marketbaseExclusive Marketbase Report
Prepared for

Pilates by Phoebe

Pilates studio · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 115 Christchurch yoga & pilates.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch yoga & pilates · 115 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Pilates by Phoebe

Pilates studio · Christchurch Centre, Christchurch

Where you stand#57of 115 yoga & pilates
Overall health5.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Pilates by Phoebe offers mobile Pilates instruction in Christchurch Central City, teaching classes in the community and providing tailored one-to-one sessions. Phoebe is a fully qualified instructor who emphasises posture, the mind-body connection and a science-based approach. She also specialises in working with people with limited mobility, fibromyalgia or Parkinson's, and those who prefer not to exercise in group spaces.

Pilates by Phoebe delivers mobile Pilates instruction from Christchurch Central City, running community classes and one-to-one sessions. Phoebe is a fully qualified instructor who describes her approach as rooted in science, posture and the mind-body connection.

The business offers group classes in local community settings and tailored 1:1 sessions brought to clients. Services explicitly include work with people of all ages and abilities and specialisations for those with limited mobility, fibromyalgia or Parkinson's. Instruction accommodates clients who feel uncomfortable in group fitness spaces.

Customers commonly describe classes as well set up and note a caring, confident teaching style. Reviews reflect a positive experience with class organisation and instructor support, and the business holds a strong average rating in available feedback.

Locally, Pilates by Phoebe is positioned as a mobile, accessible Pilates option for Christchurch residents seeking posture-focused, individualized instruction. The combination of community classes, at-home or onsite 1:1 sessions and work with specific mobility and health needs distinguishes the offering within Christchurch Central City.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Pilates by Phoebe shows a below-average health score of 3.6 out of 10 for its Google Business Listing, indicating room for improvement. The profile has claimed status, a visible listing title, a phone number and a full address, and the listing correctly shows open status. The main strength is complete contact and location details that support easy reach for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
2.9Room to grow
9:41
Tiles © Esri
2
Pilates by Phoebe✓✓
5.0 ★★★★★ (1)
Pilates studio · Christchurch Centre
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Pilates for all abilities in Christchurch! I’m Phoebe, a fully qualified mobile Pilates instructor, instructing classes in the community and bringing tailored 1:1 sessions to people of all ages and abilities in Christchurch. My approach is rooted in science, posture, and the mind-body connection. I also specialise in working with those with limited mobility, fibromyalgia, Parkinson’s, or anyone who feels uncomfortable in group fitness spaces.

3
Google listingChristchurch yoga & pilates · 115 businesses
You are #82 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Pilates by Phoebe shows a below-average health score on Google reviews (3.3/10). The key achievement is a top 10% star rating, indicating high customer satisfaction. Opportunities focus on improving response rate to reviews, increasing total reviews, and continuing to boost ratings through excellent experiences.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.2Room to grow
9:41
Pilates by Phoebe
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch yoga & pilates · 115 businesses
You are #78 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Pilates by Phoebe shows a low overall health score on Google Maps at 1.9 out of 10, indicating limited visibility. Key opportunities lie in improving both the aggregate Maps search results and the borough-specific results, where local presence is minimal but address recognition exists. Focus on strengthening local relevance and broader map visibility to capture more searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.8Room to grow
9:41
1234Tiles © Esri
1Seen in 13 searches across Christchurch, top three in none
1
STRONG Pilates Christchurch CBD5.0 ★ (127) · Pilates studio
2
Sculpt Reformer Pilates Merivale5.0 ★ (18) · Pilates studio
3
Reform Christchurch5.0 ★ (141) · Pilates studio
4
Sculpt Reformer Pilates Riccarton4.9 ★ (44) · Pilates studio
↓
Pilates by Phoebe2Further down, below the first results
Map positionsChristchurch yoga & pilates · 115 businesses
You are #95 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

This executive summary assesses Pilates by Phoebe's digital presence health in the local market. The overall health score is very low, indicating limited visibility across social profiles and directories tested. The strongest finding is the absence of active profiles on Instagram, Facebook, and TikTok, plus missing listings on TikTok Directory and Neighbourly.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Gpilates by phoebe christchurch centre
AllImagesMapsNews
Instagrambreathe.educationPilates by Phoebe | Instagram✓
FacebookBreatheEducationPilates by Phoebe | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch yoga & pilates · 115 businesses
You are #41 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 4 of them.
9.6Strong
9:41
facebook
BreatheEducation
14K followers ✓
The world's only internationally recognized, 100% online evidence-based Pilates teacher training1
FollowMessage
★ 40 reviews · recommended ✓
🌐 breathe-education.com✓
☎ (949) 996-9636
PostsAboutPhotosReviews
Facebook pageChristchurch yoga & pilates · 115 businesses
You are #5 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Pilates by Phoebe shows a low on-page SEO health score, signalling a need to establish baseline elements. Key findings point to missing meta description, missing title tag, and absence of a valid favicon, alongside absence of an H1 heading. Addressing these top opportunities can improve visibility and click-through in local searches.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒breathe-education.com✓✓
✓The shape of your link profile
1On-page score
2Meta description
3Page title
Your websiteChristchurch yoga & pilates · 115 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Pilates by Phoebe's website shows a low health score for traffic, indicating limited organic and paid activity. The strongest signal is the potential to build basic visibility through local content and on-page SEO. Key opportunities lie in increasing organic traffic value and ranking keywords, while starting small paid campaigns to test effectiveness.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 2
    What you spend on adsYour paid search activity is smaller than the middle of the businesses advertising here.
  • 3
    Search terms you advertise onYour ads cover fewer search terms than most businesses advertising here, so there are few searches where you appear at the top.
6 checks on your search and traffic. You're seeing 5 of them.
8.8Strong
9:41
G
AllMapsImagesShopping
Pilates by PhoebeNot in these results✓
✓About 6,876 visits a month from search, across 1,586 searches
Google search and trafficChristchurch yoga & pilates · 115 businesses
You are #15 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Pilates by Phoebe's published hours largely match local demand, with most peak windows covered and a high temporal health score. Key weekday and weekend evening and morning peaks are serviced, but a few popular late-evening and early-morning hours are closed. There are a few low-demand weekend hours open that could be trimmed if schedule simplicity matters.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.5Good
9:41
Pilates by Phoebe
OverviewReviewsPhotosAbout
Hours 1
Monday7am-7pm
Tuesday7am-7pm
Wednesday7am-7pm
Thursday7am-7pm
Friday7am-7pm
Saturday7am-7pm
Sunday7am-7pm
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch yoga & pilates · 115 businesses
You are #29 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#57of 115 Christchurch yoga & pilates
9:41
Christchurch yoga & pilatesOverall · 115 businesses
You are #57 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 115 yoga & pilates in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for