reviews to create social proof.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
PGG Wrightson - Aon
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

PGG Wrightson - Aon shows solid local visibility in Google Maps with a health score of 4.8 out of 10. The strongest opportunities lie in improving aggregate Maps visibility and strengthening the Rangiora borough presence to move toward the local midpoint. Top keywords indicate focus on "insurance broker/agency in Rangiora" across quadrants of the town.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 4 searches across Christchurch, top three in none
1
Aon Rangiora3.8 ★ (6) · Insurance broker
2
All Insure Limited0.0 ★ (0) · Insurance broker
3
Abbott Insurance Brokers Rangiora0.0 ★ (0) · Insurance broker
4
ABC Insurance & KiwiSaver5.0 ★ (128) · Insurance broker
↓
PGG Wrightson - Aon2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #62 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

PGG Wrightson - Aon shows below average health in social presence with several gaps in active profiles. The strongest current assets are Yellow Directory and LinkedIn Company listings, both found and presumably maintained. Key opportunities focus on adding or improving profiles on Instagram, TikTok, Neighbourly, and GrabOne, plus strengthening Facebook trust alignment.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Gpgg wrightson - aon rangiora north east
AllImagesMapsNews
Yellow/rangiora-area/pgg-wrightson-aonPGG Wrightson - Aon | Yellow
IBANZ Broker10095-s10PGG Wrightson - Aon | IBANZ Broker
LinkedInpgg-wrightson-ltdPGG Wrightson - Aon | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #112 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowIBANZ BrokerLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
pgg wrightson - aon rangiora north east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The On-Page SEO health for PGG Wrightson - Aon in Rangiora is low, with a health score of 1.6 out of 10. The top findings show that no on-page SEO score was detected and there is no Title Tag or Meta Description on the homepage, along with no valid favicon. The page also contains fewer than 1024 characters, suggesting limited content that may miss relevance and value for visitors.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pggwrightson.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

This is a concise executive summary for Website Traffic with a low health score and clear opportunities to improve. The business, PGG Wrightson - Aon, shows weak organic and paid traffic signals and can benefit from targeted content, on-page SEO, basic backlinks, and small paid campaigns to begin lifting visibility and attracting local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
PGG Wrightson - AonNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

PGG Wrightson - Aon has no published opening hours, so alignment with local demand cannot be measured directly. As a result, no clear strong alignment or specific missed-hour patterns can be confirmed. The absence of hours is itself the primary missed opportunity: adding accurate opening times would reveal peak-match gaps and show where extending or contracting hours could be commercially useful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
PGG Wrightson - Aon
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#108of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #108 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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