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Pure Collective

Hairdresser · Rolleston North East, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Pure Collective

Hairdresser · Rolleston North East, Christchurch

Where you stand#45of 498 hair salons & barbers
Overall health9.1/10across the eight areas

Going well

01Google listing9.505Facebook page9.307Google search and traffic8.604Listings and social8.108Opening hours7.603Map positions6.702Reviews6.4

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pure Collective - Rolleston is an organic hair salon and barber located in Rolleston, Canterbury. The salon states it is 91% sustainable, using natural, organic, vegan and ethically sourced products for colouring, styling and barbering. Clients can expect eco-aware stylists and a focus on healthier hair by avoiding harsh chemicals and using environmentally friendly, high-performing products.

Pure Collective - Rolleston is an organic hair salon and barber based in Rolleston, Canterbury. The salon describes itself as 91% sustainable and offers services from an eco-aware team who prioritise natural and organic product choices.

Services include colouring, styling and barbering carried out with organic, natural, sustainable, vegan and ethically sourced products. The salon states it stocks high-performing, environmentally friendly products designed to avoid damaging chemicals and support hair health.

Customers commonly report friendly, attentive service and stylists who listen to their needs. Reviews mention positive experiences with cuts and colour, staff who make clients feel comfortable, and outcomes that leave clients feeling pampered. Several reviews single out specific stylists for good communication and results.

Locally, Pure Collective's focus on organic and sustainable products, combined with a team experienced in barbering, colouring and styling, distinguishes it as a Rolleston salon that balances eco-conscious product choices with mainstream hair services. The salon's stated sustainability level and product sourcing are central to its local character and service offering.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pure Collective - Rolleston shows a very strong Google Business Listing health score with 9.4 out of 10. This indicates high completeness and accuracy of the profile. Strengths include a claimed listing, visible phone number and website link, and open-for-business status. The top opportunities focus on photo updates and further enhancing the description to reach the top tier."

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Pure Collective
1
Pure Collective✓✓
4.6 ★★★★★ (57)
Hairdresser · Rolleston North East
Open 6 days · late Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Pure Collective is Canterbury's leading organic hair salon – where loving the earth meets loving your hair! Our salons are proud to be 91% sustainable, natural and organic. Our amazing eco-aware and talented team offers a great range of services, including colouring, styling and barbering. Healthy hair starts when it’s alleviated from stress. Get rid of the chemicals and nurture your hair and body with our organic, natural, sustainable, vegan and ethically sourced products. Pure Collective stocks the best products available in the hair industry. These products are high performing and environmentally friendly, without damaging chemicals.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #28 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pure Collective - Rolleston shows an above-average health score on Google reviews, indicating solid engagement and a decent customer sentiment. The most notable findings are a strong rating confidence and a good response rate, with the number of reviews in the upper median range. Focus should be on maintaining engagement and continuing to improve the star rating for a stronger local footing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
6.4Good
What customers seeWhere you rank
9:41
Pure Collective
OverviewReviewsPhotosAbout
4.6★★★★★57 reviews
5
4
3
2
12
job 5atmosphere 4keratin treatment 3cut 3cutting 2felt 2
1How far your rating and your review count together can be trusted
M
Moana S.★★★★★ · a month ago

The team at Pure Collective were amazing!! Everyone was very friendly and helpful. My biggest shoutout to JP who worked his wizard magic on my hair. I came out of there feeling beautiful and pampered. Thanks team, you guys are awesome 👏 ❤️

Response from the owner3

Hi Moana, thank you so much for the kind review! We are so happy you enjoyed your time with us and love your hair! Happy hair days :)

A
anna H.★ · 2 months ago

Worst hair experience of my life and the most expensive. Spent 5 hours there to come out feeling like crap and my husband who always compliments my hair starred at me in silence. I asked for a simple above shoulder blunt cut bob and I got t...

