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Philip Gainsford Chartered Accountant

Accountant · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Philip Gainsford Chartered Accountant

Accountant · Ilam, Christchurch

Where you stand#185of 245 accountants
Overall health2.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Philip Gainsford Chartered Accountant is an Ilam-based accounting practice in Christchurch offering professional accounting services. As a chartered accountant, Philip Gainsford works with local clients on routine accounting and financial matters. The practice is noted locally for personal service and a consistently high average rating from clients in Ilam and wider Christchurch.

Philip Gainsford Chartered Accountant is an accounting practice based in Ilam, Christchurch. The practice operates under the title Philip Gainsford Chartered Accountant and serves individuals and local organisations in the Ilam area and surrounding Christchurch suburbs.

As a chartered accountant, the practice provides accounting services and related financial support typical of the accountant category. Services are delivered from the Ilam location under the Philip Gainsford name, with the practice presenting itself as a local provider of professional accounting assistance.

Customers leave a notably high average rating for the practice, reflecting consistent positive feedback in available reviews. The review snapshot records a five-star average, indicating clients frequently express satisfaction with the service they receive.

Located in Ilam, Philip Gainsford Chartered Accountant is positioned as a local, professional accounting option for Christchurch clients seeking chartered accounting services. The combination of a local presence and strong client ratings defines its profile within the Ilam area.

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01Google listingMarketbase business report

Your Google listing

Philip Gainsford Chartered Accountant shows a below-average Google Business Listing health of 3.5/10, indicating several gaps despite strong basics. The listing has a claimed status, a visible phone number and full address, and a working open/closed indicator. The most impactful findings are missing website link and a meaningful description, plus no logo, while photos meet the median.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
9:41
Tiles © Esri
Philip Gainsford Chartered Accountant✓✓
5.0 ★★★★★ (2)
Accountant · Ilam
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch accountants · 245 businesses
You are #163 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Philip Gainsford Chartered Accountant shows an above-average Google review health score of 6.4/10. The business has a strong star rating and solid client satisfaction, but has not yet engaged with any reviews. The key takeaway is that the practice should maintain its high rating while starting to respond to reviews to build trust and visibility among local clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
9:41
Philip Gainsford Chartered Accountant
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Philip Gainsford Chartered Accountant shows a high overall health score for Maps Search Performance, indicating strong visibility in Google Maps. Top findings include strong performance for primary keywords like accountant in ilam and accounting firm in ilam, with several top-5 rankings. Progress in borough presence is noted, suggesting opportunities to expand visibility beyond Ilam while maintaining local credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.0Strong
9:41
1234Tiles © Esri
2Top three for "certified public accountant" in 2 suburbs, seen in 30
1
Philip Gainsford Chartered Accountant15.0 ★ (2) · Accountant
2
Ainger Tomlin Chartered Accountants0.0 ★ (0) · Accountant
3
Paul Duggan & Associates5.0 ★ (2) · Accountant
4
Sterling Accountants Limited5.0 ★ (5) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #49 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Philip Gainsford Chartered Accountant shows a below-average social presence health score with room for improvement. The strongest current asset is verified LinkedIn and Yellow Directory listings which support professional credibility and local discoverability. Primary opportunities lie in expanding profiles on Instagram, Facebook, TikTok, and a consistent LinkedIn Company presence to boost local reach and trust.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/philip-gainsford-chartered-accountant-ilam) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.5Room to grow
9:41
Gphilip gainsford chartered accountant ilam
AllImagesMapsNews
OpenLocallyphilip-gainsford-chartered-accountant-ilamPhilip Gainsford Chartered Accountant | OpenLocally✓
NZWAOaj-pa-investments-limitedPhilip Gainsford Chartered Accountant | NZWAO
Yellowgainsford-philip-chartered-accountant-579476605Philip Gainsford Chartered Accountant | Yellow
LinkedInphilip-de-lisle-45a4317aPhilip Gainsford Chartered Accountant | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #185 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyNZWAOYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
philip gainsford chartered accountant ilam
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gphilip gainsford chartered accountant website
AllMapsImagesNews
Google Mapsgoogle.com › mapsPhilip Gainsford Chartered Accountant - Ilam, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Philip Gainsford Chartered AccountantNot in these results
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Philip Gainsford Chartered Accountant is mostly aligned with local demand: all 40 well-aligned peak hours fall on Thursday mornings and afternoons (9am, 10am, 1-3pm). Noted gaps occur at weekend peak times when the practice is closed - especially Sunday 9-12 and Saturday 4pm. No hours are open during low-demand periods, so shifts should focus on selectively adding weekend coverage or trial appointment slots to capture missed searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Philip Gainsford Chartered Accountant
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#185of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #185 overall
Open my free 7 days →
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