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Professionail

Nail salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Professionail

Nail salon · Shirley, Christchurch

Where you stand#553of 570 beauty businesses
Overall health0.3/10across the eight areas

Going well

08Opening hours7.8

Where we can help

02Reviews1.403Map positions1.101Google listing0.905Facebook page0.804Listings and social0.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

ProfessioNail is a nail and beauty salon located in Shirley, Christchurch. The salon offers nail services including gel and builder gel manicures and spa pedicures, with several reviews noting skilled technicians and friendly staff. Customer feedback shows both high praise for individual technicians and some concerns about inconsistent quality and service.

ProfessioNail is a nail and beauty salon based in Shirley, Christchurch. It offers standard nail services including gel and builder gel manicures, spa pedicures and specialised nail finishes.

The salon's service mix centres on manicures and pedicures, with customers mentioning ombré work, glow-in-the-dark finishes and builder gel treatments. Reviews reference specific technicians by name, indicating a team of individual nail technicians who carry out different styles and techniques.

Customer experience is mixed. Several reviews praise particular technicians as skilled, friendly and attentive, describing strong, positive outcomes. Other feedback raises issues about inconsistent results, nail durability problems and concerns about cuticle handling. A small number of reviews also report negative interactions with staff.

Locally, ProfessioNail is notable for its visible team-based approach where individual technicians attract repeat clients. The salon is described variously for both reliable, high-quality visits and occasional disappointing experiences, so prospective customers in Shirley may expect variability depending on technician and service chosen.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

ProfessioNail shows a very low overall Google listing health with clear gaps in key elements. The listing already has a title, phone, full address, a main image and open status, but lacks claimed status, a website link, a detailed description, and a logo. Strengths include visible contact details and location, while customers may encounter limited information in search results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Professionail
Professionail1✓
Own this business?
2.1 ★★★★★ (77)
Nail salon · Shirley
Open 7 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch beauty · 570 businesses
You are #521 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ProfessioNail shows very low overall health in Google review metrics, with room to improve on engagement and rating stability. Key findings highlight that the business has gained some rating confidence and a solid starter base of reviews, but there is no owner response to any reviews yet. Maintaining service quality can help move ratings into higher brackets and build trust with customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.4Room to grow
What customers seeWhere you rank
9:41
Professionail
OverviewReviewsPhotosAbout
2.1★★★★★77 reviews
5
4
3
2
13
pedicures 14gel manicure 7wait time 5nail quality 5nail technician 5quiet atmosphere 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #493 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ProfessioNail shows a very low overall health on Google Maps at 1.0/10, with limited visibility beyond broader maps queries. The strongest finding is the ranking for "nail salon in shirley" at position 10, indicating some relevance in the local market, while "nail salon in dallington" sits at position 18, suggesting room to improve both borough and city-wide presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 1 search across Christchurch, top three in none
1
Lux Nail Bar Homebase4.9 ★ (213) · Nail salon
2
Kayra Nails4.8 ★ (859) · Nail salon
3
ProfessioNail The Palms4.6 ★ (77) · Nail salon
4
Kayra Beauty4.7 ★ (1,158) · Nail salon
↓
Professionail2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #507 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ProfessioNail's health is very low, with a 0.1/10 score. The strongest finding is that a Fresha Directory and a Fresha Profile exist, helping visibility beyond the main profile, while other social profiles show weak trust. Key opportunities focus on improving Instagram and Facebook trust, adding TikTok, and claiming local profiles.

Strengths

  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/professionail-christchurch-2) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
0.3Room to grow
What customers seeWhere you rank
9:41
Gprofessionail shirley
AllImagesMapsNews
Yelpprofessionail-christchurch-2Professionail | Yelp✓
Freshalp/en/bt/nail-salons/in/nz-christchurch/shirleyProfessionail | Fresha
Instagramprofessionail.thepalmnorthlandProfessionail | Instagram2
FacebookNo account found1
TiktokNo account found3
Listings and socialChristchurch beauty · 570 businesses
You are #555 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
facebook
professionail shirley
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch beauty · 570 businesses
You are #526 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gprofessionail website
AllMapsImagesNews
Google Mapsgoogle.com › mapsProfessionail - Shirley, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
ProfessionailNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

ProfessioNail's opening hours largely match local demand, with 62 well-aligned peak hours and no low-demand open hours. Key peak slots on weekdays and weekends are covered, but the salon is closed for several early evening peaks on Tuesday, Wednesday and Thursday. This alignment supports strong temporal availability while leaving a few commercially viable evening slots to consider reopening.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.8Good
What customers seeWhere you rank
9:41
Professionail
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Friday · Shirley
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Shirley look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #125 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#553of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #553 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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