marketbaseExclusive Marketbase Report
Prepared for

P.L. Berry & Associates

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

P.L. Berry & Associates

Law firm · Christchurch Centre, Christchurch

Where you stand#146of 216 lawyers
Overall health3.3/10across the eight areas

Going well

08Opening hours9.907Google search and traffic6.0

Where we can help

05Facebook page5.102Reviews3.804Listings and social3.301Google listing2.603Map positions1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

P.L. Berry & Associates is a patent attorney firm based in Christchurch Central City that specialises in intellectual property for New Zealand and Australia. They prepare and file IP applications, develop pragmatic IP strategies and manage IP portfolios. The practice also advises on infringement and licence matters, offering a mix of prosecution, portfolio management and dispute guidance for inventors and businesses.

P.L. Berry & Associates is a firm of patent attorneys located in Christchurch Central City. They describe themselves as specialists in intellectual property for New Zealand and Australia, working with inventors and businesses to secure rights and manage protection.

Their services include identifying and protecting IP, devising straightforward, cost-effective IP strategies, and preparing and filing applications in New Zealand and worldwide. They guide applications through examination to grant and handle ongoing IP management tasks.

IP management work listed on their site includes maintaining IP portfolios, and preparing or reviewing licence agreements, co-existence and confidentiality agreements, and assignments. They also review existing IP protection and advise on optimising a portfolio.

The firm states it can advise and assist with IP problems such as alleged infringement, defending against accusations of infringement, and opposing third-party applications. Clients give an average rating of 4.6. Locally, P.L. Berry & Associates is distinguished by its patent-focused practice and a full range of prosecution, portfolio and dispute-related services in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

P.L. Berry & Associates shows a low overall health on Google Business Listing, at 2.2 out of 10. The listing already has essential contact details and a website link, but key gaps remain. The strongest existing strengths are a valid listing title, open-for-business status, a listed website, a phone number and a full address. Primary opportunities focus on ownership, description, photos and a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
2.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
P.L. Berry & Associates
3
P.L. Berry & Associates1✓
Own this business?
4.6 ★★★★★ (5)
Law firm · Christchurch Centre
Open 5 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch lawyers · 216 businesses
You are #161 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

P.L. Berry & Associates shows a below-average health score of 3.9 out of 10, indicating there is meaningful room for improvement in Google review performance. The strongest current signals are steady review counts and a mid-point star rating, with room to lift toward the top 25%. A key opportunity is engaging with customers by replying to reviews to build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
P.L. Berry & Associates
OverviewReviewsPhotosAbout
4.6★★★★★5 reviews 3
5
4
3
2
1
2How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #134 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

P.L. Berry & Associates shows a very low Google Maps health score of 0.9/10, indicating limited visibility in Maps searches. The top findings show strength in ranking for several Richmond-area terms (law firm, lawyer) but overall growth is needed to reach broader and borough-specific queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
law firm
1Seen in 1 search across Christchurch, top three in none
1
Saunders & Co Christchurch4.9 ★ (540) · Law firm
2
Hatherly Loughnan4.4 ★ (8) · Law firm
3
O'Malleys Lawyers4.5 ★ (56) · Law firm
4
Shirley Law3.6 ★ (25) · Law firm
↓
P.L. Berry & Associates2Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #193 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

P.L. Berry & Associates shows a very low health score for social presence, at 0.6 out of 10. The most impactful findings are the absence of active profiles on Instagram, Facebook and TikTok, and the missing Yellow Directory and LinkedIn listings. Focusing on these five profiles will improve visibility and trust with local clients.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/p-l-berry-and-associates-christchurch) found via: Google search results.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/pl-berry-associates) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gp.l. berry & associates christchurch centre
AllImagesMapsNews
Yelpp-l-berry-and-associates-christchurchP.L. Berry & Associates | Yelp✓
Lawzana Lawyerpl-berry-associatesP.L. Berry & Associates | Lawzana Lawyer✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #145 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYelpLawzana LawyerYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
p.l. berry & associates christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

P.L. Berry & Associates shows a below-average on-page SEO health score of 4.0 out of 10, indicating limited overall optimisation. The most notable findings are a relevant title tag and a fast page load time under 3 seconds, plus a relevant meta description. Opportunities lie in improving the meta description length, adjusting the title tag length, adding a favicon, and addressing the high text-to-page size ratio.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒plberry.co.nz✓✓
✓Page load speed
1Separate sites linking to you
2Meta description
3Page title
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

P.L. Berry & Associates shows a solid overall website traffic health score of 6.6 out of 10, indicating above-average performance for the local market. The strongest signal is solid organic traffic with room to grow, while paid traffic remains underdeveloped. The top opportunities focus on launching targeted paid campaigns and improving keyword coverage to lift visibility and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
P.L. Berry & AssociatesNot in these results
3About 61 visits a month from search, across 59 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #87 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

P.L. Berry & Associates shows strong alignment with Christchurch demand during weekday midday and late-morning peaks, with key matches on Tuesday and Thursday lunchtime hours. The firm misses notable demand on weekend afternoons and a Wednesday late-afternoon slot where searches are active while the office is closed. No low-demand open hours were detected, suggesting current hours are efficient overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
P.L. Berry & Associates
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #3 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#146of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #146 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 216 lawyers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for