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Platinum Aesthetics

Beauty salon · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Platinum Aesthetics

Beauty salon · Burwood, Christchurch

Where you stand#486of 570 beauty businesses
Overall health1.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

08Opening hours5.803Map positions4.402Reviews2.201Google listing1.904Listings and social1.305Facebook page0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Platinum Aesthetics is a lash-focused beauty studio in Burwood, Christchurch. The salon specialises in lash extensions and retention, operating from a recently transformed studio space. Customers note a welcoming, calm environment and strong retention results. The owner aims to create a comfortable, personalised experience for clients seeking professional lash services in the eastern Christchurch neighbourhood.

Platinum Aesthetics is a lash-focused beauty studio located in Burwood, Christchurch. The practice operates from a recently transformed studio space that the owner has developed specifically for lash work. Its location in the Burwood area means it serves clients from nearby suburbs as well as those travelling across Christchurch for a lash appointment.

The studio specialises in eyelash extensions and related lash services, with an emphasis on retention. Services are tailored to individual client needs, and the environment is arranged to support focused, one-on-one appointments. Equipment and furnishings have been adapted to create a purpose-built space for lash application and aftercare.

Customers commonly report a calm, welcoming atmosphere and comment on the studio's vibe and client care. Reviews reference the space itself as thoughtfully set up and describe the service as attentive, with practitioners who take time to create a relaxed appointment. Several clients note consistently good retention, suggesting follow-up and application techniques that support longer-lasting lash sets.

Locally, Platinum Aesthetics is distinguished by its dedicated lash studio environment and attention to client comfort. The combination of a remodelled space, a clear focus on lash retention, and a calm appointment experience characterises how clients encounter the salon. Those seeking specialist lash services in eastern Christchurch will find a small, client-centred studio in Burwood.

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01Google listingMarketbase business report

Your Google listing

Platinum Aesthetics shows a low overall Google Business health, with clear areas to improve. The strongest current finding is that the listing is claimed and has a full address and a website link, which helps customers access information. Primary improvement areas include adding a phone number, a logo, and more descriptive content to better engage local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Platinum Aesthetics
3
Platinum Aesthetics✓✓
5.0 ★★★★★ (2)
Beauty salon · Burwood
Open 3 days · late Wed and Thu ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #463 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Platinum Aesthetics shows a low overall health in Google reviews (2.2/10), but has some positive momentum. The key finding is a top-10% star rating, indicating strong customer satisfaction. However, the business has not engaged with customers through responses to reviews, and needs more total reviews to build confidence and improve trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Platinum Aesthetics
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
lashes 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #445 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Platinum Aesthetics shows an average health score in Google Maps search performance, indicating room for steady improvement in visibility. The strongest current standing is for eyelash and beauty related queries in Burwood, with top rankings for an eyelash salon in Burwood and related terms. Opportunities lie in expanding aggregate and borough presence to move higher in local results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
4.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 3
1
Becca Eve Beauty5.0 ★ (30) · Beauty salon
2
Lash Habit5.0 ★ (1) · Beauty salon
3
Platinum Aesthetics25.0 ★ (2) · Beauty salon
4
Beauty by Nely5.0 ★ (9) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #320 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations & Social Presence shows a moderate overall health score, reflecting room for growth in social profiles and local listings. The strongest achievements are a very high-trust Facebook presence and a Fresha directory listing, which can help attract clients beyond core channels. Opportunities include improving TikTok trust linkage, adding a LinkedIn presence, and boosting Neighbourly and NoSecretSalon listings.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gplatinum aesthetics burwood
AllImagesMapsNews
Instagramplatinum.aesthetics_Platinum Aesthetics | Instagram✓
Tiktok@ashleighandburwoodPlatinum Aesthetics | Tiktok2
Freshalp/en/tt/facials/in/au-sydney/burwoodPlatinum Aesthetics | Fresha
Facebookde9jaspirittalenthuntPlatinum Aesthetics | Facebook1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #494 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
platinum aesthetics burwood
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Platinum Aesthetics shows an overall health score of 3.2 out of 10 for on-page SEO, which is below average. The most relevant findings are a missing homepage Title Tag and a missing Meta Description, both limiting visibility and click-throughs. There is also no valid favicon detected, affecting brand presence in browsers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒platinumaesthetics.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Platinum Aesthetics shows below average website traffic health with room for improvement. The most important findings are that organic traffic value is near zero and there are no organic keywords in the top 100 results, indicating weak visibility. Paid traffic shows no clear spend or measurable activity, suggesting limited paid opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Platinum AestheticsNot in these results3
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Platinum Aesthetics shows partial alignment: the salon is open during several strong midweek demand windows (notably Tuesday 10-11am and Wednesday 3pm, and Thursday 4-5pm), but it is closed for many popular Saturday hours. Total weekly open hours match high-demand slots in part, yet 38 high-demand hours are missed. The gap around Saturday midday and afternoon suggests a clear scheduling opportunity to capture more local demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.8Room to grow
What customers seeWhere you rank
9:41
Platinum Aesthetics
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-5pm
Wednesday9:30am-7pm
Thursday9:30am-9pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #242 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#486of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #486 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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