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Pretty 'n Ink

Beauty salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Pretty 'n Ink

Beauty salon · Christchurch Centre, Christchurch

Where you stand#328of 570 beauty businesses
Overall health4.3/10across the eight areas

Going well

02Reviews9.204Listings and social8.0

Where we can help

01Google listing3.905Facebook page3.803Map positions1.508Opening hours1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pretty 'n Ink is a private beauty salon in Christchurch specialising in brows and lashes, including permanent makeup. The salon focuses on personalised treatment from an experienced technician, offering services such as hybrid brows, lash lifts and waxing. Customers cite a friendly, professional approach and consistently positive results in reviews.

Pretty 'n Ink is a private beauty salon located in Christchurch that specialises in brow and lash services and permanent makeup. The salon operates on a small-scale, personalised basis and is identified by its focus on brow shaping, lash treatments and long-wear cosmetic tattooing.

Service offerings include brow work such as hybrid brows and permanent makeup, lash services including lash lifts (noted as Korean lift in reviews), and standard salon treatments such as waxing. The business description given by the owner highlights a brow and lash specialisation as the core of their work.

Customers who reviewed Pretty 'n Ink consistently describe attentive, personable service from the technician named Sarah and mention noticeable, satisfying results. Reviews reference extra care taken during treatments, helpful and friendly conversation, professional conduct, and ease of booking or being accommodated. Several reviewers specifically mention being happy with lash lifts and hybrid brows.

Locally, Pretty 'n Ink is distinguished as a private Christchurch salon with a clear focus on brow and lash specialities and a record of five-star feedback from clients. The combination of specialist brow and lash services, experience with permanent makeup, and a customer-centred approach are presented as the salon's defining practical qualities in the local market.

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01Google listingMarketbase business report

Your Google listing

Pretty 'n Ink shows an overall health score of 4.2 out of 10, which indicates below average health for its Google Business Listing. The strongest points are that the listing is claimed, includes a website link, a phone number, and a full address. The key opportunity is to refine the listing description to move above the bottom quartile while continuing to add high-quality photos.

Strengths

  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Open statusYour listing shows the business as closed for now, so customers can see you intend to reopen rather than assuming you have gone.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Pretty 'n Ink
3
Pretty 'n Ink✓✓
5.0 ★★★★★ (51)
Beauty salon · Christchurch Centre
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business

Private beauty salon specialising in brow and lash services including permanent makeup.

1
Google listingChristchurch beauty · 570 businesses
You are #350 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pretty 'n Ink shows a very high health score on Google reviews, indicating strong overall performance. Key findings include a top 10% star rating and solid engagement in the review space, with a solid response rate and reliable customer feedback shaping trust among potential clients.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
9.2Strong
What customers seeWhere you rank
9:41
Pretty 'n Ink
OverviewReviewsPhotosAbout
5.0★★★★★51 reviews 1
5
4
3
2
1✓
welcoming atmosphere 14lash lift 11eyebrow tattooing 6hybrid brows 6brow mapping 3eyebrow tidy 2
2How far your rating and your review count together can be trusted
S
sarah M.★★★★★ · a week ago

Super great lash lift. Sarah took the time to apply extra product to my lashes as they were stubborn at lifting. They look amazing and I will definitely go back. I got the Korean lift.

Response from the owner3

Thanks so much Sarah , very happy you love the results of the Korean lift

T
Tobi R.★★★★★ · 3 weeks ago

10/10 … such an amazing service and a fun chat !! Left feeling like a million bucks! Have attached a before and after pic for proof.

Response from the owner

Thanks tobi 😃 they look great on you

Google reviewsChristchurch beauty · 570 businesses
You are #48 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pretty 'n Ink, a private Christchurch beauty salon, shows a low overall Google Maps health score of 1.5 out of 10. The business ranks reasonably for a few top keywords, notably eyebrow bar in christchurch centre in 5th position, with scope to grow. Suburb and borough presence is minimal but present, indicating room to strengthen local visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
beauty salon
1Not seen in the searches we ran across Christchurch
↓
Pretty 'n Ink2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #483 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pretty 'n Ink shows solid health with a 4.6/10 overall, indicating moderate presence health across social platforms and directories. The most notable strengths are a very high trust Facebook profile and a well-maintained Fresha listing. Key opportunities include establishing a TikTok and NoSecretSalon listing, plus Neighbourly and Yellow profiles to improve local visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/pretty_n_ink) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileThe Fresha Profile listing that comes up when someone searches for you belongs to another business, and we could not find one of your own.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gpretty 'n ink christchurch centre
AllImagesMapsNews
Infobelpretty_n_inkPretty 'n Ink | Infobel✓
Instagramprettynink.nzPretty 'n Ink | Instagram✓
FacebookPretty-n-Ink-61554948660559Pretty 'n Ink | Facebook✓
Freshalp/en/tt/permanent-makeup-tattooing/in/nz-christchurch/christchurch-central-cityPretty 'n Ink | Fresha3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
people1
1.6K followers
~Cosmetic tattooing(Brows) ~Lash lift & tints ~Hybrid/Henna brows ~Brow lamination ~Brow tints3
FollowMessage
★ 7 reviews · recommended 2
🌐 maps.google.com
☎ +64 27 370 4777✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #351 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gettimely.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Pretty 'n InkNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pretty 'n Ink currently has no published opening hours, so alignment with Christchurch demand cannot be measured directly. No hours means there is no recorded strong alignment with peak search times, and missed high-demand windows cannot be identified. The lack of hours likely lowers visibility when potential clients search for brow and lash services during popular periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Pretty 'n Ink
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#328of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #328 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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