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Pier Law Christchurch

Law firm · Belfast, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Pier Law Christchurch

Law firm · Belfast, Christchurch

Where you stand#7of 216 lawyers
Overall health9.7/10across the eight areas

Going well

03Map positions10.007Google search and traffic9.702Reviews9.508Opening hours9.404Listings and social9.305Facebook page9.301Google listing7.6

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pier Law Christchurch is a Northwood-based law firm serving Christchurch and North Canterbury since 1996. It provides legal services to individuals, families and small businesses, specialising in estate, family, property, business and immigration law. Clients report practical, client-focused advice and a team experienced in property conveyancing and visa work.

Pier Law Christchurch is a law firm based in Northwood, Christchurch, serving clients across Christchurch and North Canterbury. Established in 1996, the firm works with individuals, families and small businesses to provide practical legal support tailored to the local community.

The firm specialises in estate law, family law, property and property conveyancing, business law and immigration matters, and also provides legal assistance for older clients. Website material states clients are paired with the right professional for effective, personalised attention across residential property transactions, immigration services and family law issues.

Review themes indicate customers commonly use Pier Law for visa and immigration applications, residential property conveyances and family law matters. Reviews describe timely, efficient service, helpful staff and a willingness to support clients through complex processes such as visa approvals and house transactions. Several long-term clients note repeat use of the firm for multiple matters over the years.

Locally, Pier Law presents as a full-service legal practice focused on practical, straightforward advice and building ongoing client relationships. Its mix of family, property, business and immigration expertise, combined with client feedback about responsiveness and clear guidance, distinguishes the firm in its Christchurch and North Canterbury community.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Pier Law Christchurch shows a solid overall health on Google Business Listing with a score of 7.1 out of 10. The profile is claimed and includes a website link, a visible title and a phone number, and it accurately displays open status. The most notable findings are strong listing completeness and a top-performing description, with a missing logo as the main improvement area.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Pier Law Christchurch
2
Pier Law Christchurch✓✓
4.8 ★★★★★ (118)
Law firm · Belfast
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established in 1996, Pier Law is a trusted Christchurch and North Canterbury law firm offering compassionate legal expertise tailored to the local community. Our dedicated team works closely with individuals, families, and small businesses, providing comprehensive support through all of life's transitions. We specialise in a wide range of legal services, including estate law, business, family, and property law, as well as assistance for the elderly and immigration matters. Pier Law is committed to providing practical and understanding legal guidance, building lasting relationships with clients across generations.

3
Google listingChristchurch lawyers · 216 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pier Law Christchurch shows a very high health score on Google reviews, indicating strong overall reputation and solid client satisfaction. The two key achievements are outstanding: top-10% standing for both average rating confidence and total reviews. The main opportunity is to start responding to reviews to boost trust and engagement with clients.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing all of them.
9.5Strong
What customers seeWhere you rank
9:41
Pier Law Christchurch
OverviewReviewsPhotosAbout
4.8★★★★★118 reviews ✓
5
4
3
2
12
immigration support 14clear advice 11quick response 9supportive staff 7clear explanations 7ease of dealing 5
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #11 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pier Law Christchurch shows an above-average health score indicating solid visibility on Google Maps with room to push further. The strongest result is borough-specific visibility, where the firm ranks in the top 10 percent, suggesting continued emphasis on local relevance. Several top keywords already perform exceptionally well, notably for Belfast and Northwood areas.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. You are first of 216 Christchurch lawyers on Google Maps.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
family law attorney
✓Top three for "family law attorney" in 10 suburbs, seen in 68
1
Pier Law Christchurch✓4.8 ★ (118) · Law firm
2
Saunders & Co Christchurch4.9 ★ (540) · Law firm
3
Saunders & Co Papanui4.5 ★ (46) · Law firm
4
Layburn Hodgins Barristers & Solicitors4.7 ★ (53) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #1 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pier Law Christchurch shows a very high health score for social and directory presence, indicating strong local visibility. Key strengths include outstanding Instagram and Facebook profiles, plus a solid LinkedIn Company listing. The main improvement areas centre on completeness and consistency of profiles on Neighbourly, Yellow Directory, LinkedIn, and TikTok to broaden reach while maintaining branding quality.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/37561565) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Gpier law christchurch belfast
AllImagesMapsNews
FacebookPierLawLtdPier Law Christchurch | Facebook✓
InstagrampierlawnzPier Law Christchurch | Instagram✓
LinkedIn37561565Pier Law Christchurch | LinkedIn✓
Eldernet Providerpier-law-lawyersPier Law Christchurch | Eldernet Provider
Infobelpier_lawPier Law Christchurch | Infobel
Find A Lawyer Firmpier-lawPier Law Christchurch | Find A Lawyer Firm
Top Lawyerspier-law-christchurchPier Law Christchurch | Top Lawyers
White Pagespier-law-new-brightonFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #17 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInEldernet ProviderInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
8 checks on your Facebook page. You're seeing 5 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
PierLawLtd✓
302 followers 1
Your local Christchurch law firm, we have been helping the community for 30 years.2
FollowMessage
🌐 pierlaw.co.nz✓
☎ +64 3-366 5540✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #17 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Pier Law Christchurch shows an average on-page SEO health of 5.4 out of 10 for the homepage. The strongest elements are a valid favicon, adequate text for context, an H1 tag, a precise title tag, and a page size under 256KB. The main concern is meta description length and render-blocking resources, which impact visibility and load speed.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠pierlaw.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Meta description
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Pier Law Christchurch shows very strong website traffic health, with a 9.5/10 health score. The business already ranks highly for organic traffic value and local organic traffic, and holds a top 10% position for organic SERP coverage. Opportunities focus on paid traffic: improving paid traffic value, broadening paid footprint, and refining lead capture while continuing creative testing.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 2
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
  • 3
    Monthly ad visitsYou are getting fewer visitors from paid search than the middle of the businesses advertising here.
6 checks on your search and traffic. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
Glawyer new brighton
AllMapsImagesShopping
www.pierlaw.co.nzPier Law: Christchurch Lawyers

Pier Law is a general practice law firm in Christchurch with offices in three suburban locations: Northwood, New Brighton and Kaiapoi. Our friendly team is ...

✓
www.lawsociety.org.nzPhilip Murray Davies
✓✓About 5,530 visits a month from search, across 1,035 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #7 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pier Law Christchurch has mixed alignment between opening hours and local demand. Strong alignment occurs midweek around lunchtime and late morning on Thursday (Tue 12-1pm, Wed 12pm, Thu 10-11am). There are notable missed opportunities on weekends and early Friday (Sat 10am and 8pm; Sun 1-2pm; Fri 8am). No open hours fall in low-demand windows, so current hours are not wasteful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Pier Law Christchurch
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #7 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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