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Pier Law Christchurch

Law firm · New Brighton, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Pier Law Christchurch

Law firm · New Brighton, Christchurch

Where you stand#12of 216 lawyers
Overall health9.5/10across the eight areas

Going well

07Google search and traffic9.704Listings and social9.408Opening hours9.405Facebook page9.303Map positions8.902Reviews8.501Google listing7.4

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pier Law Christchurch is a New Brighton law firm serving Christchurch and North Canterbury since 1996. The firm provides legal services for individuals, families and small businesses, specialising in estate law, family and property matters, business law, elder assistance and immigration. Clients can expect practical, personalised advice from a local team experienced in everyday and complex legal needs.

Pier Law Christchurch is a New Brighton law firm serving Christchurch and North Canterbury. Established in 1996, it works with individuals, families and small businesses to provide local legal support across a range of needs.

The practice specialises in estate law, family law, residential and commercial property matters, business law, assistance for the elderly and immigration services. The team aims to pair clients with the right professional for each matter and handles both routine transactions and more complex issues.

Clients commonly report professional, supportive and attentive service, with staff described as helpful and willing to go the extra mile. Reviews note continuity of service over many years and praise specific solicitors for clear communication, responsiveness and assistance with meeting deadlines.

Locally focused and client-centred, Pier Law Christchurch combines general legal services with particular experience in property and family matters, plus immigration support. The firm's long local presence and multi-office availability make it a familiar option for residents and small businesses across Christchurch and North Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pier Law Christchurch shows a healthy Google Business Listing with a 7.1 health score. Strengths include a claimed profile, a website link, and visible open-for-business status, plus a listed phone number. A notable area for improvement is adding a logo, which would boost brand visibility. The current description is strong and already ranks well locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Pier Law Christchurch
2
Pier Law Christchurch✓✓
4.5 ★★★★★ (61)
Law firm · New Brighton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established in 1996, Pier Law is a trusted Christchurch and North Canterbury law firm offering compassionate legal expertise tailored to the local community. Our dedicated team works closely with individuals, families, and small businesses, providing comprehensive support through all of life's transitions. We specialise in a wide range of legal services, including estate law, business, family, and property law, as well as assistance for the elderly and immigration matters. Pier Law is committed to providing practical and understanding legal guidance, building lasting relationships with clients across generations.

3
Google listingChristchurch lawyers · 216 businesses
You are #56 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pier Law Christchurch shows a healthy Google review profile with an overall health score of 7.5 out of 10. The business has strong review volume and high confidence in ratings, but there is no reply activity to reviews yet. Focusing on consistent responses to both positive and negative feedback could boost trust and engagement among local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Pier Law Christchurch
OverviewReviewsPhotosAbout
4.5★★★★★61 reviews
5
4
3
2
12
friendly staff 13communication 5wills 4quick process 4powers of attorney 3purchasing our first home 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #34 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pier Law Christchurch shows a solid performance in Maps search with an above-average health score of 6.0 out of 10. The borough-specific visibility is outstanding, ranking in the top 10% for New Brighton, while the overall aggregate score remains good and on a positive trajectory for wider suburb presence.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
personal injury lawyer
1Top three for "personal injury lawyer" in 6 suburbs, seen in 10
1
Pier Law Christchurch✓4.5 ★ (61) · Law firm
2
Pier Law Christchurch4.8 ★ (118) · Law firm
3
Summit Law4.9 ★ (22) · Law firm
4
Patient & Williams, Barristers & Solicitors5.0 ★ (11) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #25 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pier Law Christchurch shows a very high overall health score, indicating strong social presence and trusted directory listings. The strongest findings are outstanding Facebook and Instagram profiles, plus a well-maintained LinkedIn Company listing. Opportunities exist to expand on Neighbourly, Yellow Directory and LinkedIn to improve discoverability and trust among local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/37561565) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Gpier law christchurch new brighton
AllImagesMapsNews
FacebookPierLawLtdPier Law Christchurch | Facebook✓
InstagrampierlawnzPier Law Christchurch | Instagram✓
LinkedIn37561565Pier Law Christchurch | LinkedIn✓
Eldernet Providerpier-law-lawyersPier Law Christchurch | Eldernet Provider
Top Lawyerspier-law-christchurchPier Law Christchurch | Top Lawyers
Aged AdvisorPier-Law-New-Brighton-New-Brighton-ChristchurchPier Law Christchurch | Aged Advisor
Family Company Studiopier-law-new-brightonPier Law Christchurch | Family Company Studio
Find A Lawyer Firmpier-lawPier Law Christchurch | Find A Lawyer Firm
White Pagespier-law-new-brightonFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #13 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInEldernet ProviderTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
8 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
PierLawLtd✓
302 followers 1
Your local Christchurch law firm, we have been helping the community for 30 years.2
FollowMessage
🌐 pierlaw.co.nz✓
☎ +64 3-366 5540✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #17 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Pier Law Christchurch shows an average on-page SEO health of 5.3 out of 10. The site has solid achieved basics such as a favicon, an SEO-friendly URL, a clear H1 tag, a strong page text count, and a relevant title tag, but several key areas need attention to move upwards, especially meta description length and rendering performance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠pierlaw.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Pier Law Christchurch shows a very strong overall health in Website Traffic, indicating solid traffic and keyword presence. The strongest finding is organic traffic value and rankings, with organic traffic and SERP coverage in the top tier locally. Paid metrics show room for growth, but current performance remains solid and has scope for targeted improvements.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
Glawyer new brighton
AllMapsImagesShopping
www.pierlaw.co.nzPier Law: Christchurch Lawyers

Pier Law is a general practice law firm in Christchurch with offices in three suburban locations: Northwood, New Brighton and Kaiapoi. Our friendly team is ...

✓
www.lawsociety.org.nzPhilip Murray Davies
✓✓About 5,530 visits a month from search, across 1,035 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #7 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pier Law Christchurch's opening hours partially match local demand: 40 weekly hours fall in high-demand windows, notably midday and late morning on weekdays. However the firm is closed during 41 hours of high demand, including weekend afternoons and early Friday morning. There are no low-demand open hours, so operating hours avoid obvious waste but miss several commercially useful peak windows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Pier Law Christchurch
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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