Strengths

• ✓
  Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
• ✓
  ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
• ✓
  NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

• 1
  Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.What if I sorted this?
• 2
  Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.What if I sorted this?
• 3
  Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.What if I sorted this?

Strengths

Top three opportunities

• 1
  Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.What if I sorted this?
• 2
  Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.What if I sorted this?
• 3
  Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.What if I sorted this?

Strengths

Top two opportunities

• 1
  Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.What if I sorted this?
• 2
  Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.What if I sorted this?

Strengths

• ✓
  Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
• ✓
  Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

• 1
  Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.What if I sorted this?
• 2
  Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?
• 3
  Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.What if I sorted this?

Strengths

• ✓
  Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
• ✓
  A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
• ✓
  A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

• 1
  Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.What if I sorted this?
• 2
  People following your pageFewer people follow your page than follow half the pages here.What if I sorted this?
• 3
  A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.What if I sorted this?

Strengths

• ✓
  Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
• ✓
  Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
• ✓
  FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

• 1
  Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.What if I sorted this?
• 2
  Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.What if I sorted this?
• 3
  The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.What if I sorted this?

Strengths

Top three opportunities

• 1
  What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.What if I sorted this?
• 2
  Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.What if I sorted this?
• 3
  What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.What if I sorted this?

Strengths

Top opportunity

• 1
  Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.What if I sorted this?