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Plan & Protect

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Plan & Protect

Insurance broker · Christchurch Centre, Christchurch

Where you stand#80of 121 insurance brokers
Overall health3.4/10across the eight areas

Going well

08Opening hours10.005Facebook page6.302Reviews6.2

Where we can help

04Listings and social4.301Google listing3.803Map positions2.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Plan & Protect is an insurance broker based in Christchurch Central City offering business and personal insurance advice across Christchurch and Canterbury. They provide tailored cover for businesses and families, with a local team that supports small-business owners and individuals through policy selection and claims support.

Plan & Protect is an insurance broker located in Christchurch Central City that offers business and personal insurance advice across Christchurch and Canterbury. The firm describes itself as providing comprehensive cover options for local businesses and families and operates from the central Christchurch area.

They specialise in business insurance and personal insurance advice, drawing on experience with policy changes, exclusions, and cover tailored to family and business needs. Services noted in the source material include helping clients review existing policies, arrange new cover, and make adjustments for life changes such as planned travel or changing health circumstances.

Customers tend to report a supportive, hands-on experience with named brokers mentioned in reviews. Feedback highlights helpfulness when making claims, clear guidance through policy changes, and practical support for small-business owners. Review themes emphasise trust, personalised attention from brokers, and ease of dealing with the team.

Locally, Plan & Protect is distinguished by its Christchurch Central City presence and a small-team approach that names individual brokers in customer feedback. This local focus and emphasis on assisting both small businesses and families are consistent themes in descriptions and reviews, positioning the firm as an accessible broker for Canterbury clients.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Plan & Protect shows an above-average health with room to improve, scoring 3.9 out of 10. The listing already provides a phone number, website link, claimed status, and a visible title, which helps customers connect and learn more. The main gaps relate to a missing logo and a modest description, with ongoing photo growth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Plan & Protect
3
Plan & Protect✓✓
5.0 ★★★★★ (11)
Insurance broker · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Providing comprehensive business insurance and personal insurance advice for businesses and families across Christchurch and Canterbury.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #75 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Plan & Protect's Google Business health sits at 6.3 out of 10, which is above average and indicates solid performance with room to grow. The top finding is a strong star rating, placing the business in the top 10% for customer satisfaction. A key opportunity is improving engagement by replying to reviews to build trust with customers.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
6.2Good
What customers seeWhere you rank
9:41
Plan & Protect
OverviewReviewsPhotosAbout
5.0★★★★★11 reviews 3
5
4
3
2
1✓
knowledgeable staff 5policy options 4helpful 3fast responses 2understanding insurance 2medical condition 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #47 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Plan & Protect shows a low health score for Google Maps search performance, indicating limited visibility. The strongest positioning is in the Sydenham, Waltham and Marshland areas with top keywords like insurance agency and broker in those suburbs ranking in the mid-teens. The main opportunity is to verify listing accuracy and improve maps-related signals to lift overall and suburb scores.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
2.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Seen in 4 searches across Christchurch, top three in none
1
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
2
QuoteHub5.0 ★ (2) · Insurance broker
3
Smiths Insurance and KiwiSaver5.0 ★ (1) · Insurance broker
4
GSI South5.0 ★ (14) · Insurance broker
↓
Plan & Protect2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #91 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Plan & Protect has a below-average health score for social presence at 3.8 out of 10, indicating overall exposure and trust are limited across key platforms. The most notable finding is a strong LinkedIn Company listing already in place, which supports professional reach. Improvement should prioritise Instagram and TikTok while maintaining the existing Facebook profile to broaden local visibility and engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Gplan & protect christchurch centre
AllImagesMapsNews
Finance Advisers Providerplan-and-protect-limited-christchurch-FSP704731Plan & Protect | Finance Advisers Provider
LinkedInplanandprotectPlan & Protect | LinkedIn
FacebookplanandprotectnzPlan & Protect | Facebook3
CheckMyBuilderplan-and-protect-limitedPlan & Protect | CheckMyBuilder
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch insurance brokers · 121 businesses
You are #70 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInCheckMyBuilderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
facebook
planandprotectnz✓
170 followers 2
Dan and Chelsea are here to help you navigate the world of insurance with quality advice3
FollowMessage
🌐 planandprotect.co.nz✓
☎ +64 3-377 5489✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #46 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Plan & Protect shows a very low on-page SEO health score of 0.5 out of 10 for the homepage, indicating a weak technical baseline. Two of the top findings are missing meta description and title tag, which hurt visibility and click-through rates, plus no valid favicon detected.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒planandprotect.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Plan & Protect shows very low website traffic health with a score of 0.7/10, indicating limited organic and paid visibility. Key findings include near-zero earned organic traffic value and no organic keywords in the top 100, plus no measurable paid traffic. Focus on local content, on-page SEO, basic backlinks, and small paid campaigns to begin building visibility and attract local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Plan & ProtectNot in these results3
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Plan & Protect's temporal alignment with local demand cannot be fully assessed because no city-level popularity data is available. The health score is low (2.3/10). There are no documented strong-alignment or missed-opportunity hours in the supplied data. Short-term steps: gather local search and enquiry patterns, and run a short trial of adjusted hours to see if customer activity shifts into different time windows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Plan & Protect
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#80of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #80 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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