Response from the owner

Thank you for taking your time to share your feedback. I'm truly sorry to hear how you felt after your appointment - that's never the experience we want for anyone. especially before your honey moon....

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #180 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pure Collective - Rolleston shows an above-average health score for Google Maps search at 6.5 out of 10, indicating reasonable visibility with room to improve. Top findings show strong ranking for unisex hairdresser and hair salon queries in Rolleston and nearby areas, reflecting solid local relevance. Opportunities lie in expanding aggregate maps visibility and boosting borough presence further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
6.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
2Top three for "hair salon" in 2 suburbs, seen in 6
1
Copperhead Road5.0 ★ (61) · Hairdresser
2
Industrial Hair4.8 ★ (82) · Hairdresser
3
Rolleston Hair and Beauty4.8 ★ (86) · Hairdresser
4
Highgate Hair4.6 ★ (74) · Hairdresser
↓
Pure Collective1Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #163 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pure Collective - Rolleston shows a below-average health score with room to improve its social and directory presence. The strongest area is a very high trust Facebook profile, while other platforms have moderate or limited presence. Key opportunities include expanding TikTok, refining Fresha, Yellow Directory, and Yellow Profile listings to boost discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/pure-collective-rolleston-masefield-drive-rolleston-PVE7g4) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gpure collective rolleston north east
AllImagesMapsNews
Freshapure-collective-rolleston-masefield-drive-rolleston-PVE7g4Pure Collective | Fresha✓
Instagrampurecollective_Pure Collective | Instagram✓
FacebookPureHairandBodyPure Collective | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #96 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
PureHairandBody
3.5K followers ✓
Pure Hair is Christchurch's leading 91% natural sustainable organic hair salon. We offer colouring, styling, barbering1
FollowMessage
★ 37 reviews · recommended ✓
🌐 purehairandbody.co.nz✓
☎ +64 3-347 0068
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #34 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Pure Collective - Rolleston shows a generally solid on-page SEO health with a score of 7.6 out of 10. The health implies the site is technically capable for search visibility, with room for focused improvements. The strongest findings include a valid favicon, fast load times under 3 seconds, a compact page size, and a clear H1 tag, while the existing meta description is already relevant.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒purehairandbody.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Pure Collective - Rolleston is strong, with a high overall score that indicates solid visibility and steady visitor volumes. Key findings show paid traffic metrics are performing well relative to peers, while organic traffic values are improving and local traffic is solid. Continued focus on data-driven optimization should lift results further.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 2
    Monthly search visitsYour site draws more visitors from search than half the businesses here, so a steady share of enquiries arrive without you paying.
  • 3
    Search terms you rank forYour site appears for more search terms than half the businesses here, so there are plenty of routes into it.
6 checks on your search and traffic. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
Ghair extensions rolleston north east
AllMapsImagesShopping
www.urbanhairdesign.co.nzUrban Hair Design | Rolleston Hairdresser
rollestonsquare.co.nzPure Collective
purehairandbody.co.nzHair Services Price List

STYLING · COLOUR SERVICES · Straightening, Perms & Extensions · TREATMENTS · Post-cancer-treatment Hair · Discounts · Rolleston Salon. Read more

3
www.selwynconnect.co.nzHighgate Hair - Rolleston
21About 1,248 visits a month from search, across 290 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #73 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pure Collective - Rolleston's opening hours largely match local demand, with strong alignment during weekday lunchtimes and Saturday midday peaks. The salon is open during high-demand windows like Tuesday 11-12 and Saturday 11-13, but is closed during several popular Sunday afternoon hours. No low-demand open hours were found, so opportunities focus on selectively opening Sundays when customer searches are highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.6Good
What customers seeWhere you rank
9:41
Pure Collective
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-5pm
SundayClosed
Popular times Sunday · Rolleston North East
10a11a12p1p2p3p4p5p
When people in Rolleston North East look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #122 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#45of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #45 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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