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PKF Goldsmith Fox

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

PKF Goldsmith Fox

Accountant · Addington-Middleton, Christchurch

Where you stand#95of 245 accountants
Overall health6.1/10across the eight areas

Going well

08Opening hours9.807Google search and traffic8.402Reviews6.6

Where we can help

01Google listing4.705Facebook page4.304Listings and social4.103Map positions3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

PKF Goldsmith Fox is an accounting firm based in Addington, Christchurch, offering audit, tax and business advisory services. The firm says it provides specialist, tailored accounting and taxation advice for businesses and individuals, focusing on compliance, growth and considered, objective advice. Clients report practical, up-to-date guidance from an experienced team.

PKF Goldsmith Fox is an accounting practice located in Addington, Christchurch that offers audit, tax and business services. The firm presents itself as a provider of specialist and tailored accounting, business and taxation advice for both businesses and individuals across the local area.

Services listed include accounting and tax compliance, business advisory, audit and taxation advice, with a stated focus on tailoring advice and solutions to support business success and growth. The firm also highlights working with clients to grow wealth and meet changing needs, and providing considered, objective guidance.

Clients tend to describe interactions with the team as practical and easy to understand, with advisers who keep up to date with tax law and present information in plain terms. Feedback frequently notes helpful business advisory support and an experienced team, with some clients highlighting a modern and proactive approach from advisers who explain options clearly.

Locally, PKF Goldsmith Fox positions itself as a full-service accounting option for Christchurch businesses and individuals seeking compliance services alongside advisory support. Its combination of audit, tax and business advisory in Addington aims to offer accessible, tailored advice for clients focused on running and growing their businesses.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

PKF Goldsmith Fox shows solid presence on Google Business Listings with a health score of 4.8 out of 10, indicating room for improvement. The listing already provides a phone number, website link, claimed status, and an open-for-business indicator, which helps customers find and contact the firm. The most notable findings are the established contact details and verified listing, alongside gaps in description, logo, and ongoing photo updates.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
PKF Goldsmith Fox
3
PKF Goldsmith Fox✓✓
4.4 ★★★★★ (7)
Accountant · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #130 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

PKF Goldsmith Fox shows an above‑average health score of 6.6/10, indicating solid overall Google review performance for an accounting firm. The strongest finding is a good rating confidence that exceeds the local median, while listing engagement remains a key area for improvement. Customers respond positively to the firm's established presence, and more reviews support credibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
PKF Goldsmith Fox
OverviewReviewsPhotosAbout
4.4★★★★★7 reviews
5
4
3
2
12
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #83 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

PKF Goldsmith Fox shows a below-average health score for Google Maps search at 3.2/10. The business ranks in some broader maps queries and has several strong local keywords where it already performs well, such as "auditor in Clifton-Sumner" and "auditor in Westmorland." The main opportunity is to improve the aggregate and suburb-specific maps visibility, with initial focus on ensuring the listing address aligns with local queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
2Top three for "auditor" in 2 suburbs, seen in 37
1
Audit New Zealand5.0 ★ (3) · Accountant
2
Grant Thornton4.3 ★ (6) · Accountant
3
PKF Goldsmith Fox14.4 ★ (7) · Accountant
4
SOM Accounting5.0 ★ (14) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #167 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

PKF Goldsmith Fox shows a below-average health for social presence, with a health score of 4.2 out of 10. The main takeaway is that LinkedIn is active, but several key profiles are missing or underdeveloped, notably Facebook, TikTok, Yellow, and LinkedIn, which limits local visibility and customer trust.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/pkf-goldsmith-fox) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
15 checks on your listings and social. You're seeing 4 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Gpkf goldsmith fox addington-middleton
AllImagesMapsNews
LinkedInpkf-international-limitedPKF Goldsmith Fox | LinkedIn✓
InstagrampkfgoldsmithPKF Goldsmith Fox | Instagram3
FacebookNo account found1
TiktokNo account found2
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #144 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
pkf goldsmith fox addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

PKF Goldsmith Fox shows an average overall health for on-page SEO, indicating room for targeted improvements. Strengths include a strong on-page SEO score in the top 10% and a valid favicon, a compact page size and adequate text for clarity, plus no use of frames. The most impactful opportunities are refining the meta description and title tag lengths, improving text-to-page size balance, removing render-blocking resources, and fixing mixed content.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pkfgf.co.nz✓3
✓On-page score
✓Favicon
1Meta description
2Page title
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

PKF Goldsmith Fox shows strong overall website traffic health with room to grow paid activity. Organic traffic is excellent, ranking in the local top 10% and delivering value, while paid metrics show opportunities to begin targeted campaigns. The main takeaway is solid organic visibility and potential gains from measured paid initiatives to expand reach and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
PKF Goldsmith FoxNot in these results
About 505 visits a month from search, across 138 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #39 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

PKF Goldsmith Fox's published hours align well with several mid-week peaks, particularly on Thursday mornings and afternoons, showing good coverage of high-demand windows. However, the firm misses several weekend peaks-Sunday and Saturday afternoons-when local searches are high but the office is closed. There are no open hours during low-demand periods, so published hours are efficient overall but miss weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
PKF Goldsmith Fox
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#95of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #95 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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