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Platinum Smile

Dentist · Saint Heliers, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Platinum Smile

Dentist · Saint Heliers, Central Auckland

Where you stand#229of 277 dentists
Overall health1.7/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

08Opening hours5.004Listings and social4.805Facebook page4.701Google listing3.502Reviews2.103Map positions2.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Platinum Smile is an Invisalign-focused dental service connected with St Heliers Dental Centre in Saint Heliers, Auckland. It offers individually designed treatment planning, a free consultation, Invisalign treatment, teeth straightening and orthodontic care, along with complimentary whitening and a best price guarantee as part of its listed offer.

Platinum Smile is an Invisalign-focused dental service associated with St Heliers Dental Centre in Saint Heliers, Auckland. It supports customers considering invisible braces for teeth straightening and orthodontic treatment, with plans described as being individually designed for each person's needs.

The service begins with a free consultation for people interested in Invisalign. This consultation provides an opportunity to discuss their smile and consider the treatment approach. The listed Auckland offer also includes $1,000 off Invisalign treatment, free whitening and a best price guarantee.

A review describes the service as affordable and highlights satisfaction with the final result. Together with the free consultation, the offer gives customers a straightforward starting point for discussing Invisalign and the possible next steps for their smile.

Platinum Smile's local focus is its connection with St Heliers Dental Centre and its emphasis on Invisalign treatment in Saint Heliers. The individually designed approach, consultation option and listed treatment inclusions distinguish it as a local service for Auckland customers exploring invisible orthodontic care.

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01Google listingMarketbase business report

Your Google listing

Platinum Smile's Google Business Listing health is below average, scoring 3.5 out of 10. The listing has a business name, phone number, full address, open status and claimed ownership, giving customers essential ways to identify and contact the business. The most important gaps are the missing website link and limited photos, which reduce the information available to customers comparing local options.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Platinum Smile
3
Platinum Smile✓✓
5.0 ★★★★★ (1)
Dentist · Saint Heliers
Open 5 days · late Tue and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Individually designed for your needs So you've decided Invisalign is for you, but what happens next? Simply visit St Heliers Dental Centre Auckland for a Free consultation to discuss your smile. Special Auckland Invisalign Offer - Limited Time Only! We are currently offering a special incorporating two discounts for patients interested in Invisalign invisible braces for Teeth Straightening/Orthodontics. 1. A Free Consultation 2. $1000 off our Invisalign Treatment! 3. Free whitening 4. Best Price Guarantee

2
Google listingCentral Auckland dentists · 277 businesses
You are #181 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Platinum Smile has a low Google Business review health score of 2.1 out of 10. Its star rating is among the highest in the local market, but the business has few reviews and no owner replies, limiting confidence for customers comparing providers. Building review volume and responding consistently are the clearest priorities for strengthening credibility while protecting the strong rating.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.1Room to grow
What customers seeWhere you rank
9:41
Platinum Smile
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland dentists · 277 businesses
You are #219 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Platinum Smile has a low Maps search health score of 2.1 out of 10, indicating limited visibility across Auckland and Saint Heliers. The strongest results are for cosmetic dentist and teeth whitening searches in Saint Heliers, ranking sixth and eighth respectively. The main opportunity is to appear more often in wider suburb and local Maps searches by consistently requesting customer reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Seen in 3 searches across Central Auckland, top three in none
1
Natural Smile EastMed Dental5.0 ★ (51) · Dentist
2
Dr Dave Richards Dentist Auckland5.0 ★ (120) · Dentist
3
Lumino St Heliers5.0 ★ (39) · Dentist
4
Glendowie Dental Centre4.7 ★ (71) · Dentist
↓
Platinum Smile2Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #220 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Platinum Smile has an Average citations and social presence health score of 4.7 out of 10. The main gaps are the lack of active Facebook and TikTok profiles, while Instagram is discoverable only through search and is not linked from the website or Google listing. Missing Infobel and Cylex listings also limit the places where potential customers can confirm the business.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Gplatinum smile saint heliers
AllImagesMapsNews
ServiceFinderSt-Heliers-Medical-Centre-192322Platinum Smile | ServiceFinder
Instagramplatinumdental.smilesPlatinum Smile | Instagram2
FacebookNo account found1
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #145 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Platinum Smile has no Facebook page that customers can find, which removes a common way to confirm the business is real, understand what it offers and send a message before booking. That is unusual in this local market: 150 of 277 businesses have a findable page. The gap leaves customers without a clear Facebook presence for Invisalign and dental care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
platinum smile saint heliers
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gplatinum smile website
AllMapsImagesNews
Google Mapsgoogle.com › mapsPlatinum Smile - Saint Heliers, Central Auckland
Your websiteNo website of your own1
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Platinum SmileNot in these results
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Platinum Smile covers 72% of the week's customer traffic, while 7 open hours fall in quiet times, so the hours are partly well aimed and one Saturday gap remains. Saturday 9am to 3pm is closed while the market is busy, so customers meet a closed door. Platinum Smile should open Saturday 9am to 1pm, letting customers arrive and be served during the busiest part.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.0Room to grow
What customers seeWhere you rank
9:41
Platinum Smile
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-7pm
Wednesday8am-5pm
Thursday8am-7pm
Friday8am-3pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #140 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 45 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#229of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #229 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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