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Phase 1 Hairdesign

Hairdresser · Sockburn, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Phase 1 Hairdesign

Hairdresser · Sockburn, Christchurch

Where you stand#377of 498 hair salons & barbers
Overall health2.4/10across the eight areas

Going well

04Listings and social8.9

Where we can help

03Map positions4.805Facebook page4.508Opening hours4.102Reviews2.501Google listing2.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Phase 1 Hairdesign is a hair salon in Upper Riccarton, Christchurch, offering haircuts, colour work and styling. Clients describe a tidy, relaxed space with attentive, friendly stylists who handle sensitive-skin needs and provide thoughtful extras like calming scalp massages. The salon serves regular and event-focused appointments with a focus on personalised care.

Phase 1 Hairdesign is a hair salon located in Upper Riccarton, Christchurch. The salon operates as a local destination for routine cuts, colour work and styling appointments, serving clients from the neighbourhood and beyond in a compact, tidy setting.

Services include haircuts, trims, colour treatments and styling for everyday looks and special events. Reviews reference touch-ups, trims and event styling as common offerings, and customers note use of products suited to sensitive skin where colour does not cause irritation.

Clients describe the salon experience as friendly and attentive, with skilled stylists who take time at the basin and offer scalp massages during washes. Reviewers frequently mention particular stylists by name and highlight both technical skill and a welcoming, relaxed atmosphere during appointments.

Locally, Phase 1 Hairdesign is distinguished by its small, tidy salon environment and a team recognised by clients for personalised service and sensitivity to product needs. The combination of known stylist names, attention at the wash, and hair services ranging from routine trims to event styling shapes its reputation in Upper Riccarton.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Phase 1 Hairdesign shows a low overall health score for its Google Business Listing at 2.6 out of 10, indicating significant gaps in profile completeness. The strongest strength is that the listing is claimed and contact information is present, with the open-for-business status correctly displayed. Key opportunity areas focus on adding a website link, a logo, and expanding photos to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Phase 1 Hairdesign
Phase 1 Hairdesign✓✓
4.7 ★★★★★ (14)
Hairdresser · Sockburn
Open 5 days · late Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Hair Salon

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #385 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Phase 1 Hairdesign shows a low health score on Google reviews (2.5/10) with some improvement in rating and review count. The most important findings are that the rating has climbed from the bottom quartile and total reviews are rising, while there is no response to reviews yet. Addressing review responses could boost trust, and continuing to improve the customer experience may drive further rating gains.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Phase 1 Hairdesign
OverviewReviewsPhotosAbout
4.7★★★★★14 reviews
5
4
3
2
13
price 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #373 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Phase 1 Hairdesign shows a 4.6 out of 10 health score for Google Maps search performance, indicating moderate visibility. The top opportunities point to boosting aggregate map visibility and strengthening the borough presence in Upper Riccarton, with steady listing improvements likely to lift local reach and drive more client bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
2Top three for "unisex hairdresser" in 1 suburb, seen in 4
1
Hair by Kiri5.0 ★ (1) · Hairdresser
2
Simplicity Hair4.9 ★ (12) · Hairdresser
3
Flicks Hair & Beauty4.7 ★ (103) · Hairdresser
4
Precision Haircut $18 精剪5.0 ★ (5) · Hairdresser
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Phase 1 Hairdesign1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #261 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Phase 1 Hairdesign shows a moderate overall health score, indicating some scope for improvement in social presence and local listings. The strongest current asset is a very high-trust Facebook presence, with further value from a well-indexed Fresha directory and Yellow Directory listing that boost local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/phase-one-hair-design-579452490) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gphase 1 hairdesign sockburn
AllImagesMapsNews
White Pagesphase-1-hair-designPhase 1 Hairdesign | White Pages
Yellowphase-one-hair-design-579452490Phase 1 Hairdesign | Yellow✓
Instagramphase1_hairdesignPhase 1 Hairdesign | Instagram✓
Facebook168185346575213Phase 1 Hairdesign | Facebook✓
Family Company Studiophase-one-hair-designPhase 1 Hairdesign | Family Company Studio
Freshalp/en/bt/hair-salons/in/nz-christchurch/sockburnFound through search, not linked from anything you own2
TiktokNo account found1
FreshaNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #57 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesYellowFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
8 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
facebook
people1
616 followers 2
FollowMessage
★ 10 reviews · recommended 3
🌐 maps.google.com
☎ +64 3-342 8042✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #273 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gphase 1 hairdesign website
AllMapsImagesNews
Google Mapsgoogle.com › mapsPhase 1 Hairdesign - Sockburn, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Phase 1 HairdesignNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Phase 1 Hairdesign's opening hours show clear alignment with several busy windows, notably late-morning and early-afternoon slots on Saturdays and Tuesdays. However, some weekday lunchtime peaks, especially Monday late mornings and early afternoons, are missed while Sunday afternoon searches are also high when the salon is closed. There are no open hours during low-demand times, suggesting time is used efficiently but some demand is unmet.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.1Room to grow
What customers seeWhere you rank
9:41
Phase 1 Hairdesign
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #292 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#377of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #377 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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