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Ponsonby Dental Boutique

Dentist · Freemans Bay, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Ponsonby Dental Boutique

Dentist · Freemans Bay, Central Auckland

Where you stand#110of 277 dentists
Overall health6.1/10across the eight areas

Going well

01Google listing9.607Google search and traffic7.208Opening hours7.202Reviews6.6

Where we can help

03Map positions5.104Listings and social5.005Facebook page4.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ponsonby Dental Boutique is a dentist in Ponsonby, Auckland, offering general, cosmetic, emergency and orthodontic care. Its services include dental implants, smile makeovers and braces. The clinic describes a calm, non-judgemental environment and uses technology such as 30-second x-rays designed to make examinations more comfortable for patients.

Ponsonby Dental Boutique is a dental clinic in Ponsonby, Auckland, providing general dentistry and a range of treatment options for local patients. The clinic presents its approach as focused on comfortable care and helping patients feel at ease during appointments.

Its services include cosmetic dentistry, dental implants, emergency dentistry and smile makeovers. The clinic also offers orthodontic services, including braces, alongside general dental treatment. It uses technology such as 30-second x-rays, which are designed to reduce discomfort during imaging and support diagnosis and treatment planning.

Customers commonly describe the team as caring, attentive, professional and gentle. Review themes include a calm experience, clear care through consultations and follow-ups, and support for patients who have concerns about pain. Reviews also mention treatment for both adults and children, including orthodontic care, as well as customers returning to the clinic over several years.

Ponsonby Dental Boutique combines general, cosmetic, emergency and orthodontic services in a Ponsonby setting. Its local character comes through in the emphasis on a soothing, non-judgemental environment, modern diagnostic equipment and care that aims to make dental visits more comfortable for a wide range of patients.

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01Google listingMarketbase business report

Your Google listing

Ponsonby Dental Boutique has a very high Google Business Listing health score of 9.6 out of 10. The listing includes the core details customers need, including the business name, website, trading status, claimed ownership and phone number. The main focus is keeping the strong photo presence current and removing categories when services are no longer offered.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
9.6Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Ponsonby Dental Boutique
1
Ponsonby Dental Boutique✓✓
4.8 ★★★★★ (76)
Dentist · Freemans Bay2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We want you to feel amazing about your oral wellness. Not just twice a year, but every time you take a bite, tell a joke, or laugh. That’s why our team of dentist in Ponsonby decided to remake the entire experience. We combine treatment you trust with a team who’ll never judge, and an environment that soothes. We invest in the latest technology, like 30-second x-ray machines that won’t poke the roof of your mouth or make you gag. These tools allow us to produce more accurate diagnoses, craft finer restorations, deliver more beautiful aesthetics, and make your experience more comfortable. We have professional dentist who provides every dental service like-dental implant, cosmetic dentistry, emergency dentistry service, smile makeovers etc.

Google listingCentral Auckland dentists · 277 businesses
You are #11 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ponsonby Dental Boutique has an above-average Google review health score of 6.6 out of 10. Its rating and review count are ahead of half the local market, giving customers enough evidence to view the clinic as established. The main weakness is response rate, with some reviews answered but long gaps where no owner response is visible. Consistent replies would strengthen engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
Ponsonby Dental Boutique
OverviewReviewsPhotosAbout
4.8★★★★★76 reviews
5
4
3
2
13
welcoming staff 16wisdom tooth removal 9braces 5caring dentist 4clean clinic 4relaxed atmosphere 3
2How far your rating and your review count together can be trusted
F
Food R.★ · 2 months ago

I’d avoid this place.

Response from the owner1

We strive to provide excellent care and always appreciate feedback. However, we have no record of an individual with this name or circumstances ever visiting our practice.. It is possible you may have...

J
John C.★ · 2 months ago

Response from the owner

We strive to provide excellent care and always appreciate feedback. However, we have searched our records and have no record of a patient by this name. It is possible you may have intended to leave th...

Google reviewsCentral Auckland dentists · 277 businesses
You are #95 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ponsonby Dental Boutique has an Average Maps Search Performance health score of 5.1 out of 10. It ranks strongly for several Ponsonby searches, including dental implants and prosthodontics at position 1, while local suburb visibility remains below half the field. The key priority is to maintain a regular review request, supporting visibility both in Ponsonby and across surrounding suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
2Top three for "cosmetic dentist" in 1 suburb, seen in 17
1
Freemans Bay Dental Centre4.7 ★ (47) · Dentist
2
Accent Dentists5.0 ★ (354) · Dentist
3
Re Dental Clinic5.0 ★ (110) · Dentist
4
Keith Nelson & Associates4.8 ★ (83) · Dentist
↓
Ponsonby Dental Boutique1Further down, below the first results
Map positionsCentral Auckland dentists · 277 businesses
You are #136 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ponsonby Dental Boutique has an Average health score of 4.9 out of 10 for its social and directory presence. A TikTok profile and Infobel listing provide some established visibility, but active Facebook and Instagram profiles were not found. Three relevant directory listings - Cylex, Dentist NZ and OpenLocally - are also missing, limiting the places where customers can find or verify the business.

Strengths

  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/ponsonby_dental_boutique) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Gponsonby dental boutique freemans bay
AllImagesMapsNews
Infobelponsonby_dental_boutiquePonsonby Dental Boutique | Infobel✓
Tiktok@ponsonbydentalboutiquePonsonby Dental Boutique | Tiktok✓
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #139 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Ponsonby Dental Boutique is missing a findable Facebook page, which means customers cannot use Facebook to confirm the clinic is real, see recent work, or send a message. That is unusual in the local market: 150 of 277 businesses have a page that can be found. The practical gap is visibility at a point where customers commonly check before making contact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
ponsonby dental boutique freemans bay
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒183ponsonbydental.co.nz3✓1
✓Favicon
✓Page load speed
2On-page score
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Gdentist ponsonby
AllMapsImagesShopping
321No ads from you on any search
keithnelson.co.nzKeith Nelson Family Dentist Ponsonby. Freemans Bay. Auckland
www.ponsonbyteeth.co.nzPonsonby Teeth | Experienced and Trusted Dental Care in ...
183ponsonbydental.co.nzPonsonby Dental Boutique | 183 Ponsonby Dental Clinic ...

Ponsonby Dental Boutique. Call Us 093777700Call … dental services including Braces and Invisalign, Dental Veneers, and Dental Implants.

www.ponsonbyteeth.co.nzDr Ashleigh Howlett
About 569 visits a month from search, across 129 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ponsonsonby Dental Boutique's hours cover 68% of weekly customer traffic, with no open hours in quiet times, so the schedule is well aimed and one gap remains. Saturday 9am to 3pm finds customers facing a closed clinic while the market is busy. Open Saturday 9am to 1pm to let customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
Ponsonby Dental Boutique
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Freemans Bay
8a9a10a11a12p1p
When people in Freemans Bay look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #77 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#110of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #110 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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