marketbaseExclusive Marketbase Report
Prepared for

Polish Me Off

Nail salon · Woolston, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Polish Me Off

Nail salon · Woolston, Christchurch

Where you stand#407of 570 beauty businesses
Overall health2.9/10across the eight areas

Going well

04Listings and social6.1

Where we can help

03Map positions3.908Opening hours3.902Reviews3.705Facebook page2.701Google listing1.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Polish Me Off is a home-based nail salon in Waltham, Christchurch, offering professional, private nail care using European-made gel products. The salon specialises in structured gel manicures and hand-painted nail art, with a focus on natural nail health, hygiene and inclusivity. Clients cite personalised service and consistent attention to detail as key features.

Polish Me Off is a professional, home-based nail salon located in Waltham, Christchurch. The salon operates from a private, relaxing environment and uses European-made gel products intended to support natural nail health.

Services focus on structured gel manicures designed to encourage natural nail growth, plus hand-painted nail art with custom designs. The salon emphasises hygiene and comfort, and lists inclusivity as a core value, welcoming clients of different genders and backgrounds.

Clients consistently comment on personalised, attentive service and reliable results. Reviews note that the technician, Jasmine, is skilled at delivering detailed, creative designs and is accommodating with bookings and enquiries. Many customers describe the space as welcoming and affirm the salon's commitment to making clients feel comfortable and respected.

Locally, Polish Me Off is positioned as a niche, client-focused nail specialist in Christchurch's Waltham neighbourhood. Its combination of structured gel work, bespoke nail art and a private, home-based setting defines the customer experience. The salon's stated hygiene standards, use of European gel products and emphasis on inclusivity are the practical features that distinguish it for customers seeking careful, personalised nail care.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Polish Me Off shows a low overall health in its Google Business Listing with room for improvement. The listing already has a claimed status, a complete address, and a main image, which support visibility. The top findings are gaps in a website link, phone number, and logo that affect accessibility and brand recognition.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Polish Me Off
Polish Me Off✓✓
5.0 ★★★★★ (14)
Nail salon · Woolston
Open 6 days · late Tue, Wed and Fri ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business

A professional, home-based nail salon offering premium nail care in a private, relaxing environment. We specialise in enhancing natural nail health using only the highest quality, European-made gel products. With over 150 five-star reviews, our clients value the consistent excellence, attention to detail, and personalised service they receive. Our expertise includes: • Structured gel manicures designed to support natural nail growth • Hand-painted nail art with a focus on custom, creative designs • A strong commitment to hygiene, comfort, and inclusivity—this is a safe space for everyone Experience beautiful nails that are healthy, long-lasting, and uniquely yours.

Google listingChristchurch beauty · 570 businesses
You are #470 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Polish Me Off shows an average Google review health with a 3.8/10 score. The top strength is a stellar star rating in the top 10%, indicating strong customer satisfaction, while engagement with reviews remains very low as no responses have been posted. The business should leverage its solid rating but improve owner engagement to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Polish Me Off
OverviewReviewsPhotosAbout
5.0★★★★★14 reviews 3
5
4
3
2
1✓
nail tech 5friendly staff 5welcoming atmosphere 3accommodating 3nail repair 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #361 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Polish Me Off shows a below-average health score in Google Maps search, with meaningful visibility in a few key queries. Strength lies in ranking well for nails and beauty terms in Waltham and Opawa, suggesting solid brand relevance locally. An opportunity exists to bolster aggregate and borough visibility to move toward a healthier overall profile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
3.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
2Top three for "nail salon" in 2 suburbs, seen in 6
1
House of Nails Ferrymead5.0 ★ (100) · Nail salon
2
My Nails The Tannery4.6 ★ (28) · Nail salon
3
Taylored Nails4.9 ★ (11) · Nail salon
4
Swanky Nails by Tania4.9 ★ (16) · Nail salon
↓
Polish Me Off1Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #348 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Polish Me Off shows solid health at 4.7 out of 10, reflecting steady online presence but room for growth. The most notable findings are a very strong Facebook presence and a well-maintained Fresha listing, which can help attract new clients, alongside opportunities to expand on Instagram and explore GrabOne and TikTok directories for broader reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gpolish me off woolston
AllImagesMapsNews
Instagrampolish_me_off_Polish Me Off | Instagram✓
FacebookJasmineSinclairNailArtistPolish Me Off | Facebook✓
Freshalp/en/bt/nail-salons/in/nz-christchurch/woolstonPolish Me Off | Fresha3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
facebook
✓
JasmineSinclairNailArtist✓
523 followers 2
Home salon based in Waltham CHCH 🖤 Gel services only Russian Manicures Overlays Natural looking extensions Handpainted nail art
FollowMessage
★ 9 reviews · recommended
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #414 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Polish Me OffNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Polish Me Off's opening hours largely align with local demand but leave notable weekend and late‑afternoon gaps. Peak alignment is strong on Tuesday mornings (10-11am) and mid‑week afternoons (Wednesday 2-4pm). Missed opportunities include Thursday late afternoons (3-5pm) and Saturday early afternoon (1-2pm) when demand is high but the salon is closed. No low‑demand wasted hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.9Room to grow
What customers seeWhere you rank
9:41
Polish Me Off
OverviewReviewsPhotosAbout
Hours 1
Monday10am-3:30pm
Tuesday10am-8:30pm
Wednesday10am-8:30pm
Thursday10am-2pm
Friday10am-8:30pm
SaturdayClosed
Sunday2am-8am
Opening hoursChristchurch beauty · 570 businesses
You are #347 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#407of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #407 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for