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Prestige Car Parts

Used Car Parts Store · East Tamaki, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Prestige Car Parts

Used Car Parts Store · East Tamaki, South Auckland

Where you stand#18of 48 automotive dismantlers
Overall health6.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Prestige Car Parts Ltd is an automotive dismantler and parts supplier based in East Tāmaki, Manukau. They specialise in quality used and recycled European components for brands such as BMW, Mercedes-Benz, Audi, Volkswagen, Skoda, Land Rover, Porsche and Peugeot. Inventory includes engines, transmissions, body panels, electrical and interior parts, offering cost-effective alternatives to new dealership items.

Prestige Car Parts Ltd is an automotive dismantler and parts supplier located in East Tāmaki, Manukau. The company focuses on used and recycled parts for European vehicles, serving customers who need genuine OEM components for brands such as BMW, Mercedes-Benz, Audi, Volkswagen, Skoda, Land Rover, Porsche and Peugeot.

The business sources parts from carefully selected vehicles and lists a wide inventory that includes engines, transmissions, body panels, electrical components, interior trims, suspension systems, wheels and other genuine vehicle components. They state they can track down late-model parts and maintain thousands of items, with an offsite Trade Me store for additional listings.

Customer feedback commonly highlights helpful, friendly and knowledgeable staff, with several reviewers noting prompt service and same-day collections. Reviews also mention staff willingness to assist outside normal hours and practical support getting customers back on the road, reflecting a focus on responsive service and parts expertise.

Locally, Prestige Car Parts is positioned as a specialist source of European second-hand auto parts in Auckland, emphasising a broad stock, the ability to locate specific items, and parts sourced from selected donor vehicles. Customers seeking cost-effective alternatives to new dealership parts for European marques will find a large inventory and a team oriented to supplying and locating the needed components.

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01Google listingMarketbase business report

Your Google listing

Prestige Car Parts shows an above-average health score on Google Business Listing health, indicating solid basic setup and listing control. Key strengths include claimed status, a live website link, open-for-business status, a precise business title, and a visible phone number. The main opportunities are improving category fit, expanding listing photos, and refining the listing description to balance detail with conciseness.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
6.2Good
9:41
Tiles © Esri
2
Prestige Car Parts✓✓
4.4 ★★★★★ (67)
Used Car Parts Store · East Tamaki1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Prestige Car Parts Ltd is a specialist automotive dismantling and parts supplier based in New Zealand, focusing on quality used and recycled parts for European vehicles. The company supplies a wide range of genuine OEM components for brands including BMW, Mercedes-Benz, Audi, Volkswagen, Skoda, Peugeot, Land Rover, and Porsche. With extensive experience in the European automotive industry, Prestige Car Parts Ltd sources parts from carefully selected vehicles and provides cost-effective alternatives to new dealership parts. Their inventory includes engines, transmissions, body panels, electrical components, interior parts, suspension systems, wheels, and other genuine vehicle components

3
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #19 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Prestige Car Parts shows a 4.5/10 health score from Google reviews, indicating mixed performance with room to improve. The business has a solid review base and rating relative to peers, but lacks active response to reviews. The most important opportunities are to start replying to reviews and to maintain steady review growth to keep the rating confidence stable.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
4.5Room to grow
9:41
Prestige Car Parts
OverviewReviewsPhotosAbout
4.4★★★★★67 reviews
5
4
3
2
13
helpful people 2going the extra mile 2
2How far your rating and your review count together can be trusted
Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #27 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Prestige Car Parts shows an above-average health score for Google Maps search performance, with room to improve in local suburb visibility and broader regional reach. Key opportunities focus on boosting suburb-level rankings through more reviews, and maintaining weekly review collection to support visibility beyond the immediate area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.8Good
9:41
1234Tiles © Esri
2Top three for "used auto parts store" in 1 suburb, seen in 25
1
Universal Auto Parts4.2 ★ (110) · Used Car Parts Store
2
King Auto3.9 ★ (102) · Used Car Parts Store
3
Jap Euro Auto Parts4.6 ★ (52) · Used Car Parts Store
4
Prestige Car Parts14.4 ★ (67) · Used Car Parts Store
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #16 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Prestige Car Parts shows an above-average health score for social presence at 6.4/10, indicating reasonable awareness but room to improve. The strongest opportunities lie in expanding social profiles-Instagram, Facebook and TikTok-and ensuring directory listings (TikTok Directory and Yellow Profile) are claimed and aligned with Google details to boost discoverability online.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/prestige-car-parts-ltd) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 5 of them.
3.8Room to grow
9:41
Gprestige car parts east tamaki
AllImagesMapsNews
FacebookprestigecarpartsltdPrestige Car Parts | Facebook✓
LinkedInprestige-car-parts-ltdPrestige Car Parts | LinkedIn✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #30 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Prestige Car Parts has an Average Facebook Page health level, with a 5.1 out of 10 health score. The page has 957 followers, giving the business an existing local audience, and customers can find its website, phone number, email address and street address. The main gaps are no Facebook Recommendations and an intro that does not clearly explain the service or location.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
5.1Room to grow
9:41
facebook
Prestige Car Parts | Auckland✓
957 followers 3
Here at Prestige Car Parts we supply all second hand car parts at the lowest price with warranty.2
FollowMessage
🌐 prestigecarparts.co.nz✓
☎ +64 800 031 3717✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #24 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒prestigecarparts.co.nz✓3
✓Meta description
✓Favicon
1On-page score
2Separate sites linking to you
Your websiteSouth Auckland automotive dismantlers · 48 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Prestige Car PartsNot in these results
3About 284 visits a month from search, across 81 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #20 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Hours are well aimed with a very high health score of 10.0. No closed-hours window is recorded for the week, so customers meet a closed door only when the business itself is shut. No busiest hours inside a closed window are identified, so the existing timetable holds and lets customers be served during the business's open times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
Prestige Car Parts
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #18 overall
Open my free 7 days →
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