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Property Funding Ltd

Mortgage lender · Parnell, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Property Funding Ltd

Mortgage lender · Parnell, Central Auckland

Where you stand#68of 106 finance businesses
Overall health3.6/10across the eight areas

Going well

01Google listing6.5

Where we can help

07Google search and traffic5.208Opening hours4.102Reviews3.005Facebook page3.004Listings and social2.403Map positions2.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Property Funding Ltd is an independent, New Zealand-owned specialist in first mortgage finance based in Parnell, Auckland. Established in 2000, the company provides bridging finance, farm and subdivision funding, commercial lending and help finding non-bank lending solutions. They state they tailor lending arrangements to individual situations, assisting with purchase or refinancing of rural, residential and commercial property across New Zealand.

Property Funding Ltd is an independent New Zealand-owned finance specialist based in Parnell, Auckland. Established in 2000, the firm focuses on providing first mortgage finance and works with clients throughout New Zealand to support property-related ventures.

Services include bridging finance to secure property purchases, subdivision funding, farm finance for expanding operations, and financing for commercial investments. They also assist clients seeking non-bank lending solutions and offer support for purchasing or refinancing rural, residential or commercial properties.

Customer feedback highlights that people find the team professional, easy to deal with and responsive. Reviews commonly note positive experiences with individual staff, regular repeat business, and recommendations based on fair and reasonable lending terms. These themes suggest customers experience straightforward communication and practical solutions when arranging finance.

Locally, Property Funding Ltd is positioned as a specialist mortgage lender that aims to provide flexible, tailored first-mortgage options outside traditional banking channels. They state a track record of delivering investors returns secured by first mortgages over many years, and they stress responsiveness and creative structuring as part of their approach.

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01Google listingMarketbase business report

Your Google listing

Property Funding Ltd shows an above-average health of 6.5 out of 10 for Google Business Listing, indicating a reasonably solid presence with room for improvement. The listing already links to the website, is marked as Open-for-Business, is claimed, and displays the business name and phone number, which supports easy customer contact. Core strength lies in accurate basic details and visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
Property Funding Ltd
1
Property Funding Ltd✓✓
5.0 ★★★★★ (7)
Mortgage lender · Parnell3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Established in 2000, Property Funding is an independent New Zealand owned company specialising in providing first mortgage finance. Whether it is funds to secure a property with bridging finance, expand your farming operations, wanting to subdivide, invest in commercial property, whatever your unique situation we will look to tailor a solution for you. We can help you find a Non Bank lending solution. Property Funding has a track record for delivering investors with strong stable returns secured by first mortgages over the past 18 years.

2
Google listingCentral Auckland personal & business finance · 106 businesses
You are #38 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Property Funding Ltd shows a below-average health score with room for improvement in review volume, response rate and total reviews. The positive finding is a strong Google star rating, which already supports credibility. The business should focus on increasing review counts and engaging with customers to boost perceived reliability.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Property Funding Ltd
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #74 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Property Funding Ltd shows a low overall health on Google Maps at 2.0 out of 10, indicating limited visibility across suburbs. The top finding is that aggregate map visibility is weak, with reviews likely helping growth. The suburb score is also below competitors, suggesting limited local discovery for nearby customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 1 search across Central Auckland, top three in none
1
Finance Direct Ltd4.4 ★ (32) · Mortgage lender
2
Pioneer Finance4.5 ★ (102) · Mortgage lender
3
Ascend Financial Services5.0 ★ (135) · Mortgage lender
4
The Smart Advice Collective5.0 ★ (14) · Mortgage lender
↓
Property Funding Ltd2Further down, below the first results
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #85 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Property Funding Ltd shows a low overall health score for social and directory presence, at 2.1 out of 10, indicating significant gaps that could affect credibility with potential clients. The most important finding is the absence of active profiles on Facebook, Instagram, LinkedIn, and Yellow Directory items, which limits discoverability and trust, along with inconsistent information across platforms.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/property-funding) found via: Google search results, Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing 4 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Gproperty funding ltd parnell
AllImagesMapsNews
LinkedInproperty-fundingProperty Funding Ltd | LinkedIn✓
Finance Advisers Providerproperty-funding-mortgage-management-limited-auckland-FSP1008627Property Funding Ltd | Finance Advisers Provider
FacebookNo account found1
InstagramNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #81 for listings and social
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

A business with no findable Facebook page leaves a public gap customers expect to check first: whether the company is real, see recent work and send a message. In this Auckland market 79 of 106 similar businesses have a page Marketbase could find, so not having one or having one that cannot be found is unusual for this category.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
property funding ltd parnell
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #75 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒propertyfunding.co.nz✓✓
✓Meta description
1Separate sites linking to you
2On-page score
3Pages linking to you
Your websiteCentral Auckland personal & business finance · 106 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Property Funding LtdNot in these results
3About 47 visits a month from search, across 45 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #51 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are generally well aimed, with one specific gap remaining. Sunday 12pm to 4pm is closed and customers encounter a closed door there. Sunday 12pm to 4pm are the busiest hours inside that closed window, and opening then lets customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.1Room to grow
What customers seeWhere you rank
9:41
Property Funding Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Parnell
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Parnell look   You are shut
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #63 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#68of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #68 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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