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Pilates Lab

Pilates studio · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 115 Christchurch yoga & pilates.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch yoga & pilates · 115 businesses
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Executive summaryExclusive Marketbase business report

Pilates Lab

Pilates studio · Waimakariri District Coast, Christchurch

Where you stand#70of 115 yoga & pilates
Overall health3.9/10across the eight areas

Going well

01Google listing9.405Facebook page8.602Reviews6.904Listings and social6.5

Where we can help

07Google search and traffic3.808Opening hours2.003Map positions0.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pilates Lab is a boutique Pilates and wellbeing studio in Pegasus, North Canterbury. It offers classic and contemporary Pilates, small-group classes, and one-to-one rehabilitation sessions. Specialist options include pre- and post-natal instruction, workshops, Yoga Nidra and meditation. The studio emphasises calm, personalised guidance for people working on mobility, chronic ailments or recovery from injury.

Pilates Lab is a boutique Pilates, rehabilitation and wellbeing studio located in Pegasus, North Canterbury. The studio describes itself as providing expertly led movement in a calm, supportive environment and keeps session sizes small to allow personalised attention.

The studio specialises in classic and contemporary Pilates, 1:1 rehabilitation sessions and wellbeing-focused classes. Source material lists pre- and post-natal instruction, workshops, Yoga Nidra and meditation, as well as guidance for chronic ailments and orthopaedic conditions.

Customer feedback highlights clear, calm instruction and a friendly, supportive atmosphere. Review themes indicate clients notice improved posture, core strength and relief from persistent back or hip pain after guided rehabilitation work. Small classes and adapted exercises are noted, along with occasional Rock-it Pilates sessions that clients find enjoyable.

Pilates Lab is positioned locally as a small, specialist studio in Pegasus that combines Pilates practice with rehabilitation and wellbeing options. Its focus on personalised guidance, small group sizes and a calm teaching style distinguishes it for customers seeking tailored movement, recovery support or wellbeing classes in North Canterbury.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pilates Lab shows solid basic listing health with a 4.4 out of 10 health score, indicating room for improvement in visibility and completeness. Key strengths include a claimed listing and accessible contact details, plus a working website link and full address, which help customers find and contact the studio in Pegasus.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Pilates Lab
1
Pilates Lab✓✓
5.0 ★★★★★ (23)
Pilates studio · Waimakariri District Coast3
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Boutique Pilates & wellbeing studio in Pegasus. I keep it simple: Pilates, stretch & meditation in small classes. No fluff, just feel good movement with chill energy and zero pressure. Move better, feel better - your body (and mind) will thank you! From classic and contemporary Pilates to specialised pre and post-natal instruction and workshops, Yoga Nidra, meditation, and expert guidance for chronic ailments and orthopaedic conditions, Pilates Lab envisions a world of possibilities for your physical and mental well-being. Unlock your potential and embrace a transformative journey of movement and mindfulness with Pilates Lab.

2
Google listingChristchurch yoga & pilates · 115 businesses
You are #8 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pilates Lab shows a healthy Google review profile with a 7.0/10 health score and a top 10% star rating. The strongest current outcome is high customer satisfaction reflected in the excellent rating. A key gap is engagement, as no responses have been posted to reviews, which can impact trust and perceived care.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.9Good
What customers seeWhere you rank
9:41
Pilates Lab
OverviewReviewsPhotosAbout
5.0★★★★★23 reviews 3
5
4
3
2
1✓
knowledgeable instructor 9space and vibe 5core strength 4small class sizes 3adaptive exercises 2mindful movement 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch yoga & pilates · 115 businesses
You are #36 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Pilates Lab shows a very low overall visibility score of 0.6/10, with limited matches in broader maps queries and a minimal local presence in the borough. The strongest opportunities involve improving aggregate rankings and consolidating local visibility in Pegasus and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pilates studio
1Seen in 3 searches across Christchurch, top three in none
1
Rise Reformer Pilates5.0 ★ (40) · Pilates studio
2
Camp Pilates5.0 ★ (11) · Pilates studio
3
Pilates Collective Co5.0 ★ (33) · Pilates studio
4
Studio Pilates International Harewood5.0 ★ (114) · Pilates studio
↓
Pilates Lab2Further down, below the first results
Map positionsChristchurch yoga & pilates · 115 businesses
You are #109 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pilates Lab shows strong social credibility on Instagram and Facebook, with very high trust scores, indicating a solid foundation. Overall health is 4.9 out of 10, suggesting room for growth. The two completed achievements highlight a trustworthy social presence. Primary opportunities focus on expanding visibility across missing profiles and directories to reach new local or niche audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gpilates lab waimakariri district coast
AllImagesMapsNews
Freshapilates-lab-rapaki-street-pegasus-46DgaePilates Lab | Fresha
Instagrampilateslab.nzPilates Lab | Instagram✓
FacebookpilateslabNZPilates Lab | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch yoga & pilates · 115 businesses
You are #41 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 5 of them.
8.6Strong
What customers seeWhere you rank
9:41
facebook
pilateslabNZ✓
456 followers 1
Boutique Pilates, rehabilitation and well-being studio in Pegasus. I keep it simple: Pilates, stretch & meditation in small classes, 1-1 & duets. No fluff, just feel good movement. Move better, feel b...
FollowMessage
★ 9 reviews · recommended 2
🌐 pilateslab.co.nz✓
☎ +64 21 858 378✓
PostsAboutPhotosReviews
Facebook pageChristchurch yoga & pilates · 115 businesses
You are #17 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Pilates Lab's on-page health is assessed as low, at 2.5 out of 10, highlighting several gaps in technical SEO that affect visibility. The strongest current positives include a valid favicon, presence of an H1 tag, an SEO-friendly URL, fast page load under 3 seconds, and a relevant meta description. Primary issues to address are the meta description missing, inconsistent or unsuitable title tag length, potential misalignment between title tag and content, and render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pilateslab.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch yoga & pilates · 115 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Pilates Lab's website traffic health sits mid-range, with a 4.4/10 health score. Organic traffic shows solid progress, while paid activity remains limited and uncertain. Key opportunities focus on initiating paid campaigns with targeting and landing pages, and continuing to refine organic SEO and site navigation to sustain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gpilates waimakariri district coast
AllMapsImagesShopping
2No ads from you on any search
recandsport.ccc.govt.nzReformer Pilates - Christchurch Recreation and Sport Centres
www.soulpilatesnz.co.nzSoul Pilates
www.pilateslab.co.nzPilates Lab

The studio specialises in classic and contemporary Pilates, 1:1 rehabilitation sessions, and wellbeing-focused classes designed to help you build strength, ... Read more

waihibeach.co.nzBeach Pilates
31About 10 visits a month from search, across 16 searches
Google search and trafficChristchurch yoga & pilates · 115 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pilates Lab currently has no recorded opening hours, so alignment with local demand cannot be measured precisely. Without published hours, there are no confirmed open periods matching high-demand windows and multiple peak times may be missed. Adding clear, localised hours would allow the studio to capture peak search windows and avoid being closed when potential customers are active.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.0Room to grow
What customers seeWhere you rank
9:41
Pilates Lab
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch yoga & pilates · 115 businesses
You are #92 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#70of 115 Christchurch yoga & pilates
9:41
Christchurch yoga & pilatesOverall · 115 businesses
You are #70 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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