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Primecare Dental

Dental clinic · Highland Park (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Primecare Dental

Dental clinic · Highland Park (Auckland), Central Auckland

Where you stand#13of 277 dentists
Overall health9.6/10across the eight areas

Going well

03Map positions9.802Reviews9.307Google search and traffic8.601Google listing8.504Listings and social7.905Facebook page7.708Opening hours7.7

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Primecare Dental is a dental clinic in Highland Park, Pakuranga, Auckland. The clinic provides dental care in a modern, elegant and friendly environment, with services ranging from routine check-ups to treatment for more complex dental concerns. Customers describe a welcoming team, clear advice and care that helps ease dental nerves.

Primecare Dental is a dental clinic in Highland Park, Pakuranga, Auckland. It provides dental care in a modern, elegant and friendly environment, with a focus on clients' oral health and individual attention.

The clinic covers routine check-ups and dental treatment, including care for complex cases. Its Highland Park facility is described as modern and equipped with current dental technology, supporting the treatment and advice provided by the team.

Customers commonly describe a warm and reassuring experience, particularly when they feel nervous about visiting a dentist. Review themes include kind staff, professional advice, punctual appointments and treatment that addresses complex dental concerns. Customers also mention a clear, non-pressured approach and say the care has helped reduce their concerns about dental visits.

Primecare Dental's local character comes through in its combination of a Highland Park location, a contemporary clinic setting and an approachable team. It provides routine and more involved dental care while placing emphasis on personalised attention, practical advice and helping clients feel comfortable during treatment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Primecare Dental has a high Google Business Listing health score of 8.5 out of 10. The listing includes the business name, website link, phone number, trading status and claimed ownership, giving customers reliable ways to identify and contact the clinic. The main gap is a shorter-than-typical description, which provides fewer details about services and reasons to choose Primecare Dental.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 4 of them.
8.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Primecare Dental
Primecare Dental✓✓
4.7 ★★★★★ (299)
Dental clinic · Highland Park (Auckland)
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Primecare Dental is dedicated to providing high-quality dental clinic services and experiences to their clients. Their entire team prides themselves in offering the highest quality of dental care in a modern, elegant and friendly environment. Primecare Dental is located in Pakuranga, Auckland. To view their full range of services, visit the Primecare Dental website! Book an appointment today!

1
Google listingCentral Auckland dentists · 277 businesses
You are #42 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Primecare Dental has a very high Google Business review health score of 9.3 out of 10. The clinic benefits from one of the deepest review collections in the local market, giving customers substantial social proof. The main focus is maintaining a steady flow of recent reviews, while protecting the above-market response rate and examining lower ratings for recurring themes.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.3Strong
What customers seeWhere you rank
9:41
Primecare Dental
OverviewReviewsPhotosAbout
4.7★★★★★299 reviews ✓
5
4
3
2
11
friendly staff 73caring staff 20welcoming atmosphere 13dental braces 9painless procedure 4gentle dentist 3
3How far your rating and your review count together can be trusted
M
Mrs C.★★★★★ · Edited 3 days ago

As an extremely nervous 1st time patient I was immediately put at ease thanks to all the staff and very kind dentist, a very successful result

Response from the owner2

Hi Mrs DA, Thank you so much for your kind words! We're delighted to hear that our team and dentist helped you feel comfortable during your first visit. We look forward to taking care of your d...

C
Clare L.★★★★★ · 3 days ago

I came in with a very complex case and they advised me and fixed me really well!! Everyone was super nice and it was overall a great experience. Thank you!!

Response from the owner

Hi Clare, Thank you so much for your kind words! We're delighted to hear that your experience was positive and that we could successfully address your dental concern. Our team truly appreciates...

Google reviewsCentral Auckland dentists · 277 businesses
You are #20 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Primecare Dental has a very high Maps Search Performance health score of 9.8 out of 10. The clinic has the strongest possible wider Maps reach for its address, appearing across more surrounding suburbs than other businesses in the market. Local visibility is also strong, although the nearby suburb result remains the clearest area to monitor through monthly phone-based searches.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dentist
✓Top three for "dentist" in 4 suburbs, seen in 12
1
Highland Park Dental Centre4.7 ★ (52) · Dental clinic
2
Primecare Dental14.7 ★ (299) · Dental clinic
3
Li & Lawson Dental4.8 ★ (42) · Dental clinic
4
Smile Dental Queen Street4.7 ★ (1,283) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #6 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Primecare Dental has a high Citations & Social Presence health score of 7.9 out of 10. Facebook and Instagram profiles are clearly connected to the business, giving customers strong social proof. The main gaps are an absent TikTok account and missing listings on OpenLocally, ServiceFinder, Yellow and Neighbourly, which may reduce visibility for people checking those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.9Good
What customers seeWhere you rank
9:41
Gprimecare dental highland park (auckland)
AllImagesMapsNews
FacebookPrimecaredPrimecare Dental | Facebook✓
InstagramprimecaredentalnzPrimecare Dental | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Primecare Dental's Facebook page has High health at 8.0 out of 10. The page gives customers clear routes to contact the clinic, with a phone number, email address, street address and a link to the clinic's own domain. The main gaps are a one-line intro that does not clearly settle the service or suburb, and the need to keep the existing audience engaged with regular posts and current recommendations.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
facebook
Primecare Dental | Auckland✓
606 followers 2
Expert Implant, General, and Cosmetic Dentistry in Auckland and in Palmerston North.1
FollowMessage
★ 8 reviews · recommended 3
🌐 primecaredental.co.nz✓
☎ +64 9-535 9529✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #65 for your Facebook page
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒primecaredental.co.nz✓✓
✓Page title
1The shape of your link profile
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
Gdentist grafton
AllMapsImagesShopping
321No ads from you on any search
healthpoint.co.nzDentistry • Crofton Downs, Wellington
tooth.co.nzTitirangi Dental Reliable Dental Clinic in Gleneden
primecaredental.co.nzYour Trusted Dentist in Palmerston North

Vivian Street Dental offers gentle care for checkups, fillings, implants, and emergencies. Mon-Fri 8:30AM-5:00PM

www.healthpoint.co.nzGeneral Dentist • Dentistry in Hutt
About 1,721 visits a month from search, across 329 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #41 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Primecare Dental's hours are well matched to demand, with 77% of the week's customer traffic covered and only one clear gap. On Saturday from 9am to 3pm, customers find the clinic closed while demand is busy. Primecare Dental should open Saturday from 9am to 1pm, letting customers arrive and be served during the busiest part of that day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.7Good
What customers seeWhere you rank
9:41
Primecare Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #65 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#13of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #13 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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