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Pick-A-Part

Used Car Parts Store · Ōtāhuhu, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Pick-A-Part

Used Car Parts Store · Ōtāhuhu, South Auckland

Where you stand#6of 48 automotive dismantlers
Overall health8.9/10across the eight areas

Going well

07Google search and traffic10.008Opening hours10.005Facebook page9.103Map positions8.302Reviews7.204Listings and social7.2

Where we can help

01Google listing1.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pick-A-Part in Māngere, Auckland is a self-serve auto dismantler offering hundreds of used vehicle parts across many makes including Holden, Ford, Toyota, Mazda and more. The yard operates seven days and asks customers to bring their own tools; it also offers vehicle alerts and a low-cost entry system for bargaining shoppers seeking budget parts.

Pick-A-Part is a self-serve automotive dismantler located in Māngere, Auckland, specialising in used parts from hundreds of vehicles. The yard stocks a wide range of makes and models, including Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, BMW, Audi, Volvo and others, and operates seven days with set opening hours.

Services include access to a large on-site stock for customers to search themselves, a modest entry fee, and a vehicle alert system that notifies customers when specific vehicles arrive. The site asks customers to bring their own tools; there is also an area for selling vehicles to increase stock. Pricing information and a published price list are referenced on the website.

Customer feedback reflects a mix of experiences. Many reviews note bargains and quick success finding parts, and some customers describe helpful staff who assisted them to locate needed items. Other reviews cite problems with customer service and disagreements over pricing, including occasional complaints about checkout interactions and perceived overcharging on certain items.

Locally, Pick-A-Part is characterised by its extensive on-site selection, self-serve model and low-cost entry, which attract DIY motorists and budget-minded buyers. Its vehicle alert feature and regular opening hours support repeat visits, while the range of makes and large yard footprint distinguish it as a notable dismantler option in Māngere.

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01Google listingMarketbase business report

Your Google listing

Pick-A-Part shows a low overall health on Google Business Listing at 1.9/10. The listing has a solid foundation with a linked website, claimed status and a full address, but gaps remain around phone contact, a detailed description, category fit, and fresh photos. Addressing these will improve visibility and trust for local customers seeking budget auto parts.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Pick-A-Part
Pick-A-Part✓✓
4.0 ★★★★★ (772)
Used Car Parts Store · Ōtāhuhu3
Open 7 days ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

We have quality used parts for all vehicles. 100's of vehicles to choose from. Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, BMW, Audi, Volvo, Suzuki, Falcons, Commodores and more! Bring your tools and save today! Sign up for Vehicle Alerts! SIGN UP

2
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pick-A-Part in Mangere, Auckland shows a solid overall health, with strengths in its large existing review base. The most important findings are that the business has a strong bank of reviews, but its rating is still below local expectations and customer engagement via responses is limited, which could affect new customers' confidence.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.2Good
What customers seeWhere you rank
9:41
Pick-A-Part
OverviewReviewsPhotosAbout
4.0★★★★★772 reviews ✓
5
4
3
2
11
helpful staff 66pick a part 9car selection 8easy access 6bring your own tools 5gumboots 3
3How far your rating and your review count together can be trusted
P
Paul B.★★★★★ · Edited 2 weeks ago

Response from the owner2

Thanks Paul!

J
Jase A.★★★★ · Edited 7 months ago

Love coming here for parts when I need something that's in stock. Can get quite expensive though

Response from the owner

Hello Jase, can you please email us at [email protected] and provide what you think is you've been overcharge so we can investigate as well? Thanks.

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #14 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Pick-A-Part is strong, with an overall health score of 8.3 out of 10. The business ranks well across multiple nearby suburbs, and locally in Mangere, reflecting strong visibility for used auto parts and auto wreckers in the area. Opportunities focus on expanding visibility to surrounding suburbs while maintaining local dominance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
8.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
used auto parts store
1Top three for "used auto parts store" in 8 suburbs, seen in 20
1
Japanese Spares4.0 ★ (102) · Used Car Parts Store
2
Elite Car Parts4.1 ★ (26) · Used Car Parts Store
3
Pick-A-Part24.0 ★ (772) · Used Car Parts Store
4
ACE Auto Parts Auckland4.8 ★ (131) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #9 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pick-A-Part shows a solid health score of 7.7 out of 10 for social presence, indicating a generally strong footprint with room to grow in key channels. The strongest existing asset is the confirmed Facebook profile, linked to the business site, providing credible digital reach. Critical gaps lie in Instagram, TikTok, Yellow Profile and LinkedIn presence that merit attention.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 4 of them.
7.2Good
What customers seeWhere you rank
9:41
Gpick-a-part ōtāhuhu
AllImagesMapsNews
Facebookpickapart.co.nzPick-A-Part | Facebook✓
Instagrampick_a_part_nzPick-A-Part | Instagram2
TiktokNo account found1
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #14 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Pick-A-Part has no findable Facebook page, which means customers have no quick place to check the business is real, see recent work, or send a message before visiting. That absence is uncommon locally: Marketbase finds only 17 of 48 similar businesses with a page it can locate, so a missing or invisible page creates a clear gap customers run into when researching auto parts yards in Mangere.

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
4 checks on your Facebook page. You're seeing all of them.
9.1Strong
What customers seeWhere you rank
9:41
facebook
Pick A Part - Auckland✓
6.9K followers ✓
PickAPart is NZ's #1 self-serve auto dismantle yard. BEWARE OF FAKE PAGE - PickAPart is self-serve. NO Orders Taken. NO Online Payments.1
FollowMessage
🌐 pickapart.co.nz✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #5 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠pickapart.co.nz2
✓The shape of your link profile
✓Meta description
✓Page file size
1On-page score
3Page title
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
10.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Pick-A-PartNot in these results
✓✓About 37,180 visits a month from search, across 1,281 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #1 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed, reflecting a very high alignment with local customers. No closed busy window can be identified because the market shows no demand data for the week, so customers may meet a closed door. No busiest hours inside a closed window can be named, so maintain current alignment and this lets customers be served when they arrive.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Pick-A-Part
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 64 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#6of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 48 automotive dismantlers in South Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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