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Pick-A-Part

Used Car Parts Store · Takanini, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Pick-A-Part

Used Car Parts Store · Takanini, South Auckland

Where you stand#5of 48 automotive dismantlers
Overall health9.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Pick-A-Part in Takanini, Auckland is a self-serve automotive dismantler offering quality used parts from hundreds of vehicles. The yard carries many makes including Holden, Ford, Toyota, Honda, Nissan, Mazda and European brands. Customers bring their own tools, can sign up for vehicle alerts, and look for low-cost parts across a large on-site stock.

Pick-A-Part in Takanini, Auckland is an automotive dismantler and wrecking yard that sells used parts from hundreds of vehicles. The site lists a wide range of makes and models on site and operates as a self-serve yard open seven days, with a low entry fee and public opening hours.

The yard specialises in self-service dismantling, with stock spanning common local marques such as Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, and several European brands. Services mentioned include vehicle buying, a published price list, and a vehicle alerts system customers can sign up to for notifications when specific cars arrive.

Customer feedback shows several common themes. Positive comments highlight good value and cheap parts, a practical hands-on experience, and staff who can be helpful in locating parts. Negative feedback raises issues about pricing discrepancies, cases of being sold the wrong part, and occasional reports of poor staff behaviour or access restrictions for visitors who do not purchase.

Locally, Pick-A-Part is characterised by its large self-serve yard, extensive on-site selection and a low-cost entry model that appeals to DIY customers and those seeking budget parts. The vehicle alerts and regular buying of stock are practical features for people looking for specific components among a wide, frequently changing inventory.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pick-A-Part shows an average overall health for its Google Business Listing, with room to improve. The most important takeaways are that the listing links to a website and has a live phone number, while the description and photo gallery could better reflect the business to drive inquiries.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
9:41
Tiles © Esri
3
Pick-A-Part✓✓
4.0 ★★★★★ (660)
Used Car Parts Store · Takanini2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We have quality used parts for all vehicles. 100's of vehicles to choose from. Holden, Ford, Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, BMW, Audi, Volvo, Suzuki, Falcons, Commodores and more! Bring your tools and save today! Sign up for Vehicle Alerts! SIGN UP

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #24 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pick-A-Part has a solid health score and steady review momentum, with room to improve on public sentiment and engagement. The business already benefits from a large review base, which supports trust, but recent ratings and interaction need attention to sustain growth.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.0Good
9:41
Pick-A-Part
OverviewReviewsPhotosAbout
4.0★★★★★660 reviews ✓
5
4
3
2
11
friendly staff 58selection 10pick a part 8product availability 7entry fee 4easy access 3
3How far your rating and your review count together can be trusted
D
Dr. P.★ · 4 years ago

getting expensive now.... but cant complain

Response from the owner2

Hey Amit, sorry but the last time we change our prices was July of 2020. Thanks.

R
Rupak P.★ · 4 years ago

They just charge entrance and even if you tell them particular part of the car you want they just charge you and send you inside. They never tell you if the part is available or not.

Response from the owner

Hey mate, sorry but you really need to check if the part that you are after is still there. Or you need to go to the website, and we got the list of the parts that has been sold off that specific car....

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #15 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pick-A-Part shows very high visibility on Google Maps with a health score of 9.4, indicating strong local presence. The business ranks best for key auto wreckers and used auto parts terms in multiple suburbs, especially in Takanini and adjacent areas. The top finding is dominance in the suburb and solid presence beyond, suggesting continued steady lead in local maps searches.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.4Strong
9:41
1234Tiles © Esri
1Top three for "used auto parts store" in 8 suburbs, seen in 25
1
Pick-A-Part✓4.0 ★ (660) · Used Car Parts Store
2
Spartan Auto Dismantlers3.4 ★ (107) · Used Car Parts Store
3
Bamian Auto Parts4.4 ★ (125) · Used Car Parts Store
4
Carparts Warehouse0.0 ★ (0) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #4 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health is strong at 7.7 out of 10, indicating solid presence in third-party platforms, with room to improve on social channels. Key strengths include a verified Facebook profile linked to a site and credible evidence of ownership, which supports trust with customers and local reach. Main opportunity lies in launching missing profiles, especially Instagram and TikTok, to broaden audience touchpoints.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 4 of them.
7.2Good
9:41
Gpick-a-part takanini
AllImagesMapsNews
Facebookpickapart.co.nzPick-A-Part | Facebook✓
Instagrampick_a_part_nzPick-A-Part | Instagram2
TiktokNo account found1
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #14 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Local customers commonly check Facebook to confirm a business is real, see recent work and send a quick message. Pick-A-Part has no findable Facebook page in Marketbase records, which is uncommon but not unique: 17 of 48 local businesses have a page we can find. Missing a findable page leaves customers with nobody to ring and no clear place that says what the business does.

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
4 checks on your Facebook page. You're seeing all of them.
9.1Strong
9:41
facebook
Pick A Part - Auckland✓
6.9K followers ✓
PickAPart is NZ's #1 self-serve auto dismantle yard. BEWARE OF FAKE PAGE - PickAPart is self-serve. NO Orders Taken. NO Online Payments.1
FollowMessage
🌐 pickapart.co.nz✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #5 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠pickapart.co.nz2
✓The shape of your link profile
✓Meta description
✓Page file size
1On-page score
3Page title
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
10.0Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Pick-A-PartNot in these results
✓✓About 37,180 visits a month from search, across 1,281 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #1 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

No market demand data was recorded for the week, so alignment with customer times cannot be measured. No closed-hours window is available in the data, so customers who find the business closed meet a closed door. Where a change would be recommended there is nothing to target because the busiest hours inside that absent window cannot be identified for any day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Pick-A-Part
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 64 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#5of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #5 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 48 automotive dismantlers in South Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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