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ProfessioNAIL The Crossing

Nail salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

ProfessioNAIL The Crossing

Nail salon · Christchurch Centre, Christchurch

Where you stand#401of 570 beauty businesses
Overall health3.0/10across the eight areas

Going well

08Opening hours8.9

Where we can help

01Google listing4.605Facebook page4.204Listings and social3.802Reviews3.003Map positions1.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

ProfessioNAIL The Crossing is a beauty salon in Christchurch Central City located at The Crossing Mall. The salon offers professional nail care including acrylics and gel nails, plus waxing and lash treatments. It follows strict sterilisation and cleaning guidelines and positions itself on personalised attention and experienced technicians for local customers seeking a range of nail and beauty services.

ProfessioNAIL The Crossing is a beauty salon based in The Crossing Mall in Christchurch Central City. It offers a full range of nail and beauty services from acrylic and gel nails to waxing and lash treatments, operating under stated sterilisation and cleaning guidelines.

The salon highlights professional nail care as a core service, including builder gel, acrylic sets and gel polish options. Additional treatments listed include waxing and lash services. The emphasis in its materials is on experienced technicians and personalised attention during appointments.

Customer feedback shows a mix of experiences. Positive comments note friendly, welcoming staff, individual technicians who remember client preferences, quick appointment turnarounds at times, and attention to detail in nail shaping and design. Other reviews report problems with nail durability, issues getting gel removed promptly, and disagreements over refunds or redos. A few customers described poor interactions with staff on occasion.

As a local Crossing Mall salon, ProfessioNAIL The Crossing combines a broad service menu and an emphasis on hygiene with varying customer reports on consistency. Clients seeking salon manicure and beauty services in Christchurch Central City will find a nearby option that advertises experienced technicians and personalised service, while review themes suggest attention to durability and customer-care follow-up may be relevant considerations.

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01Google listingMarketbase business report

Your Google listing

ProfessioNAIL The Crossing shows a solid base on Google Business Listing health, with a score of 4.3 out of 10. The listing already has a title, claimed status, open-for-business indicator, phone number, and full address. Current risks include missing a website link, which limits direct site visits, and opportunity to push for more photos to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
ProfessioNAIL The Crossing
ProfessioNAIL The Crossing✓✓
3.2 ★★★★★ (111)
Nail salon · Christchurch Centre3
Open 7 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Come and enjoy the finest in professional nail care and personalized attention at your local ProfessioNail at the Crossing Mall. Established around the globe, we pride ourselves on providing luxury nail and beauty services from acrylic and gel nails to waxing and lash treatments. Our salons follow strict sterilization and cleaning guidelines to provide you with the very best quality nail hygiene and care. At ProfessioNail The Crossing, we put our experience and passion for beauty to the test. Quality, reputation and customer satisfaction are our goals.

2
Google listingChristchurch beauty · 570 businesses
You are #311 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ProfessioNAIL The Crossing shows a low health score of 2.0 out of 10 on Google reviews, indicating room for improvement. The most important findings are a still-growing Google star rating with at least one review and a beginning but incomplete response rate from the owner, along with a strong position in the top 25% for total reviews.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
4 checks on your reviews. You're seeing 3 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
ProfessioNAIL The Crossing
OverviewReviewsPhotosAbout
3.2★★★★★111 reviews
5
4
3
2
12
wait time 5lovely team 3value for money 3nail shape 3foot massage 2chatty staff 2
1How far your rating and your review count together can be trusted
J
Jenna W.★★★★★ · Edited a month ago

Lovely staff! Absolutely love my set very good work on designs. 🤍

Response from the owner3

Hi jenna. We really appreciate your feedback. Would definitely hope to see you back. Thanks.

C
Chloe L.★ · 7 months ago

Asked for French tips and they were the thinnest ever. Also asked for round shape and they were extremely wide at the top and a few crooked. Great service though, just terrible job.

Response from the owner

Hi Chloe, As you or any clients come to our salon wanting to have a nail set done. During the process, we always double check and even triple check whether you happy with the set before carry on an...

Google reviewsChristchurch beauty · 570 businesses
You are #402 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ProfessioNAIL The Crossing shows a very low overall Google Maps health score and limited local presence. The top finding is that aggregate maps visibility is weak, with room to climb from the 1.0/10 health. The business also has minimal borough-level visibility, though the suburb address is recognised. The strongest keyword performance is "nail salon in christchurch centre" at position 10, indicating some local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Seen in 1 search across Christchurch, top three in none
1
House of Nails Manchester Street5.0 ★ (488) · Nail salon
2
New Regent Nails4.8 ★ (165) · Nail salon
3
Nail and Beauty5.0 ★ (101) · Nail salon
4
Aura Nail Studio5.0 ★ (46) · Nail salon
↓
ProfessioNAIL The Crossing2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #507 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ProfessioNAIL The Crossing shows a low overall health score for social profiles and directories, with room to grow presence. The strongest current asset is a very high-trust Facebook profile, and a well-maintained Fresha listing supports local discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gprofessionail the crossing christchurch centre
AllImagesMapsNews
FacebookprofessioNailthecrossingmallProfessioNAIL The Crossing | Facebook✓
Family Company StudioprofesssionailProfessioNAIL The Crossing | Family Company Studio
Freshaprofessionail-cashel-street-christchurch-9QVwy6ProfessioNAIL The Crossing | Fresha
Instagramprofessionail.crossingmallProfessioNAIL The Crossing | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #352 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
professioNailthecrossingmall✓
1.1K followers 2
Walk in’s welcomed1
FollowMessage
★ 10 reviews · recommended
🌐 maps.google.com
☎ +64 3-379 8588✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #330 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
ProfessioNAIL The CrossingNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

ProfessioNAIL The Crossing's published hours largely match local demand, with 54 weekly hours open during peak customer periods and no low-demand open hours. Strong alignment occurs on Thursday 4pm, Tuesday 11am, Wednesday 3pm and Saturday early afternoons. Missed opportunities include several popular evening and morning slots on Tuesday and Thursday where the salon is closed; these could be tested for commercial benefit.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.9Strong
What customers seeWhere you rank
9:41
ProfessioNAIL The Crossing
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-6pm
Tuesday9:30am-6pm
Wednesday9:30am-6pm
Thursday9:30am-6pm
Friday9:30am-6pm
Saturday10am-5pm
Sunday10am-5pm
Popular times Wednesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #65 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#401of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #401 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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