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Pure Indulgence Beauty Therapy

Skin care clinic · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Pure Indulgence Beauty Therapy

Skin care clinic · Burnside, Christchurch

Where you stand#90of 570 beauty businesses
Overall health8.4/10across the eight areas

Going well

05Facebook page9.301Google listing8.507Google search and traffic8.302Reviews7.503Map positions6.908Opening hours6.804Listings and social6.1

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Pure Indulgence Beauty Therapy is a skin spa and beauty salon in Burnside, Christchurch offering bespoke facials, massages and IPL hair removal. The salon combines scientific skincare and luxurious spa treatments, with services including microdermabrasion, waxing, tinting and spray tanning in a relaxed, friendly setting.

Pure Indulgence Beauty Therapy is a skin spa and beauty therapy salon based in Burnside, Christchurch. The salon presents itself as a tranquil space where clients can relax and receive results-driven skin and body treatments.

Services focus on bespoke, high-performance skin treatment solutions and non-surgical anti-ageing treatments, blending scientific skincare with luxurious experiences. Offerings listed include clearing and detoxifying facials, microdermabrasion, body massage, IPL hair removal, waxing, tinting and spray tanning.

Clients frequently describe a relaxing, friendly atmosphere and report repeat visits; reviewers mention positive experiences with treatments and with a practitioner named Lisa. The salon emphasises attentive client care, personal skin coaching and treatments tailored to changing skin needs.

Locally, Pure Indulgence is presented as a full-service beauty and skin clinic where customers seek both pampering and targeted skin improvement. The combination of technical skin therapies and a calm, caring environment is a consistent part of how the salon describes its services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Pure Indulgence Beauty Therapy shows a very high overall health score, reflecting a well-optimised Google Business Listing. Key strengths include a claimed listing, a visible website link, an open-for-business status, a listing title, and a phone number, which provides clear contact and access for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 5 of them.
8.5Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Pure Indulgence Beauty Therapy
1
Pure Indulgence Beauty Therapy✓✓
5.0 ★★★★★ (121)
Skin care clinic · Burnside2
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

A Skin Spa & Beauty Therapy salon, with a difference. A world of luxury where you can relax & enjoy a tranquil massage, clearing or detoxifying facial while blending scientific skincare into luxurious experiences for non-surgical anti-ageing & beauty treatments A place to come and feel amazing and confident about being you, to take time out & be pampered. Our peaceful surroundings will allow you to fully relax & revitalize yourself, allow us to take care of you. Offering a complete range of carefully curated results-driven, skin & life-changing facials. Completely indulgent spa experience, body, massage & IPL Hair removal as all your waxing, tinting and spray tanning needs. Come relax and grow young with us

Google listingChristchurch beauty · 570 businesses
You are #86 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Pure Indulgence Beauty Therapy shows above-average health on Google reviews with a 6.6/10 score. The strongest findings are a top 10% Google star rating and rating confidence, highlighting high customer satisfaction, along with a top 25% total review count. The next priority is improving engagement by responding more to reviews and pushing toward the top 10% for total reviews.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Pure Indulgence Beauty Therapy
OverviewReviewsPhotosAbout
5.0★★★★★121 reviews 2
5
4
3
2
1✓
relaxing atmosphere 26welcoming staff 17relaxed feeling 10microdermabrasion 2
✓How far your rating and your review count together can be trusted
M
Maquillage S.★★★★★ · a month ago

I loved my facial, skin felt so hydrated and clean . Lisa is so humble and amazing. Will come back surely.

Response from the owner1

Thank you so much for your kind words 🥹🙏🏻 I look forward to seeing you again! 🌸☺️

R
Rinu R.★★★★★ · 2 months ago

Great service

Response from the owner

Thank you Rinu 🙏🏻 it was great to meet you! I hope you have a lovely Christmas and New Year ☺️

Google reviewsChristchurch beauty · 570 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Pure Indulgence Beauty Therapy shows above-average health in Google Maps search, with a 6.8/10 overall health score. The strongest opportunity is maintaining and improving the suburb-level visibility, where it already ranks in the top 25% and can push toward the top 10% by refining the Google Business Listing. The business also performs reasonably in broader maps queries and should continue steady optimization.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 3
1
Pure Indulgence Beauty Therapy25.0 ★ (121) · Skin care clinic
2
GK Beauty Lounge5.0 ★ (29) · Skin care clinic
3
Cariche Just for You5.0 ★ (35) · Skin care clinic
4
PennyLane Beauty Co.0.0 ★ (0) · Skin care clinic
Map positionsChristchurch beauty · 570 businesses
You are #180 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Pure Indulgence Beauty Therapy shows above-average social presence with very strong Instagram and Facebook profiles. Health score 6.5 out of 10 indicates solid foundations but room for growth. Key strengths are established Instagram and Facebook profiles with high trust, suggesting strong customer reach and credibility. Opportunities lie in expanding on TikTok, Yellow Profile, GrabOne and broader Yellow Directory presence.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gpure indulgence beauty therapy burnside
AllImagesMapsNews
FacebookpureindulgencebeautytherapyPure Indulgence Beauty Therapy | Facebook✓
InstagrampureindulgencebeautytherapyPure Indulgence Beauty Therapy | Instagram✓
GrabOnepartners/pure-indulgence-beauty-therapyPure Indulgence Beauty Therapy | GrabOne
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokGrabOneYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 4 of them.
9.3Strong
What customers seeWhere you rank
9:41
facebook
pureindulgencebeautytherapy
3.7K followers ✓
Pure Indulgence Beauty Therapy Beauty Salon | Day Spa | Skin Clinic | IPL Specialists1
FollowMessage
★ 42 reviews · recommended ✓
🌐 pureindulgencebeautytherapy.co.nz✓
☎ +64 27 342 3509
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #40 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Pure Indulgence Beauty Therapy shows a solid on-page SEO health with a 7.5/10 score. Most media signals are strong, including a valid favicon, HTTPS resources, fast load times and an SEO-friendly URL. The most important opportunities lie in adding a meta description and addressing render-blocking resources to improve perceived speed.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒pureindulgencebeautytherapy.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Pure Indulgence Beauty Therapy shows a solid overall health score for website traffic with room to grow in paid activity. Key takeaways are limited paid traffic to date and mid-range organic value, suggesting improved content and optimisation can lift visibility while cautious paid tests may bring targeted visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gbeautician burnside
AllMapsImagesShopping
321No ads from you on any search
www.pureindulgencebeautytherapy.co.nzPure Indulgence Beauty Therapy

We are an advanced skin, IPL and beauty clinic situated in Burnside, Christchurch. We combine relaxation with luxurious skincare and modern technology to ... Read more

www.fresha.comBest Beauty Salons near me in Burnside, Christchurch
About 608 visits a month from search, across 164 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #100 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Pure Indulgence Beauty Therapy's opening hours partly match Christchurch demand. The salon is open during several high-demand windows - notably Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday 1-2pm - but is closed at other popular times such as Monday 11am, Monday 2pm, Sunday 1pm and Saturday 3-4pm. No low-demand open hours were identified; shorter targeted openings could capture missed sessions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.8Good
What customers seeWhere you rank
9:41
Pure Indulgence Beauty Therapy
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday10am-7pm
Wednesday10am-5:30pm
Thursday10am-7pm
Friday10am-5:30pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #181 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #90 overall
Open my free 7 days →
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