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ProfessioNail The Palms

Nail salon · Shirley, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

ProfessioNail The Palms

Nail salon · Shirley, Christchurch

Where you stand#247of 570 beauty businesses
Overall health5.7/10across the eight areas

Going well

02Reviews8.708Opening hours8.301Google listing6.103Map positions6.1

Where we can help

05Facebook page4.604Listings and social3.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

ProfessioNail The Palms is a nail salon in Shirley, Christchurch, located at The Palms Mall. It offers contemporary nail services including builder gel, pedicures and trend-led manicures in a modern mall-based salon. Customers note attentive, detail-focused technicians and a relaxed, salon-style experience close to the city centre.

ProfessioNail The Palms is a nail salon based in Shirley, Christchurch, with a presence at The Palms Mall and a modern salon environment a short 7-10 minute drive from the city centre. The premises present as a mall-based salon that aims to combine contemporary nail services with a relaxing visit.

Services centre on nail care and enhancements, with offerings that include builder gel, pedicures and trend-led manicure work. The salon's website and materials emphasise evolving nail trends, quality nail services and a focus on enhancing beauty and well-being, alongside a team that promotes skill development and creativity.

Customer feedback highlights the salon's attention to detail, careful technicians and consistently well-shaped, consistent results. Reviews commonly mention technicians who take time over pedicures and nail sets, and clients who return regularly for builder gel and other maintenance services. Several responses from the salon indicate active engagement with reviews and appreciation for client feedback.

Locally, ProfessioNail The Palms positions itself as a convenient option for Christchurch clients seeking modern nail trends and reliable care in a mall setting. The combination of a mall location, a focus on current nail techniques and repeat client experiences of detailed, attentive service are the practical characteristics that define its local offering.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

ProfessioNail The Palms shows a solid health score of 6.0 out of 10, indicating above-average performance with room to improve. The listing has clear contact details and an accessible website link, and it clearly shows open status. The most notable strengths are the claimed listing, a visible phone number, and an existing title that supports brand presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
ProfessioNail The Palms
3
ProfessioNail The Palms✓✓
4.6 ★★★★★ (77)
Nail salon · Shirley2
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Exceptional beauty, expert care, and a team that truly loves what they do - that’s the ProfessioNail difference.

1
Google listingChristchurch beauty · 570 businesses
You are #223 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

ProfessioNail The Palms shows a high health score and steady Google review momentum. Overall health is strong, with good customer engagement and growing reviews. The top opportunities focus on increasing total reviews and pushing for an even higher response rate, while maintaining quality service that keeps customers returning.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
ProfessioNail The Palms
OverviewReviewsPhotosAbout
4.6★★★★★77 reviews
5
4
3
2
11
attention to detail 6nail artist 4kind staff 4nail shape 3builder gel 2gel polish 2
2How far your rating and your review count together can be trusted
L
Lucy P.★★★★★ · 3 weeks ago

Response from the owner3

Thank you so much for your 5-star review! We truly appreciate your support and look forward to seeing you again soon. 💕

Y
yna (.★★★★★ · a month ago

I go regularly to see Uyen for my builder gel. Her attention to detail is so amazing. I am very specific when it comes to consistency in shape and length. She nails it each time! Thank you Uyen! ♥️

Response from the owner

Thank you so much for your lovely review! ♥️ We’re so happy to hear how much you love Uyen’s work. She truly has an amazing eye for detail, and we’ll be sure to pass on your kind words to her. We look...

Google reviewsChristchurch beauty · 570 businesses
You are #73 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

ProfessioNail The Palms shows an above-average health score for Google Maps search visibility, with room to strengthen both city-wide and borough presence. The top findings indicate strong rankings for nail salon queries in Shirley and nearby suburbs, suggesting consistent demand from local clients and good recognition in the area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
2Top three for "nail salon" in 4 suburbs, seen in 22
1
Lux Nail Bar Homebase4.9 ★ (213) · Nail salon
2
Kayra Nails4.8 ★ (859) · Nail salon
3
ProfessioNail The Palms14.6 ★ (77) · Nail salon
4
Kayra Beauty4.7 ★ (1,158) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #222 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

ProfessioNail The Palms shows a below-average health score with room to grow its presence. The most notable findings are a very strong Facebook profile and a solid Fresha listing, while other directories and social channels have limited activity. Focusing on improving Instagram and starting TikTok could broaden reach and steady traffic from local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gprofessionail the palms shirley
AllImagesMapsNews
FacebookProfessionail-The-Palms-Northlands-Mall-61561653566646ProfessioNail The Palms | Facebook✓
Yelpprofessionail-auckland-8ProfessioNail The Palms | Yelp
Freshakayra-nails-the-palms-opposite-to-spark-telecom-christchurch-5-new-brighton-road-qpk80yqcFound through search, not linked from anything you own
Instagramprofessionail.thepalmnorthlandFound through search, not linked from anything you own1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #352 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
7 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
people1
504 followers 2
FollowMessage
🌐 maps.google.com3
☎ +64 27 599 8888✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #308 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

ProfessioNail The Palms shows a very high on-page SEO health score, indicating strong technical optimisation for search engines. Key strengths include a valid favicon, fast page load under 3 seconds, an SEO-friendly URL, and a concise, relevant meta description. The most important takeaway is continued focus on minor tweaks to title tag length and meta description positioning to align with ideal ranges.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top opportunity

  • 1
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒odoo.com✓1✓
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

ProfessioNail The Palms shows an excellent overall health for Website Traffic, with strong organic and paid performance. The most notable findings are dominant organic traffic value and top-tier paid traffic metrics, indicating high visibility and solid ad ROI. Continued focus on SEO and funnel refinement will help sustain momentum while keeping spend efficient.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
ProfessioNail The PalmsNot in these results
About 4,209,096 visits a month from search, across 393,442 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

ProfessioNail The Palms has opening hours that largely match Christchurch demand, with all 63 well-aligned peak hours met and no low-demand open hours. Strong alignment shows up on Thursday at 4pm, Tuesday 11am and Wednesday 3pm, plus Saturday afternoons. Missed opportunities occur on Saturday mid-morning and noon, and Wednesday evenings-these are worth considering for modest hour shifts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
ProfessioNail The Palms
OverviewReviewsPhotosAbout
Hours 1
Monday10am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday1pm-6pm
Sunday10am-6pm
Popular times Saturday · Shirley
9a10a11a12p1p2p3p4p5p
When people in Shirley look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #95 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 42 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website1 opportunity

08Opening hours1 opportunity

Where you'd stand#247of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #247 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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