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Polished

Beauty salon · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Polished

Beauty salon · Addington-Middleton, Christchurch

Where you stand#239of 570 beauty businesses
Overall health5.8/10across the eight areas

Going well

08Opening hours9.707Google search and traffic8.605Facebook page7.104Listings and social6.1

Where we can help

02Reviews1.301Google listing0.603Map positions0.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Polished is a Riccarton-based beauty studio in Christchurch specialising in nail couture and related nail services. Located in the Riccarton area, Polished offers professional manicures, nail art and treatments in a studio setting. Customers can expect focused nail care and styling from a team that positions itself around curated nail design and upkeep.

Polished is a beauty studio located in Riccarton, Christchurch, that focuses on nail couture and nail services. The business presents itself under the single-name brand Polished and operates in the local Riccarton neighbourhood, serving clients who seek professional nail styling and maintenance.

Services emphasise nail couture, including manicures, nail art and ongoing nail upkeep. The limited online material identifies nail design as the core offering, and the studio describes its service focus around curated nail finishes and treatments geared to personal style.

Customer feedback averages a four-star rating, indicating generally positive experiences. Review themes point to consistent satisfaction with nail results and a reliable studio experience, with customers typically noting solid service quality and predictable outcomes for appointments.

Locally, Polished is distinguished by its Riccarton location and its clear positioning as a specialist nail studio. Clients looking for a Christchurch salon centred on nail couture and routine nail care will find a focused set of services and a neighbourhood studio atmosphere at Polished.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Polished's Google Business listing shows a very low health score, indicating significant room for improvement. The current strengths include a clear listing title, a phone number, a full address and a main image, which help customers find and contact the studio. Opportunities focus on claiming the listing, adding a website link, expanding the description, uploading more photos, and including a logo.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Polished
Polished1✓
Own this business?
4.0 ★★★★★ (2)
Beauty salon · Addington-Middleton
Open 5 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch beauty · 570 businesses
You are #534 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Polished shows a very low overall health score for Google reviews, indicating limited review activity and engagement. The top findings point to improving response rate, while rating and total reviews are in early stages and gradually improving as more feedback is collected.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Polished
OverviewReviewsPhotosAbout
4.0★★★★★2 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #496 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Polished in Riccarton shows very low overall health on Maps, with a 0.5/10. The strongest insight is modest visibility in city‑wide maps queries and a minimal local presence in the borough. The top keyword ranking is beauty salon in addington-middleton, at position 17, indicating room to improve local search relevance for nail services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Lydia Harré Aesthetic Creatives5.0 ★ (24) · Beauty salon
2
Beauty Is...5.0 ★ (22) · Beauty salon
3
The Villa Retreat5.0 ★ (11) · Beauty salon
4
High End Beauty4.9 ★ (81) · Beauty salon
↓
Polished2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #536 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Polished shows a low overall health score of 2.6 out of 10 for social and directory presence, indicating significant room for improvement. The strongest recent asset is a very high trust Facebook profile, while Fresha visibility adds some reach beyond the core listing.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gpolished addington-middleton
AllImagesMapsNews
FacebookvanitisixPolished | Facebook✓
Instagrampolishedbybella_Polished | Instagram✓
Freshalp/en/tt/gel-nails/in/nz-christchurch/addingtonPolished | Fresha3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
vanitisix✓
799 followers 2
Beautiful Award Winning Nails @POLISHED Nail Couture by Rachel Stevens By appointment only.3
FollowMessage
★ 4 reviews · recommended 1
🌐 polishednails.co.nz✓
☎ +64 21 674 083✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #166 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Polished shows an above-average on-page SEO health score of 7.1 out of 10, indicating solid optimisation for a local audience. The most notable findings include an outstanding on-page SEO score in the top 10% and a valid favicon, plus no render-blocking resources and a compact page under 256KB. Opportunities focus on meta description, title tag length, and SEO-friendly URL structure.

Strengths

  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒onuniverse.com✓3
✓Separate sites linking to you
✓The shape of your link profile
1Meta description
2Page title
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Polished shows a strong overall health for website traffic with a score of 8.3 out of 10, indicating solid performance relative to peers. The most notable findings are solid organic traffic value in the 50-75% range and a local traffic share in the same band, suggesting steady attraction of visitors. Attention should be paid to paid traffic gaps that limit growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
PolishedNot in these results
About 714 visits a month from search, across 167 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #83 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Polished's opening hours largely match Christchurch demand but leave notable gaps during weekday and weekend peak windows. The studio is open for most high-demand times, especially weekday mid-mornings and mid-afternoons and busy Saturday afternoons, and it has no low-demand open hours. However, several popular Monday and Sunday afternoon slots are closed and could be worth testing to capture additional customers.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.7Strong
What customers seeWhere you rank
9:41
Polished
OverviewReviewsPhotosAbout
Hours ✓
MondayClosed
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-8pm
Saturday9am-8pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #19 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#239of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #239 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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